Newspaper Advertising is Dead – isn’t it?

Newspaper advertising is a waste of time.

A grid of properties will not help you sell or let more properties and it won’t help you get any more listings.

Vendors and landlords expect their property to be in the newspaper – even though they don’t use the newspaper themselves to search for property – but you can persuade them otherwise.

So, newspaper advertising is dead. Er . .. maybe?

This agent, according to Rightmove, sells the most properties in Leicestershire .. this agent also has a weekly half page editorial article in the Leicester Mercury newspaper (circulation of 45,000 copies) about the Leicester Property market – and the newspaper editor loves it .. as it is news about the local Leicester Property market.

He doesn’t put properties in a grid – that is what agents did 20 years ago.

But here is the problem .. he is too busy listing and selling properties to write articles like this.

…that is why he has outsourced the writing to a ghostwriter to write a different article each and every week – specifically about the Leicester Property Market .. Look at the examples below. Read them and you will see they are highly detailed. Now you are not from Leicester – you will find uninteresting, but what if someone ghostwrote articles like this about your town with your picture? How would that make you look? It would make you look like you knew what you were talking about, make you look like the ‘Property Expert’ you know you are … but here you are proving it.

…. but here is an even bigger thought … What if your competitors had their picture there instead?

Read them .. look at them .. right mouse click the images and open up the images and read them.. really read them … if you have the time to write themselves .. write them yourself  – you don’t need me … but if you haven’t got the time …..

Screenshot 2016-01-08 10.42.39

Screenshot 2016-01-09 07.53.32

Screenshot 2016-02-29 10.08.39

.. and if you want a chat about having these ghostwritten articles for you and your town – drop me a line on [email protected]

They don’t cost as much as you think either – but remember, we can only work for one agent in one town writing these articles.

If you are a Negotiator or Valuer and your boss keeps banging on about more stock – show this to your boss – send them a link to the article  – many brownie points for you and I guarantee you – more stock for you and better bonus/commission


Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 [email protected]

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