An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow.
At an event hosted at Google’s central London headquarters on Tuesday 15th May, global award-winning agency Fountain Partnership and the leading UK live chat conversion experts Yomdel explored best practice digital marketing strategies employed by some of the fastest growing UK estate agents.
Attendees, who included senior executives from Knight Frank, Hunters, Carter Jones, SDL Group, Miles & Barr, Arun Estates and many more, heard presentations from the two companies — as well as a terrific insight from Google itself – to paint a picture of low cost, high impact digital marketing strategies for estate agents.
“Yomdel and Fountain began working together on EweMove in 2014, and since then we have developed unique approaches to generating quality traffic and then turning that traffic into high-converting new business opportunities,” said Yomdel Founder, Andy Soloman. “It’s a complete no-brainer for any business – invest in getting the right clicks as well as ensuring you also put in place the ability to maximise conversion.”
The programme for the evening heard key note sessions from Andy Soloman, Fountain’s Head of Digital Alice Rose, and Roxanne Brownlee from Google.
The event was exclusive invite-only, and attendees besides being able to visit the impressive Google HQ, went away with ideas on how to carve out competitive advantage and maximise ROI through digital investment.
Alice Rose, the Head of Digital at Fountain spoke of proven digital marketing strategies for estate agents and outlined the best way to drive new business in a short space of time. She also took the audience through the most effective strategies for growth, prioritising the lowest cost with the highest return on investment.
“The Estate Agency Industry has faced a lot of disruption over recent years with the rise of online and hybrid agents, Brexit and now GDPR. Today we’ve shared our proven roadmap for success, discussing the one thing all Estate Agents should invest in now, as well as 4 top tips for rapid growth in 2018.”
Andy Soloman spoke of how to transform distracted website visitors into loyal customers through bringing human interaction online and then delivering an exceptional digital customer experience.
“We live in an age of distraction where people expect immediate answers to questions and if we are not there to help at exactly the time they need it, they will go elsewhere”, he said. Andy explained how intelligently targeted managed live chat can significantly multiply results achieved via digital marketing channels. “Conversion can increase 50% or more,” he said.
Google was represented by Roxanne Brownley who works with Google’s high-performance clients on their growth ambitions discussed how to future proof your business in a changing landscape. She also stressed the importance of getting the Brilliant Basics right to stay ahead of the competition. The event was introduced by event compere Rachel Murray from Fountain.
For more information about how the Yomdel can benefit your organisation, contact our team on 01403 616 000 or email [email protected]
Author: Estate Agent Networking UK
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