Online portal news

April 10, 2015

We are never short on news when it comes to claims and counter claims on numbers re the three “most in the news”  online portals, Rightmove, Zoopla and Onthemarket, it can be said OTM have not as yet really proved themselves long term in the sector as they only just launched at the beggining of the year, they were launched in a bid  to challenge  both Rightmove and Zoopla to be the main portal of choice when searching for a property at the same time maintaining a reasnable cost structure for agents.

Only this week  Zoopla came out and said that numbers of agents who left  to trial OnTheMarket have now returned, also saying that the launch of OTM in January had barely affected its own audience. Zoopla claim that according to their own  data and that of hitwise, traffic to their own site has been on average (from the end of January) more than 25 times greater than OTM’s.

Onthemarket were quick to dismiss these claims and were happy to thow out figures in retaliation, they made a point of stating that their own portal traffic grew in March with more than 1.5m unique visitors, they also anticipate continued strong growth in consumer usage.

Rightmove appear quietly confident and have been given a boost by investors in the stockmarket as their share price continues to improve, albeit they are at present operating a buy back program, nevertheless a strong share price is certainly a vote of confidence. Zoopla is also seeing its share price rise but for how long as shorts have now been placed on the stock by four different fund managers, this is usually done when there is expectation that the share price will drop. The stock market is not  a perfect science and investors can get it wrong, share price does not always reflect the performance of a company, so we will sit and wait and see how each of them perform going forwards..

 

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Breaking Property News 30/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   8% of commercial real estate investors and owners have started AI pilots – the reasons why most fail Only 5% of CRE operators achieve most of their AI program goals According to JLL’s 2025 Global Real Estate Technology Survey of more than 1,500 senior…
Read More →
Rightmove logo
Breaking News

What the average asking price buys across Great Britain

New analysis from the UK’s largest property platform Rightmove reveals what buyers can get for the current average asking price of a home, at approximately £378,000 The analysis shows that in some areas, buyers can find five-bedroom homes for around the national average asking price, whereas in other areas it is only a flat or studio that buyers can afford There are clear…
Read More →
Breaking News

3 in 5 homes listed for sale since January are still on the market

Higher mortgage rates and political uncertainty hits housing sales with three in five homes since January still searching for a buyer   Three in five homes listed for sale since January are still on the market – with sales agreed over the last 4 weeks -7% lower than last year Buyer demand has also fallen…
Read More →
Breaking News

Mortgage approvals down 11% in May

The latest mortgage approval data from the Bank of England show that: –   Mortgage approvals on house purchases for May sat at 56,205 down (-14.9%) from 66,034 seen in April. Approvals are down (-10.8%) when compared to the 62,980 seen in May 2025. This annual decline was expected due to wider political and economic uncertainty;…
Read More →
Breaking News

Money and Credit – May 2026

Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals decreased to £2.9 billion in May, from £4.4 billion…
Read More →
Breaking News

More than 5,300 land listings currently available in Britain

The latest research from LandSale, the property portal dedicated to land and rural property, has revealed that there are an estimated 5,373 land listings currently available across Great Britain, with almost a quarter, 24.9%, listed in the past 30 days. The analysis examined all land-only listings currently being marketed across Great Britain. LandSale assessed the…
Read More →