Just like #PurpleBricks, #Yopa agents appearing on Twitter…
January 18, 2016
It is an impressive amount of regional agents that PurpleBricks boasts already, many follow us and just about most will have updates on a regular basis compared to many other estate agencies.
Certainly would agree that social media is the place to be if you want to start increasing your local brand awareness and the way PurpleBricks present themselves, especially on Twitter, looks very impressive and engaging (which is what millions of pounds of marketing bugets allows you do to I suppose)!
Yopa look like they are following that trend too with agents starting to appear on Twitter:
And some have yet to work out who they are representing – You guys are @YopaProperty not @Yopa ‘Joanna Monk’:
You May Also Enjoy
More than half of home movers try D.AI.Y
but 38% say it gave them bad advice The latest research from Yopa has found that 57% of home movers have engaged in D.AI.Y, to help maintain, repair and improve their homes, although more than a third have been given advice that later turned out to be incorrect. Yopa surveyed recent homebuyers to understand…
Read More 
Home buying journey is about to become unrecognisable
Claire Van der Zant, CEO of Novus Strategy, comments on the Government’s homebuying reform “The industry has been very vocal in its demands for mandation and this is the most impactful example yet of government intervention that will drive the change everyone has been asking for. What it will mean is the complete reorganisation of…
Read More 
Bank of England holds interest rates at 3.75%
The Bank of England has announced its decision to hold the base rate at 3.75%. This decision comes as a result of wider economic uncertainty and inflation (CPI) increasing to 3.3% in March and remaining above the Bank’s 2.0% target. Here are some thoughts from within the property industry. Matt Smith, Rightmove’s mortgage expert…
Read More 
Property valuation leads to agents up 55%
Rightmove, the UK’s largest property portal, has reported a 55% year-to-date uplift in property valuation leads for agents compared with the same period last year (January – May). The uplift follows the launch of Online Agent Valuation in late 2025, designed to help agents engage more effectively with prospective sellers, alongside a series of AI enhancements across Rightmove’s valuation tools. Online Agent Valuation connects agents with motivated homeowners who choose to begin their selling journey…
Read More 
Britain’s equestrian homes average value of £1.3m
South East accounts for one in five opportunities The latest research from LandSale, the property portal dedicated to land and rural property, has found that those inspired to enter the equestrian world following Royal Ascot this week will need a budget of £1.265m in order to get started, with the South East home to the…
Read More 
Interest-only mortgage stock reduces by 17 per cent in 2025
Key points: There were 445,000 pure interest-only homeowner mortgages outstanding at the end of 2025, 17.7 per cent fewer than in 2024. In addition there were 156,000 partial interest-only (part and part) homeowner mortgages outstanding at the end of 2025, 10.3 per cent fewer than in 2024. The total interest-only mortgage stock (including part and…
Read More