Industry Interview: Catherine Lamond, MD of Nethouseprices
How can Estate Agents benefit from using Nethouseprices?
We started in 2004 as one of the first websites that had the Land Registry sold price data. Our site is visited by home movers and landlords wanting to see what is happening to the housing market, their home value and property investments before they make a decision about whether they are going to move or buy their next property investment.
Nethouseprices receive 8 million views every month giving Agents a wonderful platform to not only showcase their properties ( generally free of charge ) but also themselves with our various lead generating packages.
One of the aims of Nethouseprices is to drive traffic to Agents websites giving themselves the opportunity to interact with the potential vendor / landlord via links from their logo’s showing next to all the properties they have sold as well as their current listings.
In a competitive and challenging market it is vital for Agents to receive the best possible exposure in the most cost effective way and we at Nethouseprices strive to offer just that.
If a consumer is searching for property online, should you start things off with Nethouseprices?
Yes because we are a trusted brand which has been around since 2004 and continually update our website with topical property content that will help the user on their journey whether it is buying their next investment or home.
Not only can the prospective vendor or investor use Nethouseprices for all their research prior to instructing their Agent we also offer the facility of seeing who has the experience of selling homes in their area as well as listing nearly half a million properties for sale and rent to suit all budgets and requirements.
Instant House Valuations – Just how accurate are they?
I think the Instant Valuations are accurate in the majority of cases, however, you may get the odd unusual property which is in a remote location with limited comparable properties in the area which may cause issues for an instant valuation.
As every property is different it is very important that these instant valuation models always point to the local agents to give their bespoke valuation as they are the local experts and these instant valuation models should always complement the agent not replace them. Instant valuation models are a great way for agents to convert the traffic they are already enjoying on their website into valuation leads that they agent can then follow up and win the instruction. Although we are a property portal we feel it is important that agents optimise their website by using these instant valuation tools so that they are less reliant on property portals.