The increasing importance of Live Chat by Yomdel:

Written by Andy Soloman on - Marketing -

We are spending much more time online these days and especially now that we more or less all own smart phones with internet access. Grabbing someones attention whilst online is one of the smartest forms of advertising from viral video campaigns to prime position advertising on Google – Getting your brand in front of the target audiences equates to sales!

So with all this time and money spent on attracting people to your business online, should we simply let opportunities slip through our fingers when all the hard work has been done? By offering live chat on your website you are quite literally opening a channel of communication at the exact time a potential new client has your company / service in their mind so are more likely to be in a position to respond to questions… Compare this to telemarketing and you are trying to catch that one person at the right convenient time who just happen to be thinking about the product / service you are offering (much less targeted and less success ratings).

Many shopping website out there now use live chat to help potential new customers to make a purchasing decision so why not in the property industry too? With all the competition out there from traditional estate agents to hybrid, capturing the audiences you build online is becoming more important than ever!

 

See below a useful info-graphic from Yomdel based on data taken from the 2015 UK State of Multi-channel Customer Service Report, which shows the impact live chat is starting to have on the customer experience in the UK.

Author: Andy Soloman

Estate Agent Web Site Design special offer combined with Mailsign Branded emails just £499 for interactive bespoke design.

Full Details of Web design Service 

Share
 

Recent Popular Articles


ESTATE AGENTS URGED TO EMBRACE SOCIAL MEDIA


Facebook is too big to be ignored by estate agents, with a recent study* showing that it is dominating the UK social media sphere, followed


What’s in a brand? Elements that make up a modern brand identity.


For years there have been reports of the death of the high street, with the internet widely considered the digital manifestation of the four horsemen


47% Increase in Property Search Queries on Mobile Devices.


Recent research by Google has revealed that the number of property search queries being performed on mobile devices increased by 47% in the first quarter


My Periscope property journey so far.........


I am lucky enough to be poolside in Port de Pollenca, Spain as I write this article, safe in the knowledge that everything at ACE


The Definitive Guide To Social Media Metrics (And Which Ones Matter).


Social media analytics can leave us feeling completely confused – exactly the opposite of what they are designed to do. They should offer clarity. But