Industry Interview: Melanie Peters of Waterside Properties in Dorset

December 5, 2016

Is the way that Estate Agents engage with consumers changing? Is social media, apps and website having a greater importance than leafleting, local newspaper adverts and high street presence?

Social media is certainly a very important way of showcasing individual businesses.

We as an agency have devoted a great deal of time to our Twitter and Facebook profiles during 2016.

I myself have attended ÿ2 courses this year specifically aimed at the use of Twitter and Facebook for business.

We definitely find that most of our clients come to us via the major property portals, as well as our own website.

We still find that local leafleting is productive at getting our name out there.

We no longer advertise in the local press, but continue to advertise in specialist magazines.

We have a high street presence and on the whole I think clients still prefer to deal with agents on a personal level.

What makes a good estate agent and what makes for a good estate agency today?

I think that what makes a good agent is communication!

Active sales progression is required to see a deal through to the end.

Communicating with buyers, sellers, solicitors and other agents is crucial.

Good customer service is also paramount, this is the way to get repeat business and recommendation.

Online / Hybrid Estate Agencies, Brexit, Onthemarket, Trump – Is it still full steam ahead for the UK property industry despite so much changing and happening?

2016 has been a very strange year for estate agencies!

The market for family homes has remained buoyant, throughout the year.

However all the political changes we have seen this year, in particular the change to stamp duty in April, have had an effect on our market.

Our agency specialises in the sale of waterside homes, and it is the investment, second homes and luxury market that has been most effected in 2016.

 

Thank you Melanie Peters for answering our questions! Waterside Properties website can be found here.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Estate Agent Talk

Budget wishlist

Kevin Shaw, National Sales Managing Director at LRG With the Budget just days away, the property market is in a slightly better place than it was this time last year. Stamp Duty has been ruled out of this year’s changes, which removes the kind of speculation that held buyers and sellers back last autumn. The…
Read More →
Estate Agent Talk

Autumn Budget 2026: Property industry experts comment

Ahead of Wednesday’s Autumn Budget, property industry experts from across the residential sales, lettings, land and property development, mortgage finance and client money protection sectors have shared their predictions, priorities and warnings for the Chancellor. With speculation surrounding property taxation, first-time buyer support, landlord investment, inheritance tax and housebuilding, industry leaders outline what Wednesday’s announcements…
Read More →
Adding second coat of varnish floor boards
Estate Agent Talk

5 Renovations That Can Transform a Property Before It Goes on the Market

Ask a vendor what they plan to fix before listing and the answer is often too ambitious. A loft conversion won’t be finished in time, and it rarely pays back on a quick sale. The changes that actually move a listing are smaller and cheaper, and they show up in the photos. Here are five…
Read More →
Breaking News

Seven things to do if a tree damages your property

Storm Austen and Storm Boelo are bringing strong winds and heavy rain across the UK this weekend, meaning homeowners could find themselves dealing with fallen trees, damaged roofs, crushed cars and difficult conversations with neighbours about who should pay. But what should you do if a neighbour’s tree comes crashing through your roof? Will your…
Read More →
Rightmove logo
Breaking News

Leasing demand rises across all sectors

Leasing demand rises across all sectors as investment enquiries remain subdued Leasing enquiries rose across all four main commercial property sectors in the third quarter of 2026, while investment enquiries fell in three, according to Rightmove’s latest Commercial Insights Tracker. The figures point to improving occupier interest alongside a more cautious investment market. Industrial property…
Read More →
Breaking News

Don’t Put The Property Market On Pause

What Estate Agents actually want from the Budget Estate Agents are looking to the looming Budget for something that has been in short supply across the property market in recent years – certainty. That was one of the clearest messages to come out of iamproperty’s recent roundtable attended by agents from across the UK. The…
Read More →