Marketing Tips for Estate Agents.

Optimising Your Website

At the beginning of the year Face for Business published a blog on the top trends for 2015, one was Mobile Marketing.  One of the main factors to consider when marketing properties is the ability to present the details to your audience whilst they are ‘on the go’.  To read details effectively from a smartphone, you need to ensure that your website has been optimised for smartphone and tablet viewing.

Video Marketing

Once this has been done, you can take steps to make your estate agency more appealing to prospective buyers.  Optimisation is, of course, a must, but another successful form of marketing is the use of video.

A few simple steps could help your estate agency:-

  • Film the selling points of a client’s home, to give the prospective buyer a better view of the property.
  • Have a mini interview with the vendors, relaying the positives of their home.
  • Walk through the property with a go-pro, giving a more realistic impression of the house.
  • Most agencies use webcams on their details to give buyers more of an insight.

Have a read of Estate Agent Networking’s blog on how to use video marketing for estate agents effectively.  It’s not always about the property, its selling your service, too!

Social Media Networking

In this age of modern technology and social media, the more information that is available the better for buyers.  People browse on their smartphones more than desktop these days, and also use Social Media to network.

As well as using social media to provide information for your followers – why not join a daily virtual networking hour?  There are hundreds available now, and you can chose the ‘hour’ where your agency is based, and promote your ‘house of the week’ or your agency values.  Face for Business call answers for many estate agents, and we use these hashtag hours on a daily basis, to promote our service.  You should try it too!

You May Also Enjoy

Breaking News

Breaking Property News – 28/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Birchgrove and Hybr launch intergenerational living scheme A unique partnership will see students, key workers and retirees live together at new north London retirement development. Birchgrove, the UK’s leading provider of rented retirement homes, and Hybr, the UK’s leading student letting platform, today announce an industry-first…
Read More
Estate Agent Talk

Benefits Of Choosing Roger Bates Properties

Roger Bates Properties stands out as a prominent real estate agency that offers a myriad of benefits to individuals seeking to buy, sell, or invest in real estate. With a stellar reputation and a commitment to excellence, choosing Roger Bates Properties can prove to be a decision that yields numerous advantages. 1. Experience and Expertise…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker – 28/02/24

The average 5-year fixed mortgage rate is now 4.80%, up from 4.59% a year ago The average 2-year fixed mortgage rate is now 5.15%, up from 4.92% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.73%, up from 4.64% a year ago The average 60% LTV 5-year fixed mortgage rate is now 4.30%, up from 4.25% a year ago The average monthly mortgage payment on a…
Read More
Love or Hate Rightmove
Breaking News

Rightmove calls for stamp duty reform with only 4% of London homes exempt

Ahead of the Spring Budget on March 6th, the UK’s biggest property website Rightmove suggests three policy reforms that could help people moving home: A reform of stamp duty to consider regional property price variations: Only 4% of homes in London are stamp duty exempt for all buyers, compared to 71% in the North East Less than…
Read More
Breaking News

Breaking Property News – 27/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Alto reveals ‘next generation’ of Lettings Progression Alto, software for estate agents and part of Houseful, has revealed further information about the improvements being rolled out in 2024 to drive a step change in business efficiency for letting agents. Leading the way is a…
Read More
Home and Living

The Versatility of Parquet Flooring in Contemporary Homes

What comes into your mind when you hear about parquet flooring? Most probably Victorian era, historic estates, grand ballrooms, and grand mansions but what if I tell you that the parquet flooring has redefined itself with warmth, texture, and classic elegance? Parquet flooring in contemporary homes is a delight to the eyes because when you…
Read More