Online portal news

April 10, 2015

We are never short on news when it comes to claims and counter claims on numbers re the three “most in the news”  online portals, Rightmove, Zoopla and Onthemarket, it can be said OTM have not as yet really proved themselves long term in the sector as they only just launched at the beggining of the year, they were launched in a bid  to challenge  both Rightmove and Zoopla to be the main portal of choice when searching for a property at the same time maintaining a reasnable cost structure for agents.

Only this week  Zoopla came out and said that numbers of agents who left  to trial OnTheMarket have now returned, also saying that the launch of OTM in January had barely affected its own audience. Zoopla claim that according to their own  data and that of hitwise, traffic to their own site has been on average (from the end of January) more than 25 times greater than OTM’s.

Onthemarket were quick to dismiss these claims and were happy to thow out figures in retaliation, they made a point of stating that their own portal traffic grew in March with more than 1.5m unique visitors, they also anticipate continued strong growth in consumer usage.

Rightmove appear quietly confident and have been given a boost by investors in the stockmarket as their share price continues to improve, albeit they are at present operating a buy back program, nevertheless a strong share price is certainly a vote of confidence. Zoopla is also seeing its share price rise but for how long as shorts have now been placed on the stock by four different fund managers, this is usually done when there is expectation that the share price will drop. The stock market is not  a perfect science and investors can get it wrong, share price does not always reflect the performance of a company, so we will sit and wait and see how each of them perform going forwards..

 

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Residential projects remain under pressure

Infrastructure keeps UK construction moving through a sluggish spell Residential and non-residential projects remain under pressure, while infrastructure and utilities work give the industry a much-needed lift The value of underlying work starting on-site during the latest three months declined 2% and stood 18% below last year’s levels. Residential construction starts fell 8% against the…
Read More →
Breaking News

Homebuyers hold tight ahead of Autumn Budget

but should they wait to make their move?   The latest research from Yopa has revealed that mortgage market activity has reversed in recent months, with approvals falling at an average monthly rate of 3.9% over the last four months, having previously increased by an average of 1.5% per month over the previous four months, suggesting…
Read More →
Breaking News

House price growth accelerates in Q2

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market continued to build momentum during the second quarter of 2026, with UK house prices increasing by 1.1%, while London recorded a second consecutive quarter of positive growth.   The Benham and Reeves Market Index Review…
Read More →
Breaking News

House prices hold steady despite impact of higher interest rates

House prices were unchanged in September (0.0%), following a -0.3% fall in August The average property price is now £298,441, compared to £298,395 in August Prices were also unchanged annually (0.0%) compared with September last year Northern Ireland continues to lead UK annual growth, at +7.4% Latest first-time buyer prices reveal what a 2.5% deposit…
Read More →
Breaking News

Breaking Property News 5/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Architect-founded KnowYourNest brings property scores into the home search, with a free 1–10 score and full KnowYourNest reports from £9.95 By Author Andrew Stanton CEO Proptech-PR NestLink today launches free NestScore checks and KnowYourNest property intelligence reports for buyers and homeowners across England and Wales.…
Read More →
Breaking News

Gap between house prices and earnings narrows

Gap between house prices and earnings narrows – but higher borrowing costs limit affordability gains UK’s house price to income ratio falls from 7.6 to 7.3, an 11-year low, as earnings continue to outpace house price growth For first-time buyers, homes now cost less than six times earnings, falling from 6.1 to 5.9 However, monthly…
Read More →