Property Price Reductions on Rightmove and Zoopla

Many will rejoice in the fact that more and more listings are appearing on major property portals at a reduced price. We may be long off the days where property will start to flood the market and auction houses, but for many who sit in rented property waiting for property prices to hit sensible valuation levels they will be encouraged to take a peek at what’s on the market.

On the official land registry website the following statement is shared:

As of August 2018 the average house price in the UK is £232,797, and the index stands at 122.1. Property prices have risen by 0.2% compared to the previous month, and risen by 3.2% compared to the previous year.

An article on Zoopla released October 2018 states:

More than a third of British properties have been slashed in price – by an average of £26,131, or 8.5%

So I decided to have a wonder over to our biggest two property portals, Rightmove and Zoopla, to see what the state of property prices is looking like for my local town of Colchester in Essex. How good were each platform and showing me those listings which have had the biggest price reductions so I can get a feel of the mood locally. I carried out a search for ‘Colchester‘ and ‘this area only‘:

Zoopla – 831 listings of which 355 have price reductions

Rightmove 1265 listings of which the keyword ‘Reduced’ is stated shows 78*

Zoopla to me have a better search system whereas a dedicated field for Reduced property is provided for consumers so you can indeed search on property that have reductions and then in biggest to lowest falls results. For my search in Colchester that was a whooping 23.5% to 0.8% off original prices.

When it comes to house prices, Zoopla seems to have a greater depth of information for the here and now of us searching for price reductions, you can also check local average asking prices and estimated sold within your town which is then broken down in to streets averages.

Rightmove offer sold prices on your search via house price data of land registry, a postcode search is required of which data displayed enables you to see results of previous years so to compare then and now.

Rightmove have no set way to search for reduced priced property other than keyword search which for me fails as listings with ‘Reduced’ in their title and within the listing do not appear within the search results.

The only remedy for there not being a reduced price section for me is to search by newly listed which will bring up not only the ‘added today’ listings, but also the ‘reduced today’ stock.

* The problem with my search for Reduced‘ priced property on Rightmove is that their search system does not seem to react to all keywords within the listings, ie properties will be clearly marked ‘Reduced on a said date‘ though the Rightmove search will not showcase these and sometimes the keyword of ‘Reduced’ does not appear in the some of the results for the keyword the search produces. A little bit unreliable and the best way, so I find, to search for price reduction on Rightmove is manually of which there is most certainly more that the 78 the Rightmove search thinks there is.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Federation of Master Builders Hosts Reform Deputy Leader on Build Up from the Basement Podcast

The Federation of Master Builders’ (FMB) Build Up from the Basement podcast has hosted Richard Tice MP, Deputy Leader of Reform UK to discuss Reform UK’s plans for the construction sector, if it was to get into power. Mr Tice outlined his vision for helping the industry while tackling the £14.3 billion lost to rogue…
Read More
Estate Agent Talk

Enhancing Project Presentation with 3D Rendering Services

Imagine pitching a luxury hotel to investors using only blueprints and mood boards. They nod politely, squint at technical drawings, and promise to “think about it.” Now picture showing them a photorealistic walkthrough where sunlight streams through the lobby’s glass atrium, shadows dance across Italian marble floors, and they can virtually stand on the rooftop…
Read More
Breaking News

House prices fall for the first time in 18 months across southern England

House prices fall for the first time in 18 months across southern England, but threat of new property tax removed from 210,000 homes   House prices in London and the South recorded their first fall in 18 months, driven by budget uncertainty and more homes for sale, boosting choice for home buyers. UK-wide buyer demand…
Read More
Love or Hate Rightmove
Breaking News

Rightmove trialling new Renovation Cost Estimator

Rightmove, the UK’s largest property platform, is trialling a new renovation tool with home-movers, designed to help buyers understand the potential renovation costs of a property. The new ‘Renovation Cost Estimator’ tool encourages home-movers to spend more time considering the renovation potential of homes listed on Rightmove. It aims to provide agents with more high-intent…
Read More
Breaking News

Strong rental supply continues amid seasonal slowdown in demand

Rental supply remained resilient in October, continuing the strong trend seen throughout 2025. Overall, year-to-date figures show new listings up 10% compared with last year, highlighting a sustained improvement in market supply. Average rents edged down by 3% in October 2025 compared with September 2025, settling at £575 per week. This slight dip aligns with…
Read More
Home and Living

Why Choose Wooden Blinds for Your Home?

When it comes to selecting the right window treatments for your home, wooden blinds have long been a popular choice for many homeowners. They not only offer a classic and timeless aesthetic but also provide practical benefits such as durability, versatility, and eco-friendliness. If you’re looking for window coverings that combine style with functionality, wooden…
Read More