Online portal news

April 10, 2015

We are never short on news when it comes to claims and counter claims on numbers re the three “most in the news”  online portals, Rightmove, Zoopla and Onthemarket, it can be said OTM have not as yet really proved themselves long term in the sector as they only just launched at the beggining of the year, they were launched in a bid  to challenge  both Rightmove and Zoopla to be the main portal of choice when searching for a property at the same time maintaining a reasnable cost structure for agents.

Only this week  Zoopla came out and said that numbers of agents who left  to trial OnTheMarket have now returned, also saying that the launch of OTM in January had barely affected its own audience. Zoopla claim that according to their own  data and that of hitwise, traffic to their own site has been on average (from the end of January) more than 25 times greater than OTM’s.

Onthemarket were quick to dismiss these claims and were happy to thow out figures in retaliation, they made a point of stating that their own portal traffic grew in March with more than 1.5m unique visitors, they also anticipate continued strong growth in consumer usage.

Rightmove appear quietly confident and have been given a boost by investors in the stockmarket as their share price continues to improve, albeit they are at present operating a buy back program, nevertheless a strong share price is certainly a vote of confidence. Zoopla is also seeing its share price rise but for how long as shorts have now been placed on the stock by four different fund managers, this is usually done when there is expectation that the share price will drop. The stock market is not  a perfect science and investors can get it wrong, share price does not always reflect the performance of a company, so we will sit and wait and see how each of them perform going forwards..

 

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Breaking Property News 18/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Labour’s flagship social housing provider Vistry flounders   For the past 18 months, Labour’s housing strategy has been built around one central promise: accelerate delivery, unlock planning, and hit ambitious housebuilding targets through large-scale partnerships between government, housing associations and major developers. But the…
Read More →
Breaking News

UK’s most affordable locations for first-time buyers

New Lloyds research reveals the most affordable places in the UK for first time -buyers • East Ayrshire tops the list, with average first -time buyer prices below £150,000 • Blackpool, Merthyr Tydfil and Mid and East Antrim also rank among the most affordable • Average first -time buyer age is 32 – but falls…
Read More →
Breaking News

House prices trending into negative territory for just second time in a decade

The latest research by Yopa has revealed that average monthly house price growth across Britain has slipped into negative territory in 2026, marking only the second time this has happened over the last decade. Yopa analysed the average monthly rate of house price growth across Britain, England, Wales and Scotland between 2016 and 2026 so…
Read More →
Breaking News

Homesellers face months of delays

The latest market analysis from House Buyer Bureau has revealed that home sellers in some parts of the country are facing Local Authority search waiting times of more than 90 days, with growing legal bottlenecks increasingly putting transactions at risk before they reach the finish line.   House Buyer Bureau analysed the latest Local Authority…
Read More →
Breaking News

Breaking Property News 14/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The art of getting noticed as a recruiter in a world noisy with AI Why personal branding, humour and sharp messaging cuts through all – meet Daniel Fisher MREC Cert RP As a two times editor, journalist, author, analyst and consultant I get to…
Read More →
can you drink tap water
Letting Agent Talk

What tenants really want from a HMO in 2026

By Allison Thompson, Chief Lettings Officer, Leaders part of LRG   Houses in Multiple Occupation (HMOs), also referred to as multi-lets or room rentals, have come a long way in the past couple of decades. Once thought of as very much at the bottom of the accommodation pile, with a reputation for being sub-standard, many…
Read More →