OnTheMarket is back on TV screens and the airwaves in September
The OnTheMarket TV advert will be back on screens from Monday 2 September with a refreshed version, giving more on-screen stand-out to the portal’s “New & exclusive” proposition.
This campaign will reach 29.5 million adults across the UK who will have the opportunity to see it an average of 4.1 times.
The 30 second and 10 second adverts will run nationally with high-rating programmes on ITV, Channel 4 and a wide selection of hard-working digital channels, including many on Sky. It will also run on the catch-up services of the ITV Hub, All4 and Sky, as well as appearing on the Videology and Finecast networks.
On ITV, OnTheMarket has secured spots within the brand new TV drama series ‘Sanditon’, the gripping thriller ‘Deep Water’, and also the new drama ‘A Confession’ starring Martin Freeman. The commercial will also run within ‘Grand Designs’ on Channel 4.
From mid-September OnTheMarket is back on the radio with a national campaign. This burst will deliver almost 500 spots reaching over 25 million adults who will have the opportunity to hear it an average of 3.7 times.
The portal will be accessing the biggest commercial radio stations across the UK with presence in Heart FM, LBC, Virgin, talkSPORT, Radio X, Kiss FM, and Absolute Radio, as well as many local regional stations. This includes, among others, Metro Radio and Viking Radio in the North of England, and Clyde 1 and Tay FM in Scotland.
This breadth of stations means OnTheMarket will be blanketing the commercial radio landscape. This will be amplified through the traffic and travel updates that are broadcast over 200 commercial radio stations.
Helen Whiteley, Commercial Director at OnTheMarket, said: “Our marketing mix is working and it is generating value for our estate and letting agent shareholders and customers. This latest multi-channel activity is designed to build further the levels of awareness of our brand and of our ‘New & exclusive’ proposition among serious property-seekers who are looking for a new home.”
OnTheMarket will continue its heavy-weight investment in its highly efficient Paid Search (PPC) campaign on Google and Bing, as well as cost per click and cost per lead deals across selected property aggregator sites.
An OnTheMarket app download campaign on Facebook is starting next week.
Across London, 6 sheet outdoor posters are currently running on roadsides, once more promoting OnTheMarket’s “New & exclusive” proposition.