Is London the best buy-to-let investment?

The latest research by lettings management platform, Howsy, has looked at the facts and fingers of investing in London’s buy-to-let sector.

Rental yields are the main gauge of buy-to-let profitability and at 4.8%, outer London is home to the lowest average yield of all regions. Inner London doesn’t fare much better at 5%, the second-lowest average yield of all regions along with the South West.

While the higher cost of investing may dent yields, the average rent earned per month is still by far the highest in inner and outer London at £2,453 and £1,697 respectively. With the East of England, South East and South West the only other regions to see rental income tip over £1,000 a month on average.

The average landlord in inner London has an average portfolio of 7.7 properties, climbing to 7.9 properties in outer London. While this is lower than landlords in the South East, Yorkshire and the Humber, North East and North West, there is a clear winner where the value of these portfolios is concerned.

In inner London, the average buy-to-let portfolio is worth an impressive £4.5m on average, by far the highest of any region. In outer London, this drops to an average of £3.3m but remains considerably higher than any other region.

Of course, many landlords rely on a buy-to-let mortgage to finance their portfolio. The figures show that in inner London the total amount owed per landlord through buy-to-let mortgage borrowing is £1.1m, falling to £811,000 in outer London.

This equates to just 24% of the average buy-to-let portfolio value in both areas, with London landlords owing the smallest proportion of their portfolio value of all areas other than the South East.

There is another huge benefit when investing in a London buy-to-let. In the last year, just 28% of landlords in inner London saw their tenants fall into rental arrears, the lowest of all regions. In outer London, this figure also remains under 40% but was higher than the East of England, South East and South West.

However, over the last three months, this figure falls to 31% in outer London. Along with the South West, this is the lowest level of arrears of all regions other than inner London, where just 24% of landlords have experienced arrears.

Average yield, house price and rent
Location
Average rental yield
Average house price (Q1 2020)
Average rent earned per month
North West
6.30%
£165,714
£870
East Midlands
5.70%
£194,933
£926
Yorkshire and the Humber
5.50%
£163,093
£748
East of England
5.20%
£291,021
£1,261
North East
5.20%
£127,704
£553
South East
5.20%
£322,863
£1,399
West Midlands
5.10%
£187,758
£798
London – Inner
5.00%
£588,698
£2,453
South West
5.00%
£259,891
£1,083
London – Outer
4.80%
£424,172
£1,697
Average portfolio size and value
Location
Properties in the average portfolio
Average house price (Q1 2020)
Average value of portfolio
London – Inner
7.7
£588,698
£4,532,971
London – Outer
7.9
£424,172
£3,350,957
South East
8.1
£322,863
£2,615,189
East of England
6.4
£291,021
£1,862,533
Yorkshire and the Humber
11.0
£163,093
£1,794,021
South West
6.5
£259,891
£1,689,293
North East
13.1
£127,704
£1,672,919
North West
8.8
£165,714
£1,458,284
East Midlands
7.4
£194,933
£1,442,506
West Midlands
7.6
£187,758
£1,426,964
Average number of buy-to-let loans held, total amount owed and percentage of owed amount of total portfolio
Location
Average number of BTL loans held
Total amount owed through BTL mortgage borrowing
North East
8.3
£720,000
43%
North West
8.4
£559,000
38%
West Midlands
5.2
£523,000
37%
East Midlands
5.0
£515,000
36%
Yorkshire and the Humber
7.7
£581,000
32%
East of England
4.7
£533,000
29%
South West
5.2
£438,000
26%
London – Inner
5.9
£1,100,000
24%
London – Outer
5.1
£811,000
24%
South East
5.3
£583,000
22%
Rental arrears and void periods
Location
Arrears last year
Arrears 3 months
Yorkshire and the Humber
42%
55%
North West
50%
46%
North East
60%
45%
East Midlands
41%
43%
West Midlands
42%
39%
East of England
37%
36%
South East
36%
33%
London – Outer
39%
31%
South West
32%
31%
London – Inner
28%
24%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Why Cases Stall in Summer and What Agents Can Do About It

By Cara Stanbridge, Head of Relationship Management at Nova Conveyancing Every year, we hear talk of the summer slowdown. But from what I see working closely with agents, conveyancers and clients, the issue isn’t usually a lack of activity. More often, it’s keeping transactions moving when everyone involved is juggling higher workloads, holidays and competing…
Read More
small house bird box
Breaking News

Britain’s property hotspots revealed

The Scottish city where houses sell fastest – and the town where it takes SIX TIMES as long to sell your home Homes in Glasgow sell three times faster than the UK average – making the Scottish city the fastest selling in Britain Wakefield is the slowest-selling city in Britain, with homes spending twice as…
Read More
Breaking News

Breaking Property News 13/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The average age of tenants living in shared houses in the UK is now 35   Thought leadership by Adam Pigott CEO of tlyfe (Openbrix)   “The headline figure that tenants are now in their mid 30’s and still have to share facilities, not even have the…
Read More
Breaking News

Stamp Duty receipts remain above pre-pandemic norms

The latest research from Yopa has revealed that, despite continued speculation surrounding a slowdown in the housing market, Stamp Duty Land Tax (SDLT) receipts remain comfortably above pre-pandemic levels, demonstrating the resilience of buyer activity in recent years. Yopa analysed monthly Stamp Duty Land Tax receipts published by HM Revenue & Customs between January 2018 and…
Read More
Estate Agent Talk

The summer improvements that could add value to your house

The latest research from Yopa has revealed which summer-inspired home improvements could add the most value to your property once the cost of carrying out the work itself has been taken into account, with a summer house potentially boosting the value of the average UK home by almost £8,000. Yopa analysed a range of popular…
Read More
AI in estate agency letting agency property
Estate Agent Talk

Turning anxiety into advantage: how SMEs can make AI work for them

By Johann Aguirre, founder of Cachi AI   According to the Office for National Statistics, AI adoption among UK businesses has risen from approximately 12% to around 35% since late 2023. However, adoption levels differ considerably depending on the size of a business and the sector in which it operates. Larger, established organisations may be…
Read More