New prop tech firm recruits start-up expert Mal McCallion

Start-up expert Mal McCallion has been appointed to head up new business at Prop Tech Solutions, a firm launched by property experts Bob Scarff and Rob Wellstead last month.

Initially focusing on lead management tool Callwell, McCallion’s remit is to broaden the customer base for the service, whilst helping to incubate and develop complementary new technology products and services.

Callwell enables agents to capture all of their leads on one system and prioritise those leads through a dashboard. Most significantly, it enables agents to contact a customer within seconds of a lead being detected. Current users of Callwell include Northfields and Martyn Gerrard, a consistent winner of Rightmove’s mystery shop.

Mal has spent 16 years immersed in property technology and was most recently CEO of raterAgent. He was also involved in the launch of prop tech start-ups Zoopla and Primelocation.

Commenting, Mal McCallion, said:  “It’s a real honour to have been invited to lead such a strong entrant into the prop tech space.  I have been lucky enough to be part of some great start-up projects with inspirational entrepreneurs over the years I’ve been involved in property technology. To now be working with Bob Scarff and Rob Wellstead, to grow Callwell and create new products that will benefit agents in their day-to-day lives, is hugely exciting. I’m looking forward to using all my start-up experience to build something really special here.”

Commenting Bob Scarff, said: “I am delighted to welcome Mal aboard. His track record of being part of new businesses that flourish is exceptional and we’re confident that his knowledge and experience will ensure the success of our vision.”

-Ends-

For further information contact:

Christine Webb, 26 Letters PR

Phone: 020 3709 9147

Mobile: 07876 717327

Email: Christine.webb@26letterspr.co.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Housing sales end 2024 on a high, but buyers more cautious about how much to pay for homes as mortgage rates drift higher

Buyers and sellers returned to the market over 2024 building a sales pipeline 30 per cent larger than a year ago with 283,000 homes worth £104bn progressing to a sale in 2025. This is the largest end of year total value for four years. House prices have returned to growth with the average house price…
Read More
Breaking News

£21 million to live on UK’s most expensive street

· Knightsbridge in London now the priciest UK street · The UK’s 10 most expensive streets all in the capital, with an average price tag of £16.5 million · East Road in Weybridge the most expensive address outside of London · Priciest UK properties are 60 times more than a typical home Lloyds has revealed…
Read More
Breaking News

Breaking Property News 20/12/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Why estate and letting agents must embrace innovative technology in 2025   As we step into 2025, the UK property market continues to shift, and estate agents face mounting pressure to meet the evolving expectations of buyers and sellers. The days when static images sufficed…
Read More
Breaking News

Breaking Property News 19/12/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   High street Auctions’ initiative launches to revive Britain’s town centres   This month the UK Government rolls out its highly anticipated ‘High Street Auctions’ scheme, a flagship measure of the Levelling Up and Regeneration Act 2023. This initiative grants local authorities the power to take…
Read More
Estate Agent Talk

Moving Up In The World: Finding Your Dream Home

Finding your dream home is one of life’s most exciting and transformative experiences. Whether you’re looking to upsize, relocate, or finally purchase that ideal property you’ve always envisioned, the journey is both thrilling and filled with important decisions. As you embark on this path, it’s essential to plan carefully, consider your priorities, and approach the…
Read More
new build home fronts
Breaking News

These cities are the keenest to move house in 2025

Bournemouth is the keenest area in the UK to move home, with 38,132 average monthly searches for moving-related topics per 100,000 residents. Plymouth is second, with 35,198 average monthly searches for moving, and Birmingham is third, with 35,181. Derry is the least keen area to move house, with only 3,170 average monthly searches related to…
Read More