Morning Meetings – Time for Change?

Morning Meetings – Time for Change

Estate agent morning meetings are a staple of most offices, but could your meeting be costing you money?

On a chilly morning a couple of weeks ago, I drove up to Penrith to attend a Rightmove seminar, along with around 50 local agents. These seminars are always really interesting, and I generally come away with my head buzzing with new ideas. This one was no exception.

However, one big takeaway was when Miles Shipside shared a couple of graphs showing the pattern of phone and email enquiries into agents’ offices. Phone calls tend to be at their highest levels between about 8.45am and 10am, whereas emails peak after 8pm in the evening. No surprise there really, if you think about your own phone and email patterns.

The dilemma

This does beg a rather perplexing question though: if the first hour or so of opening is a flurry of activity, answering phone calls and returning emails, why do most agents hold their morning meetings at exactly this time?

There’s no doubt that staff meetings promote good communication, raise awareness of new clients and properties, increase and maintain levels of motivation, and generally encourage everyone to behave like a team. But do they need to be held first thing in the morning?

Of course, not all agents switch the calls to answerphone during their meetings; some will assign someone to man (or woman) the phones, but is this the best way of making sure all calls are answered quickly, efficiently and without distraction?

Resistance to change

After the Rightmove seminar, I had the chance to talk to some agents about their feelings on the subject, and there was definitely a general reluctance to move the meetings to a different time of day.  I can understand this, given that it’s often the only time slot where you can pretty much guarantee everyone will be in the office, and the earlier the meeting, the less likely distractions can crop up to prevent attendance. But let’s look at the bigger picture here: it’s clear that the first 90 minutes each morning are the most valuable in terms of inbound enquiries. These could be vendor, purchaser, landlord or tenant enquiries, and therefore the quality will certainly vary. But can you take the risk of missing a call from a new client, perhaps ready to add a chunk of profit to your bottom line?

What do you do?

There is not an easy answer to this challenge, and I’d love to hear your thoughts on the subject. What do you do? When do you hold your meetings? How do you manage the dual priorities of staff management and morale, and client enquiries? Let me know in the comments below, or send me an email at [email protected]  and I’ll share the best ideas in a future post.

What to read next: The Pumpkin Plan Formula

What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies, and best still – they’re free! Get yours here -> www.samashdown.co.uk/supertips

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here  and I’ll tell you if and how you could be more effective.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Estate Agent Talk

Tips on Getting the Best of Costa Del Sol Property Market

There are a variety of reasons why you would want to buy a property in another country. Perhaps you’ve discovered the ideal holiday resort and are looking for a permanent location to store your belongings. Perhaps you like the thought of spending your senior years somewhere warm and bright. The mild climate throughout the year,…
Read More
Breaking News

WEEKLY NEWS ROUNDUP – 24/06/2022

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X   Table of Contents Renter’s Reform: The biggest upheaval in private renting since the 2004 Housing Act Most Homeowners Overly Optimistic About Property Value, According to Figures Property Market: Boom or bust, does it matter? There is a bigger threat to…
Read More
Mark Hayward
Breaking News

New Property Podcast launched with Mark Hayward: ‘The Residential Expert’

New podcast to discuss the latest property industry news and predictions, as well as advice for agents. New podcast to discuss the latest property industry news and predictions, as well as advice for agents. It will feature previous Propertymark CEO, Mark Hayward, and is hosted by home setup service, Just Move In. Episodes will be…
Read More
Quick ways to add value to your property
Estate Agent Talk

6 Ways to Avoid Common Rental Scams

The rental market is incredibly competitive right now. There’s limited rental inventory, and people are clamoring to find places all over the country. Unfortunately, along with this increased demand and high level of competition among renters also comes an uptick in scams. Unscrupulous people are taking advantage of desperate renters, so what can you do…
Read More
Breaking News

BREAKING PROPERTY NEWS – 23/06/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   Proptech fu3e. secures £3.5 million investment from Gresham House Ventures Gresham House Ventures, a growth equity investor specialising in software and digitally-driven businesses in the consumer, healthcare, and service sectors, has made a £3.5mn investment in fu3e., an adaptive management reporting software platform for…
Read More
the value of trees in your garden
Home and Living

How much Value does a Tree add to your Home?

For those of us lucky to have a garden(s) or even a large parcel of land with our property then what it contains can have a big effect on the overall value. Outside of what we can build, mature plants, especially trees, can offer a big persuasion with potential buyers and increase value of real…
Read More