Industry Interview: Melanie Peters of Waterside Properties in Dorset

December 5, 2016

Is the way that Estate Agents engage with consumers changing? Is social media, apps and website having a greater importance than leafleting, local newspaper adverts and high street presence?

Social media is certainly a very important way of showcasing individual businesses.

We as an agency have devoted a great deal of time to our Twitter and Facebook profiles during 2016.

I myself have attended ÿ2 courses this year specifically aimed at the use of Twitter and Facebook for business.

We definitely find that most of our clients come to us via the major property portals, as well as our own website.

We still find that local leafleting is productive at getting our name out there.

We no longer advertise in the local press, but continue to advertise in specialist magazines.

We have a high street presence and on the whole I think clients still prefer to deal with agents on a personal level.

What makes a good estate agent and what makes for a good estate agency today?

I think that what makes a good agent is communication!

Active sales progression is required to see a deal through to the end.

Communicating with buyers, sellers, solicitors and other agents is crucial.

Good customer service is also paramount, this is the way to get repeat business and recommendation.

Online / Hybrid Estate Agencies, Brexit, Onthemarket, Trump – Is it still full steam ahead for the UK property industry despite so much changing and happening?

2016 has been a very strange year for estate agencies!

The market for family homes has remained buoyant, throughout the year.

However all the political changes we have seen this year, in particular the change to stamp duty in April, have had an effect on our market.

Our agency specialises in the sale of waterside homes, and it is the investment, second homes and luxury market that has been most effected in 2016.

 

Thank you Melanie Peters for answering our questions! Waterside Properties website can be found here.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More →
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More →
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More →
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More →
Breaking News

One year of Labour: Property market performance review

Investors left waiting for planning reform and incentives but majority plan to increase real estate allocation   Biggest failures: Lack of incentives for developers and investors, and ineffective planning reform Top priorities: Planning reform, tax incentives, and attracting international capital Where opportunities lie: Data centres, warehousing & logistics, and later-life housing Real estate debt is…
Read More →
Estate Agent Talk

Plumbing Red Flags Every Homebuyer Should Watch Out For

Buying a home is one of the most significant investments a person can make. While factors like location, square footage, and curb appeal often steal the spotlight, what’s hidden behind the walls is just as important—especially the plumbing. Overlooking plumbing issues during the home-buying process can lead to costly surprises down the road. That’s why…
Read More →