How to turn employees into brand advocates.

Most estate agencies are unaware of the social marketing gold mine at their fingertips. The value lies in their own employees: who else is better equipped to become a brand advocate than a brand’s own employee?

By harnessing an employees’ existing social networks, employers can access an impressive social reach. Enhancing this opportunity is the fact that the popularity of social media sites has made it easier than ever for employees to share information and influence their social network.

This is the idea behind employee advocacy. Employees are encouraged to participate in communications efforts and motivated to share interesting professional content to their social media networks. In other words, it’s about turning employees into brand advocates.

This a very powerful prospect. A recent report found that employees are the most trusted source for information from the perspective of a customer. So much so, employees are considered over twice as trustworthy as the CEO for certain trust attributes.

However until recently, firms have shied away from actively engaging employee’s social circles for fear of lack of controls and privacy and ethical issues. Although great care should be taken, employee advocacy shouldn’t be invasive nor preachy.

Rather employees should be empowered with fantastic sharable content that makes it as easy as possible for them to become brand advocates. If targeted correctly, they shouldn’t need to be asked to share content you’ve created.

Of course this depends on employees who believe in their product and are happy to be socially associated with their employer’s content. Although not easy, nurturing employee brand advocates can be an extremely powerful tool for tapping into a vast, inexpensive marketing resource. After all, personalities are more powerful than faceless organisations when it comes to relating to the customer, especially when it comes to property.

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

You May Also Enjoy

Home and Living

Navigating a Move with Your Baby: 7 Sanity-Saving Tips

Moving to a new home can be exciting and stressful, and adding a baby to the mix becomes a whole new adventure. Babies require extra attention and care during a move, but with some thoughtful planning and a few sanity-saving tips, you can make the transition smoother for you and your little one. In this…
Read More
Home and Living

Creating Privacy with Window Treatments: A Comprehensive Guide

When it comes to keeping your home a private sanctuary, you need the right window treatments. Whether you want complete blackout, light diffusing options, or sheer privacy curtains to let in sunlight while maintaining discretion from outsiders – there are plenty of creative ways to customize your windows for maximum personal security and protection. In…
Read More
Home and Living

Glass Shower Doors Styles: Finding the Ideal Fit for Your Bathroom

Are you ready to update your bathroom and give it a luxurious, sophisticated feel? Installing glass shower doors is the perfect way to brighten up any bathroom and add a stylish touch. There are a wide variety of styles available that can fit into any space or design theme. But which type of glass shower…
Read More
Home and Living

What’s the Best Time of Year to Have New Insulation Installed?

Do you think the winter may be an ideal time to schedule some home improvements, such as new insulation? While many of us take on renovations and repairs during this chilly season, it’s important to consider the advantages and drawbacks of having your insulation installed in each season before making a commitment. For those who…
Read More
Estate Agent Talk

The Ultimate Guide to a Successful Loft Conversion in London

Welcome to the exciting world of loft conversions in London! If you’re looking to add space, value, and style to your London home, a loft conversion might just be the perfect solution. In this comprehensive guide, we’ll navigate through the essential steps, considerations, and insider tips specific to London loft conversions to transform your attic…
Read More
Breaking News

Breaking Property News – 30/11/2023

Daily bite-sized proptech and property news in partnership with Proptech-X.   iamproperty announces appointment of Mark Lewis as New Group Chair Press Release London 29th November 2023: iamproperty is pleased to welcome Mark Lewis as Group Chair. The appointment comes at a key time for the business, with work well underway to deliver its vision of an integrated ecosystem…
Read More