Offering your website visitors a free, instant valuation with LettingLead
Over the last 5 years, the quality of Estate agent websites has significantly improved. The amount of blogs being published has risen as well as the number of agents using Facebook ads.
These 3 methods are great for getting more traffic to your website but as you’ve probably noticed, these alone don’t get you more landlords and instructions.
The problem is that someone who’s reached your website from an ad will likely be put off by all the information on your website. They may read your “About us” section or maybe look at your properties listed. But what then?
Well if there isn’t a clear call to action, then unfortunately they will get distracted and move onto something else. That means you’ve missed the opportunity to get a landlord or to win an instruction.
So how do you go from anonymous website visitor to a real human lead? Giving away free tools like buyers and landlord guides can be a good start but an extremely effective method is a free valuation. Most people have a “valuation form” on their website and will occasionally get a request but how do you sweeten the deal even more?
Instant gratification
LettingLead lets you offer your website visitors a free, instant valuation in exchange for their contact details. Now that you have their details, you can personally contact and bring them onboard. Instead of booking a valuation, which can take hours or even days to complete, LettingLead gives your website visitors a valuation for both sales and lettings straight away.
Why LettingLead?
Unlike other valuation tools, LettingLead gives you unlimited landing pages and styles to experiment with. This means you can tailor your valuation forms to every audience you have.
For example, when advertising your valuation over Facebook, a great way to attract attention to your ad is to use large attractive images like a puppy or a baby. Gifs and videos are also very effective at getting clicks on your posts.
So if these types of posts work on Facebook, then you’ll also want a landing page that matches your post in order for your clicks to convert into people entering their details.
Another landing page for your website is also a popular technique, as again, you want the page to match your website. LettingLead will design a free custom layout so that people who have visited your website and clicked “Get your free instant valuation” recognise your branding and trust they are still dealing with your company.
View the conversion rates for your landing pages, which becomes very useful when testing different styles and wording. The LettingLead team will even help you set up marketing campaigns to track your efforts in Twitter, Facebook, leaflet campaigns and Instagram.
Automate your valuations, get more landlords.
LettingLead costs £29.99/Month with 0 set up fees and no contracts!
To learn more, go to LettingLead.com or email hello@lettinglead.com
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