How To Promote Your Lettings In 2016.

When it comes to promoting your property to let it’s not just about making as many people as possible aware of them, it’s about getting as many relevant eyeballs on them as you can. This means that you have to advertise smarter to place your property in front of those who are looking to rent, live in the area, have the necessary income and so on. When you narrow this all down you may find that your target market is a lot smaller than you initially thought but at least know you know who to promote your properties to.

Social Media

Once you have established your target market you then need to work out a means making them aware of your rental prospect. Social Media is an ideal tool for this sort of promotion as it allows you to quickly get your message out there and gauge the response almost instantly.

Think about which social media platforms best suit your needs, for example if you are advertising a property in the higher end of the market and you are looking for young professionals to rent it out then LinkedIn may be best suited. If you are going a more general audience in your local area then Facebook is ideal. The great thing about Facebook is that you can create paid ads to target people and you can get pretty specific with the requirements to make sure they reach as relevant an audience as possible.

AdWords

Sticking with the paid route, AdWords is a great way to get instant traffic to your website and to the specific page that your property is on. AdWords works on a cost-per-click basis meaning that you only pay when someone has clicked on your ad. This is an ideal choice for short-run campaigns such as promoting a property to rent over a few weeks. AdWords can be costly if you don’t know what you’re doing so it’s always a good idea to hire a professional to set up your campaign to ensure that it uses your budget up efficiently and targets the right audience.

Gumtree

Gumtree isn’t just for buying and selling products, there’s a whole section dedicated to property for both people looking and people selling or renting. When creating a listing it’s a good idea to pay a little more to make it urgent or have it featured in order to get as many views as possible. As there are people listing ads who are searching for rentals you can use this opportunity to get in contact with them and inform them about your property.

 

With deposits for mortgages remaining too high a stumbling block for many first time buyers renting is becoming increasingly popular and due to this demand there is a growing industry of people self-building a property with the purpose of renting it out.

Alex Evans

You May Also Enjoy

Estate Agent Talk

3 ways a new-build could boost your purchasing position

The latest internal data release from award-winning mortgage adviser, Alexander Hall, has revealed that it’s not just younger, first-time buyers taking advantage of new-build benefits to buy one-bed flats. Multiple homebuyer demographics are purchasing at all levels of the property ladder, buoyed by improvements to the mortgage market landscape, which have seen lenders offer greater…
Read More
Estate Agent Talk

‘Outdated’ mainstream homebuying can learn from auctions to give security to buyers and sellers

Andy Thompson, Director at Eddisons part of Begbies Traynor Group, said: “Buying and selling through auctions prioritises speed, transparency and security. By front loading elements such as legal documents, background checks and searches, both buyers and sellers have confidently and fully committed to the transaction, which means when the hammer falls, contracts are exchanged and…
Read More
Breaking News

What the 2025 Party Conferences Told Us About Property

Inventory Base, the UK’s leading platform for property reporting and compliance, has today released its analysis of key housing and property policy developments from all four major UK political party conferences, revealing a clear divide between those prioritising hard targets and those favouring deregulation. With housing a central issue on the national agenda ahead of…
Read More
Breaking News

Home sellers could struggle with problem properties

Sellers could struggle with problem properties, as government moves to force homeowners to list property issues upfront The latest research from nationwide cash buying company and quick sale specialists, Springbok Properties, has found that sellers could face a tougher time finding a buyer, as government plans to force them to list known issues with their…
Read More
Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More