How to improve your agency’s communications

When it comes to selling houses, speed can be of the essence. Properties can move incredibly quickly and both sellers and buyers want to know exactly what stage their house sale or purchase is at all times.

When a property comes onto the market, potential buyers want to view it as quickly as possible before anyone else has a chance to see it and make an offer. This can result in a large volume of calls coming into the office when a property goes live.

This makes estate agent telephone systems vitally important to sales and customer satisfaction. With a call overflow system and voicemails which also send as emails, you can handle all these calls at peak times with ease and arrange the viewings with maximum efficiency.

CRM Integrations

We are in an age where personalisation is everything and gives a good first impression to a caller. If your telephony system enables your team to recognise who is calling and address them personally, clients will feel valued.

In order to benefit from these personalised interactions with your clients, you need your CRM system integrated with your telephony system. Global 4 Communications can integrate the top five estate agency industry CRM systems into your telephony system.

User personal phones with the office number

Estate agency negotiators are often on the road conducting valuations and carrying out viewings. Whilst almost everyone has a personal mobile phone, not everyone will want to use theirs for work, or to give their personal number to clients. This often results in businesses providing team members with a ‘work’ mobile phone in order to professionally make and receive calls from vendors and purchasers.

With the Global 4 Communications app, calls from the office can be directed to a negotiator’s personal mobile without clients requiring their personal number. The negotiators can use the app to make calls, charging them to the office account and removing the need for an additional work mobile. The personalised service your callers have come to expect also remains in place as the app provides the caller display function.

Identify training requirements

Training requirements for your estate agents can be identified through call recording by your telecoms system. Statistical call reporting also enables you to track the call performance of your branches, review call volumes, call answer speeds and missed calls. This enables you to staff your offices in line with call volumes and provide call handling training if required.

Join 40% of UK estate agents

Over 4,800 estate agent branches use Global 4 Communications telephone systems and we work with in excess of 40% of the estate agency industry. Our clients include both small agencies and estate agents with branches throughout the UK.

To discuss how we could help you stay connected with your clients and improve your estate agency communications, please contact sales@global4.co.uk or call 01403 272910.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Mortgage approvals down 11% in May

The latest mortgage approval data from the Bank of England show that: –   Mortgage approvals on house purchases for May sat at 56,205 down (-14.9%) from 66,034 seen in April. Approvals are down (-10.8%) when compared to the 62,980 seen in May 2025. This annual decline was expected due to wider political and economic uncertainty;…
Read More
Breaking News

Money and Credit – May 2026

Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals decreased to £2.9 billion in May, from £4.4 billion…
Read More
Breaking News

More than 5,300 land listings currently available in Britain

The latest research from LandSale, the property portal dedicated to land and rural property, has revealed that there are an estimated 5,373 land listings currently available across Great Britain, with almost a quarter, 24.9%, listed in the past 30 days. The analysis examined all land-only listings currently being marketed across Great Britain. LandSale assessed the…
Read More
Breaking News

Build to rent completions rise 11.7%

New research from Zero Deposit reveals that the UK’s build-to-rent sector has continued its strong growth trajectory in 2026, with both delivery and investment volumes increasing year on year as demand for professionally managed rental accommodation remains robust. As the sector expands and operators manage larger portfolios of high-value rental homes, protecting rental income is becoming…
Read More
Estate Agent Talk

Has the doer-upper lost its shine?

First-time buyers, once the doer-upper’s natural market, have changed their priorities – and what they want now is certainty. For decades, the doer-upper held a particular place in British life: the tired house bought cheap, done up over years of weekends and sold on as the home it always promised to be. It was a…
Read More
Crowded beaches - Clacton-on-Sea in Essex
Breaking News

1 in 7 consider moving home to manage cooling costs in hotter weather

Two in five adults (40 per cent) say they would prefer to invest in home improvements to reduce overheating from the outset, rather than rely on cooling devices Three in 10 (30 per cent) are concerned about the impact of using electricity for cooling on their energy bills, while over four in 10 (44 per…
Read More