New build homebuyer activity set to spike as busiest time of the year approaches
The latest research by new homes specialist, Stone Real Estate, has revealed that the level of new build properties being sold accelerates as we head into December, while sales across the regular market drop a gear in the run-up to Christmas.
Stone Real Estate looked at the number of transactions across each area of the market over the last five years, what percentage of total transactions they accounted for in each year, and how this compared to the previous months.
The research shows that on average over the last five years, the number of new build transactions in December accounts for 11.9% of total new build transactions for the year. In contrast, the number of existing homes sold during the last month of the year accounted for just 8.2% of all sales on average.
What’s more, December is the only other month of the year where new build sales hit double-digits as a percentage of total yearly sales along with June, with both months consistently ranking as the busiest in the new build calendar over the last five years.
There is also a clear trend whereby the number of new-build sales falls considerably following the June peak and then slowly gains momentum heading towards Christmas. On the other hand, existing property sales tend to see a gradual decline from August and September heading into the festive season.
Founder and CEO of Stone Real Estate, Michael Stone, commented:
“The new build sector doesn’t come under the same seasonal strain when it comes to sales transactions when compared to the existing sector. This is largely because new build sales involve one buyer and on the other side of the coin you have a professional entity that continues to work right up until the Christmas break to get a sale over the line.
This should be the case with any good estate agent, however, as there is no lengthy chain to deal with or any of the other complications that can come with an existing property sale, the process is all the quicker. As a result, when the December rush to complete before or just after Christmas hits, the new build sector is much better placed to facilitate a greater number of sales despite the shorter time frame.
One common misconception is that Christmas is a great time to find a homebuyer bargain and while true to an extent, historically new build house prices tend to stand firm, and in many cases sit higher than many previous months in the year. That said, developers will often include some festive incentives to persuade homebuyers to take the plunge and this, of course, all helps favourably towards their end of year figures.”
|
Five Year Look
|
||
|
Sector
|
December Sales as a Percentage of Annual Sales
|
|
|
New Build Average
|
11.90%
|
|
|
Existing Average
|
8.20%
|
|
|
Date/Month
|
New Build Sales as % of All Yearly Sales
|
Existing Sales as % of All Yearly Sales
|
|
2014
|
||
|
2014-01-01
|
5.1%
|
7.4%
|
|
2014-02-01
|
6.1%
|
7.2%
|
|
2014-03-01
|
8.3%
|
7.3%
|
|
2014-04-01
|
7.3%
|
7.8%
|
|
2014-05-01
|
8.3%
|
8.5%
|
|
2014-06-01
|
13.4%
|
8.4%
|
|
2014-07-01
|
7.2%
|
9.4%
|
|
2014-08-01
|
7.6%
|
9.8%
|
|
2014-09-01
|
8.3%
|
8.6%
|
|
2014-10-01
|
8.5%
|
9.5%
|
|
2014-11-01
|
7.9%
|
8.1%
|
|
2014-12-01
|
12.0%
|
8.1%
|
|
2015
|
||
|
2015-01-01
|
4.6%
|
6.5%
|
|
2015-02-01
|
5.3%
|
6.5%
|
|
2015-03-01
|
8.4%
|
7.2%
|
|
2015-04-01
|
7.6%
|
7.0%
|
|
2015-05-01
|
8.9%
|
8.0%
|
|
2015-06-01
|
14.1%
|
8.6%
|
|
2015-07-01
|
8.0%
|
10.3%
|
|
2015-08-01
|
7.8%
|
9.3%
|
|
2015-09-01
|
8.9%
|
8.9%
|
|
2015-10-01
|
8.4%
|
10.0%
|
|
2015-11-01
|
7.5%
|
9.0%
|
|
2015-12-01
|
10.5%
|
8.8%
|
|
2016
|
||
|
2016-01-01
|
4.5%
|
7.0%
|
|
2016-02-01
|
5.1%
|
7.5%
|
|
2016-03-01
|
9.2%
|
13.6%
|
|
2016-04-01
|
7.4%
|
5.8%
|
|
2016-05-01
|
7.5%
|
6.7%
|
|
2016-06-01
|
12.5%
|
7.8%
|
|
2016-07-01
|
7.3%
|
9.0%
|
|
2016-08-01
|
7.5%
|
9.1%
|
|
2016-09-01
|
8.8%
|
8.6%
|
|
2016-10-01
|
8.4%
|
8.0%
|
|
2016-11-01
|
8.7%
|
8.3%
|
|
2016-12-01
|
13.2%
|
8.4%
|
|
2017
|
||
|
2017-01-01
|
5.0%
|
6.7%
|
|
2017-02-01
|
5.7%
|
7.0%
|
|
2017-03-01
|
9.3%
|
8.4%
|
|
2017-04-01
|
7.1%
|
7.2%
|
|
2017-05-01
|
8.2%
|
7.9%
|
|
2017-06-01
|
13.2%
|
9.2%
|
|
2017-07-01
|
6.9%
|
9.0%
|
|
2017-08-01
|
6.9%
|
9.7%
|
|
2017-09-01
|
8.6%
|
9.0%
|
|
2017-10-01
|
8.1%
|
8.9%
|
|
2017-11-01
|
8.6%
|
8.8%
|
|
2017-12-01
|
12.3%
|
8.2%
|
|
2018
|
||
|
2018-01-01
|
5.2%
|
7.0%
|
|
2018-02-01
|
6.2%
|
6.9%
|
|
2018-03-01
|
9.0%
|
7.9%
|
|
2018-04-01
|
6.9%
|
7.0%
|
|
2018-05-01
|
7.7%
|
8.1%
|
|
2018-06-01
|
13.9%
|
8.7%
|
|
2018-07-01
|
6.9%
|
9.0%
|
|
2018-08-01
|
7.4%
|
10.4%
|
|
2018-09-01
|
8.1%
|
8.2%
|
|
2018-10-01
|
8.2%
|
9.2%
|
|
2018-11-01
|
8.8%
|
9.8%
|
|
2018-12-01
|
11.7%
|
7.7%
|
You May Also Enjoy
What Every Estate Agent Should Tell Clients Before Moving Day
Breaking Property News 9/7/26
Heatwaves haven’t diminished love for south-facing gardens
Rightmove extends conversational search experience to property listings
Homebuyer demand slips in Q2 2026
