London asking rents hit record high with highest annual rate of 8.2%

 

  • -London’s average asking rents have increased by 8.2% in the last year, with the average rental property in the capital now averaging a record £2,093 per month
    • The 8.2% increase is the highest annual rise in London since Rightmove began reporting this data back in 2012, while average asking rents in London are up 2.9% on last quarter alone
  • -Demand outstripping supply with the number of available rental properties in the capital down by 33% compared with two years ago, while available rental stock has dropped 13% for the rest of Great Britain
  • -The upcoming Tenant Fees Act will cap rental deposits to five weeks of rent in England, making the cheapest deposit in the North East at £630 and the most expensive in London at £2,415

 

Average asking rents in London are at an all-time high of £2,093 per month after a record year-on-year price increase, new Rightmove data shows.

The year following April 2016 saw a big increase in rental properties come to the market, but these have now dwindled over the past two years. Available rental properties are down 33% in London and down 13% outside London since the start of 2017. After a few years of slowing and dropping rents in the capital, asking rents in London are now climbing rapidly again, up 8.2% on Q1 last year, the highest annual rate since Rightmove began recording these figures back in 2012. This is the second consecutive quarter that average asking rents in the capital have hit a record high.

Rightmove’s Commercial Director and Housing Market Analyst Miles Shipside comments: “There was a temporary slowing and drop in rents in London when the second home stamp duty tax came in back in 2016 as so many investors bought properties before this came in, leading to a huge increase in rental choice. But the lack of new stock since that time has led to rents increasing again, and London renters are now faced with rents that are over 8% higher than this time last year. Outside London, the pattern is not as extreme, but there is still a significant drop in fresh choice.”

Outside London, the North East is the only region to have seen a drop in rents over the past 12 months (-0.3%). Away from the capital, Scotland (up 6.7%) has witnessed the biggest year-on-year rise in asking rents. But it’s the South East which has the highest average asking rents outside of London, with the average rental home being £1,054 per month.

Shipside adds: “Suffice to say the government’s introduction of higher stamp duty on second homes purchases back in 2016 combined with other tax increases has resulted in an ongoing trend of decreasing activity from investors in the buy-to-let market. Consequently, we’re seeing the initial price drops being replaced by rapid price growth in some areas.”

The ban on tenant fees comes into force in England on 1st June this year, with the Tenant Fees Act 2019 summarising the government’s mandate on banning letting fees paid by tenants in the private rental sector and capping tenancy deposits.

Based on a five-week deposit cap, Rightmove has calculated that the cheapest deposits outside of London will be in the North East, at £630 per property on average. The most expensive will be in London at £2,415 per property. In London the cheapest deposit will be in Rainham (£1,216), with the most expensive in Kensington (£4,065).

Shipside concludes: “The upcoming tenant fee ban should spell some good news for tenants and it may lead to more people being able to move more often if they want to, thanks to the reduction in the cost of moving. It remains to be seen if the ban will be passed on in other ways such as increasing rents and tenants will still need to find a pretty hefty rental deposit in many areas. What we really need now is more fresh stock for the rental market so that rents don’t continue to rise at the current rate we’re seeing, so perhaps it’s a good time for some investors to consider buying up properties to let out as the tenant demand is definitely there.”

Agent’s view

Richard Davies, Head of Lettings at Chestertons, says: “The government’s decision to taper and ultimately remove tax relief on finance-related costs has had a huge impact on the lettings market and has resulted in a massive decline in the number of new lettings properties coming to the market.  This decline has been most noticeable over the past six months as landlords take action before the full impact of the tax changes come into play next year. Chestertons’ own figures back-up Rightmove’s findings, with the number of available rental properties down in the majority of our branches and rents starting to rise again as a result of the supply and demand imbalance. The area where this imbalance is most pronounced is South West London, where not only are the number of available rental properties down by 30% compared to this time last year, but the number of tenants have increased by a massive 48%, pushing rents up by around 9%.”

 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

As RRA Changes Loom, Thoughts from the Industry

Overview of changes due via RRA as of Friday 1st May Abolish section 21 evictions and move to a simpler tenancy structure where all assured tenancies are periodic – providing more security for tenants. Ensure possession grounds are fair to both tenants and landlords – giving tenants more security, while ensuring landlords can reasonably recover…
Read More
Letting Agent Talk

Three steps landlords should take to pet-proof properties under new laws

With new pet rental rules set to come into force on the 1st of May, landlords are being urged to act quickly to prepare their properties and policies. The changes come at a time when demand for pet-friendly homes is far outpacing supply, with up to 13 million dogs across the UK but fewer than…
Read More
Breaking News

Market continues to build momentum

Foxtons Lettings Market Index – March 2026 Market continues to build momentum, recovering from winter slowdown as supply strengthens   Lettings market continues to build momentum as we move further into the spring period. While renter demand remains below last year’s levels, March performance shows continued recovery from the winter slowdown. Market entering critical period…
Read More
to let sign 2025
Letting Agent Talk

41% of letting agents unaware of rent rule changes

The latest research by The Letting Partnership has found that a significant proportion of letting agents remain unaware of key changes to rent in advance rules under the Renters’ Rights Act, despite the reforms coming into force from 1st of May 2026 and almost 40% of agents still taking more than one month’s rent up front.…
Read More
Home and Living

How homeowners can fight back against rising energy bills

New research from Yopa warns that millions of homeowners are set to be hit with a 14% jump in energy bills this summer, wiping out recent savings and piling fresh pressure on household finances. In response, Yopa has analysed which home improvements are most effective at reducing energy use, looking at both the typical savings delivered…
Read More
Breaking News

Homes selling as fast as last year

First time buyers in outer London hit hardest as higher borrowing costs and  high stamp duty costs weigh on sales times   The average time to sell a home is just 1 day longer than last year at 33 days, despite higher mortgage rates and 2 months of conflict in the Middle East However, areas…
Read More