Online portal news

April 10, 2015

We are never short on news when it comes to claims and counter claims on numbers re the three “most in the news”  online portals, Rightmove, Zoopla and Onthemarket, it can be said OTM have not as yet really proved themselves long term in the sector as they only just launched at the beggining of the year, they were launched in a bid  to challenge  both Rightmove and Zoopla to be the main portal of choice when searching for a property at the same time maintaining a reasnable cost structure for agents.

Only this week  Zoopla came out and said that numbers of agents who left  to trial OnTheMarket have now returned, also saying that the launch of OTM in January had barely affected its own audience. Zoopla claim that according to their own  data and that of hitwise, traffic to their own site has been on average (from the end of January) more than 25 times greater than OTM’s.

Onthemarket were quick to dismiss these claims and were happy to thow out figures in retaliation, they made a point of stating that their own portal traffic grew in March with more than 1.5m unique visitors, they also anticipate continued strong growth in consumer usage.

Rightmove appear quietly confident and have been given a boost by investors in the stockmarket as their share price continues to improve, albeit they are at present operating a buy back program, nevertheless a strong share price is certainly a vote of confidence. Zoopla is also seeing its share price rise but for how long as shorts have now been placed on the stock by four different fund managers, this is usually done when there is expectation that the share price will drop. The stock market is not  a perfect science and investors can get it wrong, share price does not always reflect the performance of a company, so we will sit and wait and see how each of them perform going forwards..

 

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Economic uncertainty tops agents’ worries in 2026

“Make-or-break” 2026 looms for estate agents as costs, red tape and reform pile pressure on sector Agents warn of ‘survival year’ ahead as new Alto Agency Trends Report reveals deep fears over rising costs and regulation UK estate and letting agents are heading into 2026 fearing a make-or-break year, as soaring costs, economic uncertainty and…
Read More →
Estate Agent Talk

Strategies to Boost Estate Agent Networking

In the competitive world of UK property sales, mastering estate agent networking can transform your business trajectory. For instance, agents who prioritize targeted connections often see a surge in referrals and listings. This article explores 7 proven strategies drawn from industry insights, helping you build lasting professional relationships without relying on outdated tactics.​ Introduction to Estate Agent Networking Estate…
Read More →
Letting Agent Talk

Why now is actually a great time to be a landlord

By Allison Thompson, National Lettings Managing Director, Leaders.  For the past few years, there has been a succession of reports in the media about landlords selling up and quitting the industry. And it’s true that as legislation has been tightened and renters’ rights have been prioritised, it now takes more time, effort and knowledge to…
Read More →
Breaking News

Modest house price growth may offset easing mortgage costs for home buyers this year

Analysis of new data* from Moneyfactscompare.co.uk illustrates how easing mortgage rates may allow for a modest growth in house prices in 2026 without improving or worsening current affordability pressures on first-time buyers and homemovers. *Consumers comparing mortgage deals on moneyfactscompare.co.uk in 2025 and Moneyfacts Average Mortgage Rates. First-time buyers Typical first-time buyers borrowed around £236,000 in…
Read More →
Breaking News

More than 428 homes repossessed every month

New analysis from Springbok Properties reveals that based on historic trends an estimated 428 homes could be repossessed each month in 2026, a fact which threatens to create stress and concern for any families starting the new year off under financial pressure. Springbok Properties’ has analysed property repossession data from the UK House Price Index*…
Read More →
Rightmove logo
Breaking News

Busiest ever Boxing Day on Rightmove as home-hunters prepare for 2026 move

Rightmove has recorded the busiest ever Boxing Day for visits to its platform: Visits to Rightmove on Boxing Day 2025 surpassed the previous record set in 2024 Visits to Rightmove nearly doubled (+93%) from the quietest day of the year, Christmas Day into Boxing Day, a bigger bounce in visits than last year Bounce in…
Read More →