70 Letting Agents came together in the Autumn of 2017 to listen to three giants of the Lettings Agency game (+ little old me) to find out to the four ways Letting Agents will be able to overcome the loss of income form the up and coming tenant fee ban.
The four speakers spoke at length and in great detail about …
1. Systemisation of your Lettings Business – making you more efficient and cutting costs with John Paul (Sunday Times UK Letting Agent of the Year 2014)
2. Change of Mindset to make you work smarter (Matt Giggs – Awesome Estate Agency Guru)
3. A different marketing technique that attracts landlords to swap letting agents (that isn’t touting or hard sell) – Chris Watkin
4. A subtle and structured approach to asking and getting higher fees from your landlords – John Cottrell – Voted Europe’s No.1 executive Business Coach 2017.
In this video .. Chris Watkin deals with the 3rd topic – Marketing
In up and coming videos set to be released throughout January 2018 on our YouTube channel (https://www.youtube.com/channel/UC5Ei7gMsp3DW7pNDD5zsOUw ) – the other speaker’s videos will be released
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572