Know it all, yet?

Know it all, yet image

When I deliver training, or make a presentation, the majority of my audience is there to learn.  Willingly, and gladly.

I can tell which ones are: they are the ones sitting forwards, their body posture is open, and they’ve got their notepad and their pen at the ready, to scribble down any words of wisdom, ideas, or other gems of information that they can take back to their businesses and use.

However, not all agents are ready to learn. 

Some agents sit there, arms folded, expressions folded, their minds closed, and written on their forehead is “I’ve heard it all before”.

These are the ones who tell me “there are no new ideas”.  Really? Tell that to James Dyson, and Steve Jobs, and Richard Branson.

Even if it were true that there are no new ideas, there are always new connections to find between existing ideas.  And that is sometimes how the best ideas are formed.

If you attend my training sessions, listen to me present, or read my blog, and you do so with a closed mind, what new information or concepts could you be missing out on?

Last year I was delivering training down in Kent, on Social Media. Being the hot topic it is, everyone in the room was very interested.  There were around 12 tables in the room, full of agents, all eager to discuss, debate and discover all about what Social Media can do for their businesses.

Except for one table.  On that table sat 8 men of a certain age, and a certain attitude.  You see, they knew it all.  There’s nothing that this 5’2 bossy northern lass could teach them that they didn’t already know, or that they cared about.

During the break, one of them said to me “Social media, Sam, is not for us.”

If I had the same chat with the same agent in 1999, he no doubt would have said “The internet, Sam, is not for us.”

Estate agency has to move on. 

And how else can it move on, but through new innovation, and new ideas?  Of course, not every idea will work.  I’m not sure 3D floorplans ever really took off; and remember those text codes you sometimes saw on for sale boards? An expensive innovation replaced almost immediately by QR codes, which in themselves, are on their way out, inevitably replaced by augmented reality and other technological wizardry we have yet to see.

Technology moves fast, and brings with it new way of doing business and serving our clients better.  The agents who embrace it will, of course, sometimes back the wrong horse and waste money, time and resources on something that doesn’t last.

But if we don’t give ourselves permission to fail, how can we ever succeed?

There are very few industries quite as traditional as the property industry.  I made this statement to another estate agent coach yesterday and he remarked, “And long may it stay that way!”

And that’s the problem with the industry.  Estate agents simply don’t like change.  Which is ironic really, given that they are helping people through some of the biggest changes they will face in their lives.

Yes, change is scary.  Sometimes it doesn’t work.  But without it, we’ll stagnate, and if we stagnate, our businesses will wither and die.

Instead, embrace new ideas.  Try things. Experiment, test and measure.  Some ideas will work, and work BIG for you.  But if you don’t try, it may be your competitor who does. And that breakthrough could be his.

Find the nuggets of gold in the ideas amongst your team, by having a brainstorming evening.   Recognise and reward their efforts. Have an ideas box in your office.  Read blogs like mine and innovative publications like 4i. Subscribe to the best of current trends and thinking like Wired and Hubspot.

And perhaps over time you will open your mind to new ideas and concepts that had previously been invisible to you.

Some people call me a Social Media expert, and I protest.  Not with false modesty, but from the heart.  Because Social Media is only seven years old.  As a credible marketing tool, it’s really only about three years old.  How can anyone be an expert on such an enormous and wide-ranging subject in just three years? Especially when the Social Media landscape changes at least daily.

Open your mind, open your attitude to the possibility of change.  To a different future.  Don’t criticise the new kids on the block, ask yourself what you can learn from them?

“The best way to control the future is to create it.” – Peter Drucker

Don’t be scared to get out of your comfort zone every now and again.  If it’s challenging, that’s a good thing. If you’re finding it difficult, you will grow.  It’s only through growth that we can realise our potential.

So where do you want to be? Who do you want to be? What can you do today that scares you a little?

Over to you.

What to read nextThe Pumpkin Plan Formula

What to do next: Sign up to my Supertips – 1000s of agents already have! http://www.samashdown.co.uk/supertips

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Breaking News

BREAKING PROPERTY NEWS – 28/06/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   Renting to Students: TDS Poll Confirms Common Issues and Reasons for Disputes in Student Lets PRESS RELEASE: A recent poll by the Tenancy Deposit Scheme (TDS) asked agents and landlords about their experiences when renting to students. The TDS poll discovered common disagreements, the top causes of…
Read More
Budworth Hardcastle
Breaking News

Eddisons snap up Budworth Hardcastle for £1.8m

East Midlands based (in two separate locations) commercial property firm Budworth Hardcastle founded in the 1990’s with 18 staff members have been acquired by Eddisons. Budworth Hardcastle is a privately owned multi-disciplinary Chartered Surveying practice which is Regulated by The Royal Institution of Chartered Surveyors – Formerly Marriott Hardcastle and Budworth Brown prior to merging.…
Read More
Estate Agent Talk

How to Safely use Scaffolding Around the Home

If you have any work to be done around the outside of your home at a height you can’t easily reach, your first answer is to go for a ladder. But though they don’t look like a hazard, ladders are in fact very dangerous pieces of equipment responsible for many injuries that result in minor…
Read More
Breaking News

BREAKING PROPERTY NEWS – 27/06/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   On The Market: Housing market starts to rebalance as remarkable buyer and seller confidence prevails PRESS RELEASE: Our latest Property Sentiment Index shows confidence remained strong among serious buyers and sellers as supply and demand in the market has begun to show signs of rebalancing. –…
Read More
Breaking News

Johnny Cash’s California Home

Johnny Cash often sang about the hills and flowers and wide-open spaces, and he lived it too. In 1961, Johnny built a 4,500-square-foot home in rural Casitas Springs, California as his quiet place to escape from the rock ‘n roll lifestyle. A place he and his wife, Vivian, and their three daughters could enjoy family…
Read More
Estate Agent Talk

How do Estate Agents Need to Adapt Their Methods to Sell to Younger Generations?

The average real estate agent is 49 years old, while the median age of a prospective first-time homebuyer is 33. That’s a significant gap, and it highlights how a lot of agents may be out of touch with the best ways to connect with today’s property purchasers. The process of selling houses, apartments, and other…
Read More