New prop tech firm recruits start-up expert Mal McCallion

Start-up expert Mal McCallion has been appointed to head up new business at Prop Tech Solutions, a firm launched by property experts Bob Scarff and Rob Wellstead last month.

Initially focusing on lead management tool Callwell, McCallion’s remit is to broaden the customer base for the service, whilst helping to incubate and develop complementary new technology products and services.

Callwell enables agents to capture all of their leads on one system and prioritise those leads through a dashboard. Most significantly, it enables agents to contact a customer within seconds of a lead being detected. Current users of Callwell include Northfields and Martyn Gerrard, a consistent winner of Rightmove’s mystery shop.

Mal has spent 16 years immersed in property technology and was most recently CEO of raterAgent. He was also involved in the launch of prop tech start-ups Zoopla and Primelocation.

Commenting, Mal McCallion, said:  “It’s a real honour to have been invited to lead such a strong entrant into the prop tech space.  I have been lucky enough to be part of some great start-up projects with inspirational entrepreneurs over the years I’ve been involved in property technology. To now be working with Bob Scarff and Rob Wellstead, to grow Callwell and create new products that will benefit agents in their day-to-day lives, is hugely exciting. I’m looking forward to using all my start-up experience to build something really special here.”

Commenting Bob Scarff, said: “I am delighted to welcome Mal aboard. His track record of being part of new businesses that flourish is exceptional and we’re confident that his knowledge and experience will ensure the success of our vision.”

-Ends-

For further information contact:

Christine Webb, 26 Letters PR

Phone: 020 3709 9147

Mobile: 07876 717327

Email: Christine.webb@26letterspr.co.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

This Summer’s Extreme Heat: What It Means for UK Gardens

The UK has been enjoying plenty of warm sunshine during the early weeks of the 2025 summer season. In predictions made by the Met Office for the three-month outlook there is plenty more hot weather to come. According to the government agency, the UK’s meteorological summer is twice as likely to be hotter than normal…
Read More
Breaking News

No-fault evictions by bailiffs up 8%

New figures show that in the 12 months since Labour came into Government, no-fault evictions by bailiffs in England have risen by 8%. Labour has pledged to end no-fault evictions under its Renters’ Rights Bill, which is going through Parliament. According to the latest figures from the Ministry of Justice there were 11,402 repossessions by…
Read More
Breaking News

Leasehold Lettings Under Pressure: Landlords Blocked from Improving Flats

New research from LRG (Leaders Romans Group) reveals that leasehold structures are creating a growing barrier to progress in the rental sector, limiting upgrades, pushing landlords away from flats, and lowering tenant confidence in how buildings are managed. According to LRG’s most recent Lettings Report, 58% of flats let by landlords are leasehold. Among these,…
Read More
Breaking News

234% surge in demand for air-conditioned homes as UK buyers brace for hotter summers

Following the many heatwaves the UK has experienced this summer, searches for homes that are for sale with air conditioning have more than tripled in a year (+234%).1 According to recent research, just 1.2% of homes for sale in England feature air conditioning, which adds around 2.5% to a property’s overall value.2 As air conditioning…
Read More
Home and Living

Bathroom Supply, Fitting & Repairs: A Complete Guide for Homeowners

Your bathroom is one of the most used rooms in your home — it should be functional, comfortable, and built to last. Whether you’re planning a full renovation, upgrading tired fixtures, or dealing with a plumbing issue, understanding the ins and outs of bathroom supply, fitting, and repairs is key to getting the results you…
Read More
Breaking News

Mortgage arrears and possessions Q2 2025

UK Finance today releases its latest mortgage arrears and possessions data for Q2 2025, while highlighting continuing lender support for any customers facing financial difficulty. Key Information The number of homeowner mortgages in arrears fell by 3 per cent in Q2 2025 compared to the previous quarter. The number of buy-to-let (BTL) mortgages in arrears…
Read More