News: @RaterAgent web traffic on upward trend, but still behind @Allagentsuk…

July 3, 2015

Just 5 months since its creation – and 2 months since its formal launch – raterAgent is already the second most-popular, dedicated estate and letting agent review site in the UK.

Using Alexa.com rankings – verified by that site’s owners, Amazon.com – the graph below shows how, in the 5 months since our ‘beta’ launch, raterAgent has overtaken every other site in our sector, with the exception of the 5-year old allAgents.

raterAgent Alexa Stats
Our balance of trustworthiness and simplicity means that your future sellers and landlords are already starting to see raterAgent as the right place to come for genuine reviews, to choose the right agent, untainted by fakes from your competitors. It’s clear that increasingly-savvy researchers are very much alive to the differences in the review sites that you promote, and will judge your reviews on any of them according to the believability of the whole of the reviews that are listed.

If you suspect there are fake reviews on your recommended sites – then so do your clients. And that can only bring your own, genuine reviews into disrepute.

However many reviews you may have built up on other sites so far, they count for very little unless that site is demonstrably transparent. A very simple test for your current review site is the number of reviews that it rejects as fake. raterAgent’s number is 1 in 6. What’s the number from your preferred site?

Words from Mal McCallion.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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