OnTheMarket’s latest milestone achievement of 8,500 offices
OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, has announced that as of 25 May it has signed listing agreements with UK estate and letting agents with more than 8,500 offices. This increase of over 3,000 branches since Admission on 9 February represents growth of more than 54% in less than 4 months. The Company believes that it has listing agreements with approximately 45% of UK residential estate and lettings agency branches.
OnTheMarket also announced, that in May it has been running its heaviest weight of national TV advertising since the launch period of OnTheMarket.com, as well as its first outdoor poster campaign across London, which has been rolled out over 1,500 sites. A key theme of these advertising campaigns is the “New & exclusive” properties, whereby many agents choose to list their new instructions at OnTheMarket.com in advance of listing on other portals, giving OnTheMarket a competitive advantage by appealing to active property seekers, who are the Group’s key consumer focus, and in turn providing listing agents with high quality leads.
Ian Springett, Chief Executive Officer of OnTheMarket, said: “We are extremely pleased to be continuing to exceed our own expectations of the overall number of agents signing up, and to have achieved this latest milestone of 8,500 offices just two weeks after reaching 8,000 offices. In sustaining this pace of expansion, we are very strongly encouraged by the growing agent support and feedback to our proposition. We remain committed to creating an agent-backed, full scale challenger portal that injects some much-needed competition into the property portals landscape by disrupting what has for too long been effectively a cosy duopoly.”
Read the announcement 29th May 2018 in full click here.
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