Online portal news

April 10, 2015

We are never short on news when it comes to claims and counter claims on numbers re the three “most in the news”  online portals, Rightmove, Zoopla and Onthemarket, it can be said OTM have not as yet really proved themselves long term in the sector as they only just launched at the beggining of the year, they were launched in a bid  to challenge  both Rightmove and Zoopla to be the main portal of choice when searching for a property at the same time maintaining a reasnable cost structure for agents.

Only this week  Zoopla came out and said that numbers of agents who left  to trial OnTheMarket have now returned, also saying that the launch of OTM in January had barely affected its own audience. Zoopla claim that according to their own  data and that of hitwise, traffic to their own site has been on average (from the end of January) more than 25 times greater than OTM’s.

Onthemarket were quick to dismiss these claims and were happy to thow out figures in retaliation, they made a point of stating that their own portal traffic grew in March with more than 1.5m unique visitors, they also anticipate continued strong growth in consumer usage.

Rightmove appear quietly confident and have been given a boost by investors in the stockmarket as their share price continues to improve, albeit they are at present operating a buy back program, nevertheless a strong share price is certainly a vote of confidence. Zoopla is also seeing its share price rise but for how long as shorts have now been placed on the stock by four different fund managers, this is usually done when there is expectation that the share price will drop. The stock market is not  a perfect science and investors can get it wrong, share price does not always reflect the performance of a company, so we will sit and wait and see how each of them perform going forwards..

 

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Home and Living

Signs of Outdated Wiring in Older Tulsa-Area Homes

Tulsa has a lot of beautiful older homes. Brookside bungalows, Maple Ridge tudors, the postwar neighborhoods that fill out Midtown and East Tulsa. They were built well, but most were built before central air, before microwaves, before two-car households with two laptops and a dozen phone chargers. The electrical systems inside them were designed for…
Read More →
LIVING BY THE SEASIDE 2022
Breaking News

Britain’s seaside price hotspots revealed

New analysis from the UK’s largest property platform Rightmove reveals Britain’s seaside hotspots where prices are rising the fastest Bootle in Merseyside leads the way, with average asking prices up 11% year-on-year, followed by Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) Other coastal locations including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%) are also seeing strong price growth Average asking prices are currently 0.3% lower in Great Britain compared to last year, with some seaside hotspots outpacing the…
Read More →
Estate Agent Talk

Hertfordshire emerges as strongest performing London commuter county

New research from UK Property Development reveals that while London property prices fell by more than -3% in the past year, prices in some of the capital’s surrounding counties have enjoyed positive growth, none more so than the premium commuter county of Hertfordshire.   In the past year, London’s average house price has fallen by…
Read More →
Estate Agent Talk

Second homes losing appeal among the rich

New Survey Reveals Ongoing Maintenance Is the Biggest Barrier to Second Home Ownership   62% say upkeep and hassle would stop them from buying a second home, even if money were no object   A new survey conducted by luxury co-ownership platform Equity Residences has revealed that the practical realities of owning a second home…
Read More →
Letting Agent Talk

How to build a property portfolio with buy-to-let mortgages

One of the reasons property is such a popular asset choice for investors is that you don’t need to invest all the money yourself; you can leverage funds from the bank. Here’s a very simplistic example of how borrowing via a buy-to-let (BTL) mortgage allows you to multiply your returns versus owning a property all-cash:…
Read More →
Home and Living

2026’s Fastest-Growing Bathroom Trend Is the Wet Room

“Wet rooms have become one of the standout bathroom upgrades of 2026, moving from luxury extra to everyday renovation choice as more homeowners prioritise space, style and easy cleaning. The momentum is only building as spa‑style bathrooms stay in demand.” “Wet rooms used to be a niche request,” says Ant Langston, Marketing Manager at Heat…
Read More →