Is London the best buy-to-let investment?

The latest research by lettings management platform, Howsy, has looked at the facts and fingers of investing in London’s buy-to-let sector.

Rental yields are the main gauge of buy-to-let profitability and at 4.8%, outer London is home to the lowest average yield of all regions. Inner London doesn’t fare much better at 5%, the second-lowest average yield of all regions along with the South West.

While the higher cost of investing may dent yields, the average rent earned per month is still by far the highest in inner and outer London at £2,453 and £1,697 respectively. With the East of England, South East and South West the only other regions to see rental income tip over £1,000 a month on average.

The average landlord in inner London has an average portfolio of 7.7 properties, climbing to 7.9 properties in outer London. While this is lower than landlords in the South East, Yorkshire and the Humber, North East and North West, there is a clear winner where the value of these portfolios is concerned.

In inner London, the average buy-to-let portfolio is worth an impressive £4.5m on average, by far the highest of any region. In outer London, this drops to an average of £3.3m but remains considerably higher than any other region.

Of course, many landlords rely on a buy-to-let mortgage to finance their portfolio. The figures show that in inner London the total amount owed per landlord through buy-to-let mortgage borrowing is £1.1m, falling to £811,000 in outer London.

This equates to just 24% of the average buy-to-let portfolio value in both areas, with London landlords owing the smallest proportion of their portfolio value of all areas other than the South East.

There is another huge benefit when investing in a London buy-to-let. In the last year, just 28% of landlords in inner London saw their tenants fall into rental arrears, the lowest of all regions. In outer London, this figure also remains under 40% but was higher than the East of England, South East and South West.

However, over the last three months, this figure falls to 31% in outer London. Along with the South West, this is the lowest level of arrears of all regions other than inner London, where just 24% of landlords have experienced arrears.

Average yield, house price and rent
Location
Average rental yield
Average house price (Q1 2020)
Average rent earned per month
North West
6.30%
£165,714
£870
East Midlands
5.70%
£194,933
£926
Yorkshire and the Humber
5.50%
£163,093
£748
East of England
5.20%
£291,021
£1,261
North East
5.20%
£127,704
£553
South East
5.20%
£322,863
£1,399
West Midlands
5.10%
£187,758
£798
London – Inner
5.00%
£588,698
£2,453
South West
5.00%
£259,891
£1,083
London – Outer
4.80%
£424,172
£1,697
Average portfolio size and value
Location
Properties in the average portfolio
Average house price (Q1 2020)
Average value of portfolio
London – Inner
7.7
£588,698
£4,532,971
London – Outer
7.9
£424,172
£3,350,957
South East
8.1
£322,863
£2,615,189
East of England
6.4
£291,021
£1,862,533
Yorkshire and the Humber
11.0
£163,093
£1,794,021
South West
6.5
£259,891
£1,689,293
North East
13.1
£127,704
£1,672,919
North West
8.8
£165,714
£1,458,284
East Midlands
7.4
£194,933
£1,442,506
West Midlands
7.6
£187,758
£1,426,964
Average number of buy-to-let loans held, total amount owed and percentage of owed amount of total portfolio
Location
Average number of BTL loans held
Total amount owed through BTL mortgage borrowing
North East
8.3
£720,000
43%
North West
8.4
£559,000
38%
West Midlands
5.2
£523,000
37%
East Midlands
5.0
£515,000
36%
Yorkshire and the Humber
7.7
£581,000
32%
East of England
4.7
£533,000
29%
South West
5.2
£438,000
26%
London – Inner
5.9
£1,100,000
24%
London – Outer
5.1
£811,000
24%
South East
5.3
£583,000
22%
Rental arrears and void periods
Location
Arrears last year
Arrears 3 months
Yorkshire and the Humber
42%
55%
North West
50%
46%
North East
60%
45%
East Midlands
41%
43%
West Midlands
42%
39%
East of England
37%
36%
South East
36%
33%
London – Outer
39%
31%
South West
32%
31%
London – Inner
28%
24%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Letting Agent Talk

Landlords and tenants advised to work together to get through extreme heatwaves

With some areas set to be hotter than Portugal this week, lettings and estate agents across the UK are issuing advice to protect properties ahead of extreme weather Prolonged periods of hot weather across the UK are placing additional pressure on homes, from overheating and poor ventilation to damage caused by extreme temperatures. Today, lettings…
Read More
Estate Agent Talk

Nearly half of UK home listings fail to sell

A London estate agent has warned that thousands of homeowners across the UK are pricing themselves out of the market by setting asking prices that no longer reflect what buyers are willing to pay. The warning comes after new analysis by Zoopla, covering more than two million property listings between 2023 and 2026, found that…
Read More
Rightmove logo
Breaking News

Lowest number of new build developments coming to market since 2017

New analysis from the UK’s largest property platform Rightmove reveals that the number of new build housing developments coming to market is at its lowest level since January 2017 The figures are despite the government’s target to build 1.5 million homes over the course of this parliament Higher mortgage rates continue to set a challenging…
Read More
Estate Agent Talk

What Every Estate Agent Should Tell Clients Before Moving Day

For most estate agents, the job is done once contracts are exchanged, completion takes place, and the keys are handed over. For your client, however, that’s when one of the biggest challenges begins. Moving day has the power to turn months of excitement into an incredibly stressful experience, or a smooth finish to what has…
Read More
Breaking News

Breaking Property News 9/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   PropTech is evolving but WhatsApp is still winning the Property transaction battle A home-moving process that a decade of PropTech failed to fix   Thought leadership by Olivier Jauniaux Founder of NestLink There are a particular series of messages, somewhere in every property chain, that decides whether…
Read More
Breaking News

Heatwaves haven’t diminished love for south-facing gardens

The latest research from Yopa reveals that despite 81% of people saying they have been avoiding their garden during the recent heatwaves, south-facing gardens continue to be the preferred orientation of choice for UK homeowners, attracting house price premiums of over £20,000 on average. However, the insight from Yopa also suggests that should heatwaves become…
Read More