How to sell property on Instagram?
The progress of the real estate business depends on how well you engage new buyers. Customers expect high quality in everything and now it’s important not only to showcase real estate but also your personal competencies. Instagram is the most demanded marketing channel and people invest large budgets, starting from the opportunity to buy real Instagram followers to set up targeted advertisements.
First steps for effective promotion
First, it’s effective to create a portrait of your target customer and define the goals of promotion.
It is needed to do a competitor analysis and identify strong tactics that allow customers to stay satisfied. Information about your target audience’s key pains, problems, tasks, and preferences will help you build more effective content marketing and advertising strategies.
It is important to define the goal of your promotion as it will determine the toolkit and promotion strategy. The first goal is to stay in touch with the target audience at all stages until people decide on the target action. In this case, the main tool is the content with which you can highlight the key benefits, enhance confidence, prevent objections, and lead the client to the purchase.
The second goal is to get leads. The tool to achieve this goal is targeted advertising.
Many people set the goal to get traffic to external resources. If your company has a website, you can attract people on Instagram and transfer them to the desired resource to close the deal.
The next goal is to increase brand awareness. Companies that are represented in social networks are more competitive and have greater financial success.
Promotion concepts for real estate
There are several concepts within which real estate can be promoted. Some people use Instagram as an online store, where they talk about the apartment complex they have built or about the properties they sell. The way of informing gradually loses its relevance, so be prepared for expensive clicks, as people do not readily subscribe to the same kind of content.
The second option is the promotion of a personal brand, where the real estate agent’s personality is in the epicenter. People see not only his professional activities but also his lifestyle, personal trips, personal insights, etc. People come to social networks to communicate, so a variety of content attracts attention and arouses interest. Individuals are more trusted than companies, which is why people buy from them more often. Social proof is another effective trigger in social networks that can raise sales. So, business accounts often buy Instagram followers to increase the popularity of the account, post customer reviews, and cases.
The next promotion format is a content blog. Such an account can contain different experts, touch on different topics, broadcast news. It is analogous to a useful magazine in which you can learn the nuances of moving, useful tips, etc.
The concept you choose determines the content plan and the overall effectiveness. Keep in mind that a successful account is a combination of different kinds of information.
To sum up, Instagram is the winning strategy for selling real estate. Your brand lets visitors know who you are, what your expertise is in selling real estate, and how you can help them. Work on promoting your business account, as it will allow you to enjoy a steady increase in revenue from your business.