Now is the time to become The Influencer

It would be amiss to ignore what has been happening over this last week. What is certain is the wealth of uncertainty with what is to follow. I am not here to argue about the pros and cons of what we may or may not face, I will leave that to social media and the press, but what I will say is that it is the time to step things up a notch in your agency.

Time to fight

Never has there been a time to fight your corner and be the person of influence in your area as now. With no clear direction from our government and people craving for a ‘leader’ it is up to you to show your clients and potential clients that you are the person to go to, who will advise, guide and support them through their property transactions or management.

If I am honest I woke Friday morning in disbelief, I knew that this decision would ultimately impact the property market. But would our clients see that they need us more now than ever?

The answer to this is yes! They understand that to win in the game of business they need to be where their clients are and consistently provide them with engaging and informative content. In fact, we had 3 new enquiries over the weekend from proactive estate agents who are no longer willing to stand still.

Act now

One new client informed me they have been sitting on the fence for a while with regard to doing social media. Like many, they had social profiles, which they had dabbled in now and again, but nothing consistent. This is a common story, so if you’re in the same position please be assured you are not alone. But I do ask you think about the damage this is causing your brand. Should a potential vendor see your social media buttons on your website and click through, only to find an erratic out-dated feed or one that only lists property, they will see this as a representation of your business and pass by.

Another agent had seen the content we had produced for one of our existing clients. Upon reading they realised how out of touch their website content was and how little it connected with clients today. Their content was of a corporate style rather than a conversational one, again very common in the property sector. We are now working with this agent to establish their tone of voice so it embeds their ethos and service offering and most importantly tells stories to engage potential vendors, buyers, landlords and tenants.

Be present

What these agents realised is that NOW more than ever it is important to be present digitally. If they are going to continue to grow their businesses they needed to connect, engage and simply converse with their potential clients and the local community. They needed to raise their profile, exude their expertise and be that agent of influence. The agent that is the leader and not the follower.

It is the time to take stock of where you are and find an approach for moving forward that will cement your business regardless of what you face. I know many agents have been through periods of chance and uncertainty such as the recession and have survived but this is different and here is why. The way we live today is different than even 2008, technology has advanced so progressively that our business and lives are held in the palm of our hands. An interesting fact I heard a couple of weeks ago is that more people own a mobile device than they do a toothbrush.

It is not just good enough to play in the digital world anymore, with many of us having ‘content overload’ every day due to the number of emails, social media and other forms of content being consumed and pushed our way. So why am I asking you to add to it? If this is where your clients are, if this is the place they are viewing, reading, talking and listening and you are not there, how can you expect to compete?

You need to attack the digital world with vigour, personality, and passion. Pressing pause or waiting to see will mean you are behind your competition who may already be forging their way to be present and visible. It is not good enough just to do, you need to shine, and if you are unsure how, find someone who can help you get there. I know a zesty company ready and waiting!!

Take this uncertainty and see it as an opportunity.

An opportunity to become the agency your clients want to see, the agency that leads not follows.

Become the influencer.


You May Also Enjoy

Estate Agent Talk

Tips on Getting the Best of Costa Del Sol Property Market

There are a variety of reasons why you would want to buy a property in another country. Perhaps you’ve discovered the ideal holiday resort and are looking for a permanent location to store your belongings. Perhaps you like the thought of spending your senior years somewhere warm and bright. The mild climate throughout the year,…
Read More
Breaking News


A roundup of the week’s top property and proptech news stories in partnership with Proptech-X   Table of Contents Renter’s Reform: The biggest upheaval in private renting since the 2004 Housing Act Most Homeowners Overly Optimistic About Property Value, According to Figures Property Market: Boom or bust, does it matter? There is a bigger threat to…
Read More
Mark Hayward
Breaking News

New Property Podcast launched with Mark Hayward: ‘The Residential Expert’

New podcast to discuss the latest property industry news and predictions, as well as advice for agents. New podcast to discuss the latest property industry news and predictions, as well as advice for agents. It will feature previous Propertymark CEO, Mark Hayward, and is hosted by home setup service, Just Move In. Episodes will be…
Read More
Quick ways to add value to your property
Estate Agent Talk

6 Ways to Avoid Common Rental Scams

The rental market is incredibly competitive right now. There’s limited rental inventory, and people are clamoring to find places all over the country. Unfortunately, along with this increased demand and high level of competition among renters also comes an uptick in scams. Unscrupulous people are taking advantage of desperate renters, so what can you do…
Read More
Breaking News


Daily bite-sized proptech and property news in partnership with Proptech-X.   Proptech fu3e. secures £3.5 million investment from Gresham House Ventures Gresham House Ventures, a growth equity investor specialising in software and digitally-driven businesses in the consumer, healthcare, and service sectors, has made a £3.5mn investment in fu3e., an adaptive management reporting software platform for…
Read More
the value of trees in your garden
Home and Living

How much Value does a Tree add to your Home?

For those of us lucky to have a garden(s) or even a large parcel of land with our property then what it contains can have a big effect on the overall value. Outside of what we can build, mature plants, especially trees, can offer a big persuasion with potential buyers and increase value of real…
Read More