People buy from people, so how can your estate agency engage online?

“Traditional shops have shop assistants, yet many online retailers leave their customers without any help.” Yomdel.com

The biggest part of marketing success is getting people to see your brand, have them visit your website, follow you on social media, subscribe, email, call and then finally convert them in to a new client. So, if most of the money spent on marketing goes on your brand awareness, just how much care and attention are you putting towards making sure that when they find you online that you engage with them and hold them? People only spend a few seconds initially viewing your website before they decide if what you offer is for their needs or not (the number of seconds they stay on your website has increased in fact over the last couple of years as search results become more and more targeted to browser needs).

You have to remember that people are not just online for visiting websites today, as it was just a few years back (well OK, maybe there were the likes of AOL chat rooms), whereas today online means internet, websites, social media, apps and much more. Social media is certainly pulling more traffic and time away that was spent on websites so it is becoming more and more important that if someone visits your website that you take full advantage and ‘grab their attention’.

This is where operator-backed live chat services so that your business can chat with online visitors in real time can mean that traffic hitting your website are suddenly all fully captured and not simply lost that can lead to results which can be spectacular and offer you a far better ROI on your online marketing spend.

Live chat simply means that when a new browser hits your website, within a few seconds a pop up live chat box appears with a bespoke message such as ‘We appreciate you visiting our website, have you a question you need answering quickly?‘ which will either entice an immediate question or even if it scares someone away initially and they leave your website not having fulfilled their initial quest, they are likely to revisit knowing you have a live chat to quickly answer their needs.

If companies are spending thousands of pounds on building websites, does it not makes sense to spend that little bit more to make sure you are converting a higher percentage of the traffic they gain?

Andy Soloman

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