London – Breaking into the toughest Estate & Lettings Agency Market in the UK

How do you break into and grow in the country’s most competitive estate and letting market – London… Estate agents are flooding London’s high streets with an average of 83 branches in each borough, according to The Evening Standard.

London now has more than 2,600 estate agents. Seven boroughs, including Wandsworth and Kensington and Chelsea, have more than 100, with Westminster having the most at 179.

How to start or even grow in this market .. here is how … A 3 min 45 sec videoon how to break into and grow in the country’s most competitive estate and letting market – London….

Why do they work?

Well, let’s look at our agent friend in Wimbledon …Do you think Wimbledon Homeowners and Wimbledon landlords are interested in what is happening in the Wimbledon property market .. yeah!

Now, replace the word Wimbledon with your London town or suburb – and repeat that sentence .. again a big yes….

Every homeowner and landlord wants to deal with the agent they perceive to be the expert .. the local property expert .. but how do you prove that?

Easy .. show people you are the local property guru – and if you think about it – 100% of property owners live in the property they own (obvious but often the most simple things are) and every survey says 50% to 60% of landlords live in the same town or city they have BTL property in.

Here are some examples of newsletters … just think if you put your mind to it and had the time … you should be doing  these yourself?  (click on the images to download the individual PDF’s)

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You know where your potential homeowners and landlords are and you know what interests them .. so just talk about that .. your local property market .. your local property market in a monthly newsletter that you can deliver through the letter box of every middle to upper class house in your patch, then email it to your database, get it into the newspaper, get it on video and finally, get it out on social media.

.. but if you haven’t got the time to write themselves (because being an agent isn’t a 9 to 5 job is it!) .. just like you outsource your board erections, floor plans and photographs .. why not newsletters? 

The newsletters are ghostwritten by our team of seven writers (one of whom includes the ex Head of a Research Dept for one of the London big boy up market agents and an ex National Sales Manager of one of the UK’s largest 200+ branch agency network)

They are written on every Postcode district in London e.g. SW12 or SE3 or NW8 or E16 or N2

We can only take one agent per postcode district – you have 100% exclusivity on the newsletter in your postcode. No other agent can have it.

You and your agency will look as awesome as the Savills and Knight Franks of this world with this newsletter

33 postcode districts have already gone in a few weeks .. once they are gone .. they are gone

So if you are a Neg or Valuer or Lister or Branch Manager and you boss keeps banging on about more stock for resi sales and resi lettings .. how would you feel if you didn’t pass on this weblink to them now, and then a few months down the road, your arch rival ‘MateySlimeBall Agent’  gets hold of this report and starts taking market share and commission from you?

Cost – £300 + VAT per month … or in other words …that’s what Rightmove costs for a week

If you want to know if your postcode is available without obligation .. email and I will reply with a simple yes or no. If you are outside London – see below

… and if you want to know if it works ..  watch this short video

PS  We can do these reports outside London in the majority of town and City’s in England and Wales – again email me for availability


Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572

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