Property Price Reductions on Rightmove and Zoopla

Many will rejoice in the fact that more and more listings are appearing on major property portals at a reduced price. We may be long off the days where property will start to flood the market and auction houses, but for many who sit in rented property waiting for property prices to hit sensible valuation levels they will be encouraged to take a peek at what’s on the market.

On the official land registry website the following statement is shared:

As of August 2018 the average house price in the UK is £232,797, and the index stands at 122.1. Property prices have risen by 0.2% compared to the previous month, and risen by 3.2% compared to the previous year.

An article on Zoopla released October 2018 states:

More than a third of British properties have been slashed in price – by an average of £26,131, or 8.5%

So I decided to have a wonder over to our biggest two property portals, Rightmove and Zoopla, to see what the state of property prices is looking like for my local town of Colchester in Essex. How good were each platform and showing me those listings which have had the biggest price reductions so I can get a feel of the mood locally. I carried out a search for ‘Colchester‘ and ‘this area only‘:

Zoopla – 831 listings of which 355 have price reductions

Rightmove 1265 listings of which the keyword ‘Reduced’ is stated shows 78*

Zoopla to me have a better search system whereas a dedicated field for Reduced property is provided for consumers so you can indeed search on property that have reductions and then in biggest to lowest falls results. For my search in Colchester that was a whooping 23.5% to 0.8% off original prices.

When it comes to house prices, Zoopla seems to have a greater depth of information for the here and now of us searching for price reductions, you can also check local average asking prices and estimated sold within your town which is then broken down in to streets averages.

Rightmove offer sold prices on your search via house price data of land registry, a postcode search is required of which data displayed enables you to see results of previous years so to compare then and now.

Rightmove have no set way to search for reduced priced property other than keyword search which for me fails as listings with ‘Reduced’ in their title and within the listing do not appear within the search results.

The only remedy for there not being a reduced price section for me is to search by newly listed which will bring up not only the ‘added today’ listings, but also the ‘reduced today’ stock.

* The problem with my search for Reduced‘ priced property on Rightmove is that their search system does not seem to react to all keywords within the listings, ie properties will be clearly marked ‘Reduced on a said date‘ though the Rightmove search will not showcase these and sometimes the keyword of ‘Reduced’ does not appear in the some of the results for the keyword the search produces. A little bit unreliable and the best way, so I find, to search for price reduction on Rightmove is manually of which there is most certainly more that the 78 the Rightmove search thinks there is.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove to host live Q&A webinar on the Renters’ Rights Act

Rightmove is hosting a live Q&A webinar today to help agents better understand the Renters’ Rights Act and its practical implications as the Act takes effect. The Renters’ Rights Act: Live Q&A webinar will take place on Tuesday 5th May from 10:00am to 11:00am and will be available to watch via the Rightmove Hub. Over…
Read More
Home and Living

War over bin blunders as legal expert reveals what you can actually do

Rows over rubbish are bubbling up, with fed-up homeowners losing patience over neighbours who refuse to bring their bins back in. Now, a legal expert has revealed the simple steps you can take before things spiral into a full-blown neighbourhood feud. Natalie Peacock of Rogers and Norton explained that while it might be tempting to…
Read More
Breaking News

The UK’s best place to be a buy-to-let landlord in 2026 – and it isn’t London

Manchester tops the list with an average property price below the UK average and an annual rental return of 6.4%, beating all 32 London boroughs. Newcastle upon Tyne ranks second and is the only area in the study to deliver an annual return of more than 7%, while Blackpool places third. New research ranks 310…
Read More
Home and Living

Don’t Let Dirty Windows Cost You a Sale

You’ve spent months preparing your home for sale. You’ve decluttered, repainted the hallway, replaced the kitchen handles, and had the carpets professionally cleaned. But have you looked at your windows lately, really looked at them? Dirty windows are one of the most overlooked deal-breakers in property sales. They’re also one of the easiest to fix.…
Read More
Home and Living

Home longevity spas tipped to become the next must-have in prime property

Longevity expert has noticed a huge influx in home spas from investors Country and Townhouse reported that wellness is expected in luxury homes Ralph Montague discusses core shifts he’s seen over the past two years Once, cinema rooms, wine cellars and home gyms were considered luxury home features. Now, the next major trend in prime…
Read More
Breaking News

Nationwide House Price Index for April 2026 – Thoughts from the Industry

House prices increased by 0.4% between March 2026 and April 2026. This was a weaker rate of monthly growth compared to the previous month (0.9%). Annual growth sat at 3% in April 2026, with this annual rate of growth increasing from 2.2% versus March 2026. The average UK house price now stands at £278,889.  …
Read More