Online portal news

April 10, 2015

We are never short on news when it comes to claims and counter claims on numbers re the three “most in the news”  online portals, Rightmove, Zoopla and Onthemarket, it can be said OTM have not as yet really proved themselves long term in the sector as they only just launched at the beggining of the year, they were launched in a bid  to challenge  both Rightmove and Zoopla to be the main portal of choice when searching for a property at the same time maintaining a reasnable cost structure for agents.

Only this week  Zoopla came out and said that numbers of agents who left  to trial OnTheMarket have now returned, also saying that the launch of OTM in January had barely affected its own audience. Zoopla claim that according to their own  data and that of hitwise, traffic to their own site has been on average (from the end of January) more than 25 times greater than OTM’s.

Onthemarket were quick to dismiss these claims and were happy to thow out figures in retaliation, they made a point of stating that their own portal traffic grew in March with more than 1.5m unique visitors, they also anticipate continued strong growth in consumer usage.

Rightmove appear quietly confident and have been given a boost by investors in the stockmarket as their share price continues to improve, albeit they are at present operating a buy back program, nevertheless a strong share price is certainly a vote of confidence. Zoopla is also seeing its share price rise but for how long as shorts have now been placed on the stock by four different fund managers, this is usually done when there is expectation that the share price will drop. The stock market is not  a perfect science and investors can get it wrong, share price does not always reflect the performance of a company, so we will sit and wait and see how each of them perform going forwards..

 

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Rightmove logo
Breaking News

Leasing demand rises across all sectors

Leasing demand rises across all sectors as investment enquiries remain subdued Leasing enquiries rose across all four main commercial property sectors in the third quarter of 2026, while investment enquiries fell in three, according to Rightmove’s latest Commercial Insights Tracker. The figures point to improving occupier interest alongside a more cautious investment market. Industrial property…
Read More →
Breaking News

Don’t Put The Property Market On Pause

What Estate Agents actually want from the Budget Estate Agents are looking to the looming Budget for something that has been in short supply across the property market in recent years – certainty. That was one of the clearest messages to come out of iamproperty’s recent roundtable attended by agents from across the UK. The…
Read More →
Breaking News

Before You Sign: 10 Things Home Movers Wish They Knew

Almost three quarters of home movers wish they knew more before making or accepting an offer as property professionals call for reform Almost three quarters (73%) of people who have recently bought or sold a home wish they had known more about the property or its location before making or accepting an offer, according to…
Read More →
Breaking News

Property expert warns homeowners to lock in amid mortgage rates uncertainty

With mortgage rates fluctuating and threatening to rise, homeowners hoping for cheaper borrowing in 2027 are being warned against delaying their mortgage plans if they’re anticipating lower rates According to Moneyfacts, the average five-year fixed mortgage rate has now reached 6% in October, the highest level in around three years, while the average two-year fixed…
Read More →
mycelium growth
Breaking News

Damp and mould online searches rise by 34%

The latest research from Inventory Base shows that search interest in damp and mould has increased by 34.2% in the latest two-month comparison, while searches for damp have risen by 29.1% and mould by 16.8%. The analysis of Google search interest trends* found that searches for “damp and mould” rose from an average search interest…
Read More →
Rightmove logo
Breaking News

Nearly two-thirds of movers want homes that generate their own energy

Neary two-thirds of movers (63%) want their home to generate most or all of its own energy More than half, 53%, say recent energy-price rises have increased their interest in solar panels and home battery storage Just 8% would prefer to remain fully reliant on the grid Since 2022, mentions of heat pumps in newly…
Read More →