Online portal news

April 10, 2015

We are never short on news when it comes to claims and counter claims on numbers re the three “most in the news”  online portals, Rightmove, Zoopla and Onthemarket, it can be said OTM have not as yet really proved themselves long term in the sector as they only just launched at the beggining of the year, they were launched in a bid  to challenge  both Rightmove and Zoopla to be the main portal of choice when searching for a property at the same time maintaining a reasnable cost structure for agents.

Only this week  Zoopla came out and said that numbers of agents who left  to trial OnTheMarket have now returned, also saying that the launch of OTM in January had barely affected its own audience. Zoopla claim that according to their own  data and that of hitwise, traffic to their own site has been on average (from the end of January) more than 25 times greater than OTM’s.

Onthemarket were quick to dismiss these claims and were happy to thow out figures in retaliation, they made a point of stating that their own portal traffic grew in March with more than 1.5m unique visitors, they also anticipate continued strong growth in consumer usage.

Rightmove appear quietly confident and have been given a boost by investors in the stockmarket as their share price continues to improve, albeit they are at present operating a buy back program, nevertheless a strong share price is certainly a vote of confidence. Zoopla is also seeing its share price rise but for how long as shorts have now been placed on the stock by four different fund managers, this is usually done when there is expectation that the share price will drop. The stock market is not  a perfect science and investors can get it wrong, share price does not always reflect the performance of a company, so we will sit and wait and see how each of them perform going forwards..

 

 

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Nationwide extends six times lending to home movers and remortgage

Nationwide enhances support for people looking to move up the property ladder or get a new mortgage deal Five-fold increase in Nationwide loans to first-time buyers at or above 5.5x income in 2025, compared to 2024 Increased first-time buyer support follows regulatory changes to improve affordability Nationwide is today announcing a major boost to the…
Read More →
Breaking News

Breaking Property News – 21/1/2026

Daily bite-sized proptech and property news in partnership with Proptech-X.   Jon Cooke steps down as Non-Executive Director at GPEA Jon Cooke will continue to focus on innovation within the property sector Jon Cooke has stepped down from his role as Non-Executive Director at GPEA, the business that owned Fine & Country and The Guild…
Read More →
Breaking News

UK Finance Buy-to-Let Mortgage Market Update

UK Finance today releases its buy-to-let (BTL) mortgage market update for Q3 2025, looking at trends in lending to borrowers accessing the market. In Q3 2025 there were 59,467 new buy-to-let loans advanced in the UK, worth £10.9 billion. This was up quite significantly compared with the same quarter in the previous year, 22.7 per…
Read More →
Breaking News

ONS Private Rent and House Prices Index

Average UK monthly private rents increased by 4.0%, to £1,368, in the 12 months to December 2025 (provisional estimate); this annual growth rate is down from 4.4% in the 12 months to November 2025. Average rents increased to £1,424 (3.9%) in England, £822 (5.7%) in Wales, and £1,018 (2.8%) in Scotland, in the 12 months…
Read More →
Breaking News

UK House Price Index November 2025

The latest index shows that: The average monthly rate of house price growth in November was +0.3%. Average UK house price annual inflation was 2.5% in the 12 months to November 2025, up from the revised estimate of 1.9% in the 12 months to October 2025. As a result, the average UK house price currently…
Read More →
Breaking News

Industry Comment on UK inflation rising to 3.4%

UK inflation rises for the first time in 5 months. Industry reactions on UK inflation rising to 3.4% Nathan Emerson, CEO of Propertymark: “To witness inflation creep back upwards again will no doubt be disappointing for many consumers who will have been hoping to see a drop as we move further into the first quarter…
Read More →