How to sell property on Instagram?

The progress of the real estate business depends on how well you engage new buyers. Customers expect high quality in everything and now it’s important not only to showcase real estate but also your personal competencies. Instagram is the most demanded marketing channel and people invest large budgets, starting from the opportunity to buy real Instagram followers to set up targeted advertisements.

First steps for effective promotion

First, it’s effective to create a portrait of your target customer and define the goals of promotion.

It is needed to do a competitor analysis and identify strong tactics that allow customers to stay satisfied. Information about your target audience’s key pains, problems, tasks, and preferences will help you build more effective content marketing and advertising strategies.

It is important to define the goal of your promotion as it will determine the toolkit and promotion strategy. The first goal is to stay in touch with the target audience at all stages until people decide on the target action. In this case, the main tool is the content with which you can highlight the key benefits, enhance confidence, prevent objections, and lead the client to the purchase.

The second goal is to get leads. The tool to achieve this goal is targeted advertising.

Many people set the goal to get traffic to external resources. If your company has a website, you can attract people on Instagram and transfer them to the desired resource to close the deal.

The next goal is to increase brand awareness. Companies that are represented in social networks are more competitive and have greater financial success.

Promotion concepts for real estate

There are several concepts within which real estate can be promoted. Some people use Instagram as an online store, where they talk about the apartment complex they have built or about the properties they sell. The way of informing gradually loses its relevance, so be prepared for expensive clicks, as people do not readily subscribe to the same kind of content.

The second option is the promotion of a personal brand, where the real estate agent’s personality is in the epicenter. People see not only his professional activities but also his lifestyle, personal trips, personal insights, etc. People come to social networks to communicate, so a variety of content attracts attention and arouses interest. Individuals are more trusted than companies, which is why people buy from them more often. Social proof is another effective trigger in social networks that can raise sales. So, business accounts often buy Instagram followers to increase the popularity of the account, post customer reviews, and cases.

The next promotion format is a content blog. Such an account can contain different experts, touch on different topics, broadcast news. It is analogous to a useful magazine in which you can learn the nuances of moving, useful tips, etc.

The concept you choose determines the content plan and the overall effectiveness. Keep in mind that a successful account is a combination of different kinds of information.

To sum up, Instagram is the winning strategy for selling real estate. Your brand lets visitors know who you are, what your expertise is in selling real estate, and how you can help them. Work on promoting your business account, as it will allow you to enjoy a steady increase in revenue from your business.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Estate Agent Talk

Top Tps For Buying Your First Property

Buying your first property is an exciting milestone, but it can also be overwhelming. With the right knowledge and preparation, you can navigate the process smoothly and make informed decisions. Here are some top tips for first-time property buyers in the UK, designed to be simple and easy to understand. Top Tps For Buying Your…
Read More
Estate Agent Talk

How much less can you expect if you sell your house for cash in 2024

When selling a house in the UK, opting for a cash sale often means accepting a lower price compared to a traditional open market sale via an estate agent. This reduction is down to a few factors including convenience and the speed of the transaction, which can be highly attractive to sellers looking to cash…
Read More
Rightmove logo
Estate Agent Talk

Rightmove’s weekly mortgage tracker

Headlines   The average 5-year fixed mortgage rate is now 4.97%, down from 5.91 % a year ago The average 2-year fixed mortgage rate is now 5.35%, down from 6.42% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.97%, down from 5.90% a year ago The average 60% LTV 5-year…
Read More
Estate Agent Talk

Preparing Your Essex Home for Sale: A Step-by-Step Guide

Selling your home can be a complex process, but you don’t have to navigate it alone. Experienced estate agents in Loughton and across Essex play a crucial role in helping you prepare, market, and sell your property. Their expertise and local knowledge can streamline the selling process and maximise your chances of a successful sale.…
Read More
Estate Agent Talk

Optimising Your Property Investment With Financial Expertise

Property investment can be rewarding, especially when approached with the right financial expertise. A well-planned property investment strategy, supported by professional advice, can significantly enhance your returns and minimise risks. Ready to learn more? Keep reading as we share tips on optimising your property investment with financial expertise. Leveraging Mortgage Brokers For Success Mortgage brokers…
Read More
Breaking News

Breaking Property News – 09/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Fine & Country increases international marketing and growth focus   Premium estate agency, Fine & Country is increasing its focus on international growth by launching new marketing initiatives to support its existing international network as well as expanding into new markets. This underscores Fine & Country’s commitment…
Read More