Marketing Tips for Estate Agents

Optimising Your Website

At the beginning of the year Face for Business wrote a blog on the top trends for 2015, and one them was Mobile Marketing. You can read the trends blog here. One of the main considerations for marketing properties is the ability for your audience to view the details on the go. In order for property details to be read from a smartphone, it is necessary to ensure that your website has been optimised for smartphone and tablet viewing. Have a look how to do this here.

 

Video Marketing

Once your website has been optimised, you can take steps to make your agency more appealing to perspective buyers. Optimisation is of course a must, but another successful form of marketing is the use of video. Have a read of this article which shows you the statistics for video marketing.  A few simple steps could help your estate agency:-

• Film the selling points of a client’s home, to give the prospective buyer a better view of the property
• Have a mini interview with the vendors, relaying the positives of their home
• Walk through the property with a go-pro, giving a more realistic impression of the house
• Most agencies use webcams on their details to give buyers more of an insight

Have a read of Estate Agent Networking’s blog on how to use video marketing for estate agents effectively. It’s not always about the property, its selling your service, too!

Social Media Networking

In this age of modern technology and social media, the more information that is available the better for purchasers. People browse on their smartphones more than desktop these days, and also use Social Media to network. As well as using social media to provide information for your followers – why not join a daily virtual networking hour? There are hundreds available now, and you can chose the ‘hour’ where your agency is based, and promote your ‘house of the week’ or your agency values.

Face for Business call answers for many estate agents, and we use these hashtag hours on a daily basis.  Look at how we help our clients and read our testimonials.

We hope that the above tips provide some inspiration, and we’d love to hear from any Estate Agents who use these techniques already.

Good luck!

You May Also Enjoy

Breaking News

Breaking Property News – 29/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Geovation Spring showcase – why it is important that you come and support the founders The event takes place on the evening of Wednesday the 17th of April, at Sutton Yard, London EC1V 7EN, please get it booked into your diary today. As ever the…
Read More
Breaking News

Breaking Property News – 28/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   tlyfe the tenant App gets huge marketing boost from national team tour from the Openbrix team As many will know tlyfe, powered by OpenBrix, is the UK’s most innovative tenant lifecycle app, taking the stress out of the move in process and helping to…
Read More
Breaking News

Over Four Out Of Five Tenants Unaware Of The Renters Reform Bill

OVER four out of five tenants remain unaware of the Renters (Reform) Bill and its contents, according to new research. The data comes from a representative survey of over 2,000 private renters conducted by the TDS Charitable Foundation, which works to advance education about housing rights and obligations in the private rented sector. The Bill…
Read More
Estate Agent Talk

What is Property Damage in a Personal Injury Case?

Property damage refers to any damage that affects things instead of a person. This might include damage to your car, house, etc. As such, it is not regarded as a personal injury case. However, when an individual is injured when the accident occurs, the affected person can file a personal injury claim. A typical example…
Read More
Love or Hate Rightmove
Breaking News

Rightmove comment on new 99% first-time buyer mortgage product

Matt Smith, Rightmove’s mortgage expert said: “It’s encouraging to see lenders continuing to try to innovate in the mortgage market, even after the government abandoned its own plans to encourage lower deposit mortgages in the Spring Budget. This new product has the potential to help some first-time buyers who fit the affordability criteria, but are struggling…
Read More
Breaking News

Breaking Property News – 27/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Coadjute ahead of the game as they are already licensed to provide digital TA6 Forms to property stakeholders This week, the Law Society announced its TA6 Form will now include Material Information as per the the National Trading Standards Estate and Letting Agency Team…
Read More