If you can’t beat them….

If you can’t beat them….

I took my daughters to London this weekend.  They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days.  What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp, Twitter and Facebook Chat.  No phone calls; no emails.

If you have teenagers, you won’t think this is anything unusual. After all, Snapchat for one is making headlines. What you may not have considered, is the implication of the chosen communication style of our teens, on the future of our businesses.

After all, if they don’t like actually phoning and emailing one another, what do we think is going to change between their school days, and their work life in the years to come? Because in the next decade, these teenagers will be our employees, and even our clients. Do we really think that they will become converted to our preferred communication methods over the next few years?

I don’t think so.  In fact, I think the ramifications of this trend are more significant than we might think.

Communication style is something quite personal to each one of us.  I have friends I prefer to speak to over the phone, whereas others I tend to text. My active Twitter friends often respond faster to a direct message than an email; yet others share a Snapchat with me from time to time to keep in touch.

So what does this mean for estate agency in the 2020s? Simply put, we are going to have to adapt.  As with any advances in communication, it’s not if we embrace it, but when. If we don’t, we will inevitably be left behind, whilst young dynamic new agents rush in to take advantage of each new technological advance.

Of course, in ten years time, there will be new versions of Snapchat, Whatsapp and iMessage: ten years ago, none of these existed.  The challenge for the established agents is to keep up.  The twenty-somethings won’t be coerced into using the phone and email to get in touch with us; nor will you be able to persuade them into responding to your attempts to reach them in what will be (and is even now) considered to be old-fashioned methods.   We need to adapt to them, not the other way round.

Don’t beat them – join them. Embrace the new communication tools.  In the long run, it will ensure you longevity in an industry evolving faster than ever before.  As Peter Drucker said “The best way to predict the future is to create it.”

What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here ->www.samashdown.co.uk/samsupertips

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Breaking News

BREAKING PROPERTY NEWS – 04/07/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   PRESS RELEASE: Backing by real estate market leaders ING Ventures, JLL Spark, Blackstone and Concrete VC will help accelerate PRODA’s efforts to scale its transformative rent roll data platform PRODA, the London-based data processing and analysis platform, has announced the completion of its Series A…
Read More
does a garage add value to your property
Home and Living

Does a Garage add Value to your Property?

The most important part of this subject, well leastways for me, is if you have the space / land available so to have the choice of either a garage or not. Surely this plot of land holds the value and it is over to the home owner if they would like a garage or not?…
Read More
Letting Agent Talk

How to Be an Awesome Landlord in 2022

Some people may view being a landlord as an easy way to make money, but there’s much more to it if you want to truly excel in this role. The best landlords always go above and beyond to provide comfortable homes for their tenants and make them feel as welcomed as possible. Indeed, to be…
Read More
Property for sale
Estate Agent Talk

Selling Your House? Here’s What You Need To Do

Selling your house is a big decision. It’s not something you do every day or even every year. So, when the time comes to sell, you want to make sure you’re doing it right. That means getting the best possible price for your home and making the process as smooth and stress-free as possible. So,…
Read More
Estate Agent Talk

What Are The Factors To Appreciates The Real Estate Property Prices

Are you planning to sell your home? Are you buying a home? Whatever the scenario is, there are some things that you need to look after. In case you are selling your house, you have to set the price on the basis of those factors, or you need to ensure that all these things are…
Read More
Breaking News

WEEKLY NEWS ROUNDUP – 01/07/2022

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X   Table of ContentsHide On The Market: Housing market starts to rebalance as remarkable buyer and seller confidence prevails Renting to Students: TDS Poll Confirms Common Issues and Reasons for Disputes in Student Lets LexisNexis and Coadjute partner speeding property market…
Read More