Newly Formed FIA Means Business – Signs Up Big Hitting Supplier

Fresh from recent news that Graham Lock is about to launch the Federation of Independent Estate Agents (FIA), is the announcement that one of our industry’s best known suppliers has agreed to partner with them.

Yomdel, the 24/7 managed live chat, mystery shopping and customer experience expert, has today said that they will be supplying their services to independent agents via and exclusive arrangement with the FIA and assisting in ensuring the FIAs high standards of membership are maintained by regularly mystery shopping each and every member of the fledgling trade body.

Yomdel joins 30 industry suppliers that have been hand-picked by Lock for his invitation only organisation and that can all be accessed at discounted rates. Through implementing Yomdel’s managed live chat on their websites, member agents will become 24/7 to cater for the modern consumer and will enjoy greater levels of qualified seller and buyer leads as a consequence.  

The FIA launches on 25th April and is a ‘fresh take on estate agency membership organisations for a sector that has seen its landscape change significantly in recent years’ says Lock, the veteran House Network online estate agency founder and industry consultant.

The FIA will ensure that its members adhere to excellent standards of professionalism and customer service. As such, Yomdel, the UKs leading supplier of experiential customer research for the property sector will be mystery shopping every agent applying to join. In these tough and politically uncertain times, Yomdel understands that businesses need to go above and beyond if they are to stand out from the crowd and successfully find ways to grow their market share. I’m delighted to be partnering with the FIA to help raise and maintain those high standards’, says Yomdel Founder & CEO Andy Soloman.

Our collaborations with great businesses like Yomdel are the first step in building a truly meaningful trade body, say Lock. ‘An organisation of likeminded independent agents that I’m bringing together to enjoy commercial advantage in competing on costs with the corporates. But, also, to genuinely ensure that our agent members are the best there is as flag carriers for customer service and integrity. Our industry is getting tougher and only the better agents will prosper now’.

EAN Breaking News

Breaking News from the team at Estate Agent Networking. Have a new story to share with us? Then please get in contact today! When and where we can we will refer to third party websites with a 'live link back' where news was released first.

You May Also Enjoy

bank of england interest rate
Breaking News

Bank of England holds interest rates at 3.75%

The Bank of England has announced its decision to hold the base rate at 3.75%. This decision comes as a result of wider economic uncertainty and inflation (CPI) increasing to 3.3% in March and remaining above the Bank’s 2.0% target. Here are some thoughts from within the property industry.   Matt Smith, Rightmove’s mortgage expert…
Read More
Rightmove logo
Breaking News

Property valuation leads to agents up 55%

Rightmove, the UK’s largest property portal, has reported a 55% year-to-date uplift in property valuation leads for agents compared with the same period last year (January – May). The uplift follows the launch of Online Agent Valuation in late 2025, designed to help agents engage more effectively with prospective sellers, alongside a series of AI enhancements across Rightmove’s valuation tools. Online Agent Valuation connects agents with motivated homeowners who choose to begin their selling journey…
Read More
Breaking News

Britain’s equestrian homes average value of £1.3m

South East accounts for one in five opportunities The latest research from LandSale, the property portal dedicated to land and rural property, has found that those inspired to enter the equestrian world following Royal Ascot this week will need a budget of £1.265m in order to get started, with the South East home to the…
Read More
Breaking News

Interest-only mortgage stock reduces by 17 per cent in 2025

Key points: There were 445,000 pure interest-only homeowner mortgages outstanding at the end of 2025, 17.7 per cent fewer than in 2024. In addition there were 156,000 partial interest-only (part and part) homeowner mortgages outstanding at the end of 2025, 10.3 per cent fewer than in 2024. The total interest-only mortgage stock (including part and…
Read More
Breaking News

5 building materials that give home sellers nightmares

The latest market insight from House Buyer Bureau has highlighted five building materials that can be a nightmare for homeowners, as they severely impact a property’s value, make it difficult to mortgage, and can prevent them from securing a buyer. House Buyer Bureau analysed some of the most problematic building materials found within UK homes,…
Read More
Breaking News

UK House Price Index for April 2026

The latest UK House Price Index for April 2026 shows that: The average monthly rate of UK house price growth in April was +0.7%. Average UK house price annual inflation was 3.8% in the 12 months to April 2026. As a result, the average UK house price currently sits at £270,080.   Here is how…
Read More