If you can’t beat them….

If you can’t beat them….

I took my daughters to London this weekend.  They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days.  What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp, Twitter and Facebook Chat.  No phone calls; no emails.

If you have teenagers, you won’t think this is anything unusual. After all, Snapchat for one is making headlines. What you may not have considered, is the implication of the chosen communication style of our teens, on the future of our businesses.

After all, if they don’t like actually phoning and emailing one another, what do we think is going to change between their school days, and their work life in the years to come? Because in the next decade, these teenagers will be our employees, and even our clients. Do we really think that they will become converted to our preferred communication methods over the next few years?

I don’t think so.  In fact, I think the ramifications of this trend are more significant than we might think.

Communication style is something quite personal to each one of us.  I have friends I prefer to speak to over the phone, whereas others I tend to text. My active Twitter friends often respond faster to a direct message than an email; yet others share a Snapchat with me from time to time to keep in touch.

So what does this mean for estate agency in the 2020s? Simply put, we are going to have to adapt.  As with any advances in communication, it’s not if we embrace it, but when. If we don’t, we will inevitably be left behind, whilst young dynamic new agents rush in to take advantage of each new technological advance.

Of course, in ten years time, there will be new versions of Snapchat, Whatsapp and iMessage: ten years ago, none of these existed.  The challenge for the established agents is to keep up.  The twenty-somethings won’t be coerced into using the phone and email to get in touch with us; nor will you be able to persuade them into responding to your attempts to reach them in what will be (and is even now) considered to be old-fashioned methods.   We need to adapt to them, not the other way round.

Don’t beat them – join them. Embrace the new communication tools.  In the long run, it will ensure you longevity in an industry evolving faster than ever before.  As Peter Drucker said “The best way to predict the future is to create it.”

What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here ->www.samashdown.co.uk/samsupertips

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Overseas Property

5 Must-Try Activities At Rosewood Baha Mar For An Unforgettable Stay

Tucked along the sparkling white sands of Cable Beach, Rosewood Baha Mar stands as a pinnacle of luxury in the heart of The Bahamas. This majestic island resort pairs stunning modern design with unparalleled service, amenities and natural beauty. From rejuvenating spa treatments to underwater adventures, Rosewood Baha Mar allows guests to craft their perfect…
Read More
Breaking News

Breaking Property News – 22/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Curious how the Building Safety Regulator will impact your future projects? Article by Will Varnals and Ed Resek Associate Director – Watts Group ‘The Building Safety Act has been described by government as the ‘Biggest Changes to Building Safety for a Generation’. Arguably, the most impactful change at…
Read More
Estate Agent Talk

Home Additions That Can Increase The Attractiveness of a Property

In the dynamic world of the property market, whether you’re in sales or lettings, staying ahead of the curve is crucial. As the property market evolves, so do the preferences of buyers and renters, meaning in order to maximise the attractiveness and value of your property, strategic additions and renovations can make all the difference.…
Read More
Home and Living

The Anatomy of a Perfectly Cozy Reading Nook

The Foundation: Choosing the Right Space Selecting the ideal spot for your reading nook is the cornerstone of its success. Consider a quiet corner bathed in natural light, away from the distractions of modern life. The goal is to create a haven where one can escape into the world of literature without interruptions. Location Matters…
Read More
Breaking News

Breaking Property News – 21/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Government announces new Short-term lets rules to protect communities and keep homes available. Press Release London February 2024 – Overview – ‘Short-term lets rules to protect communities and keep homes available. Local residents will be protected from being pushed out of their communities by excessive short-term…
Read More
Breaking News

Enhancing Security and User Experience with Face Recognition Technology

In an era where digital interactions dominate our daily lives, the need for robust and convenient security measures has never been greater. Traditional methods of authentication, such as passwords and PINs, are increasingly susceptible to breaches and hacks. In response to these challenges, face recognition technology has emerged as a cutting-edge solution, offering a unique…
Read More