Marketing Tips for Estate Agents.
Optimising Your Website
At the beginning of the year Face for Business published a blog on the top trends for 2015, one was Mobile Marketing. One of the main factors to consider when marketing properties is the ability to present the details to your audience whilst they are ‘on the go’. To read details effectively from a smartphone, you need to ensure that your website has been optimised for smartphone and tablet viewing.
Once this has been done, you can take steps to make your estate agency more appealing to prospective buyers. Optimisation is, of course, a must, but another successful form of marketing is the use of video.
A few simple steps could help your estate agency:-
- Film the selling points of a client’s home, to give the prospective buyer a better view of the property.
- Have a mini interview with the vendors, relaying the positives of their home.
- Walk through the property with a go-pro, giving a more realistic impression of the house.
- Most agencies use webcams on their details to give buyers more of an insight.
Have a read of Estate Agent Networking’s blog on how to use video marketing for estate agents effectively. It’s not always about the property, its selling your service, too!
Social Media Networking
In this age of modern technology and social media, the more information that is available the better for buyers. People browse on their smartphones more than desktop these days, and also use Social Media to network.
As well as using social media to provide information for your followers – why not join a daily virtual networking hour? There are hundreds available now, and you can chose the ‘hour’ where your agency is based, and promote your ‘house of the week’ or your agency values. Face for Business call answers for many estate agents, and we use these hashtag hours on a daily basis, to promote our service. You should try it too!