Are you the most irritating agent in your area?

What’s your take on networking?
I hate it.
Actually let me qualify that. I hate the word networking.
It’s such a clunky way of describing people just meeting up and talking.
I like meeting people, like chatting (it’s the Irish in me) but despise hard selling.
I was at a ‘networking’ event recently as a favour to a friend.
There were no estate agents there so I wasn’t looking to sell anything. Even if there was I wouldn’t be looking to sell– I’d be more interested in chatting with them for sure, but that would be it. I ain’t there to sell.
I sat next to a chap at this meeting and politely asked him what line of business he was in.
His scarily well polished reply pounced on me as his eyes glazed over: “I help businesses like yours save money and I can help you make extra money to.”
“For fuck’s sake” I thought silently and died a little inside. He was a utility club house or energy whatsitname rep, speaking the language they get really well trained in.
What should I do? I didn’t want to be rude but having been in this situation before I knew I had to act fast.
So I made a polite excuse and said I needed to desperately use the toilet. With no plans to return to my seat. Ever.
It’s amazing how direct you can be in the face of a potential ten minutes of being sold to by someone you would never buy from in a million years.
Any road here’s my point.
Later on the same chap made a point of going round to everyone handing out his business card. He was literally just giving them to people without saying a word.
He was obviously in a rush and decided to card spam all the people in the room.
And that’s a good way of describing his actions because he was simply irritating people by spamming them with something they hadn’t asked for.
But here’s the thing, estate agents who lazily put leaflets through doors saying ‘we’ve got the biggest market share, shiniest shoes, most branded cars’ etc are doing the same thing Mr Irritating was doing.
The property owner hasn’t asked for your sales pitch.
A much better approach if you’re going to direct market to them is to tell them something rather than try to sell them something.
Share a market update, a potted history of their area, a What’s on locally guide, anything that is relevant, interesting and will leave them thinking a little more positively about your agency than they did before receiving it.
If that fails. Just bung your business card through their door and see if they want to cut their gas bill.
Thanks for reading and here’s to your next instruction.
Jerry
PS: This month’s April issue of The Negotiator magazine features a really good article on page 24. The author is a dashing swine talking about the benefits of agencies entering awards.
PPS: A couple of you were asking about a caption service for your video blogs / You Tubing – I’ve been told a company called Rev are good and affordable but I haven’t used them yet. www.rev.com

Jerry Lyons

You May Also Enjoy

Estate Agent Talk

Top Tps For Buying Your First Property

Buying your first property is an exciting milestone, but it can also be overwhelming. With the right knowledge and preparation, you can navigate the process smoothly and make informed decisions. Here are some top tips for first-time property buyers in the UK, designed to be simple and easy to understand. Top Tps For Buying Your…
Read More
Estate Agent Talk

How much less can you expect if you sell your house for cash in 2024

When selling a house in the UK, opting for a cash sale often means accepting a lower price compared to a traditional open market sale via an estate agent. This reduction is down to a few factors including convenience and the speed of the transaction, which can be highly attractive to sellers looking to cash…
Read More
Rightmove logo
Estate Agent Talk

Rightmove’s weekly mortgage tracker

Headlines   The average 5-year fixed mortgage rate is now 4.97%, down from 5.91 % a year ago The average 2-year fixed mortgage rate is now 5.35%, down from 6.42% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.97%, down from 5.90% a year ago The average 60% LTV 5-year…
Read More
Estate Agent Talk

Preparing Your Essex Home for Sale: A Step-by-Step Guide

Selling your home can be a complex process, but you don’t have to navigate it alone. Experienced estate agents in Loughton and across Essex play a crucial role in helping you prepare, market, and sell your property. Their expertise and local knowledge can streamline the selling process and maximise your chances of a successful sale.…
Read More
Estate Agent Talk

Optimising Your Property Investment With Financial Expertise

Property investment can be rewarding, especially when approached with the right financial expertise. A well-planned property investment strategy, supported by professional advice, can significantly enhance your returns and minimise risks. Ready to learn more? Keep reading as we share tips on optimising your property investment with financial expertise. Leveraging Mortgage Brokers For Success Mortgage brokers…
Read More
Breaking News

Breaking Property News – 09/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Fine & Country increases international marketing and growth focus   Premium estate agency, Fine & Country is increasing its focus on international growth by launching new marketing initiatives to support its existing international network as well as expanding into new markets. This underscores Fine & Country’s commitment…
Read More