Property Price Reductions on Rightmove and Zoopla

Many will rejoice in the fact that more and more listings are appearing on major property portals at a reduced price. We may be long off the days where property will start to flood the market and auction houses, but for many who sit in rented property waiting for property prices to hit sensible valuation levels they will be encouraged to take a peek at what’s on the market.

On the official land registry website the following statement is shared:

As of August 2018 the average house price in the UK is £232,797, and the index stands at 122.1. Property prices have risen by 0.2% compared to the previous month, and risen by 3.2% compared to the previous year.

An article on Zoopla released October 2018 states:

More than a third of British properties have been slashed in price – by an average of £26,131, or 8.5%

So I decided to have a wonder over to our biggest two property portals, Rightmove and Zoopla, to see what the state of property prices is looking like for my local town of Colchester in Essex. How good were each platform and showing me those listings which have had the biggest price reductions so I can get a feel of the mood locally. I carried out a search for ‘Colchester‘ and ‘this area only‘:

Zoopla – 831 listings of which 355 have price reductions

Rightmove 1265 listings of which the keyword ‘Reduced’ is stated shows 78*

Zoopla to me have a better search system whereas a dedicated field for Reduced property is provided for consumers so you can indeed search on property that have reductions and then in biggest to lowest falls results. For my search in Colchester that was a whooping 23.5% to 0.8% off original prices.

When it comes to house prices, Zoopla seems to have a greater depth of information for the here and now of us searching for price reductions, you can also check local average asking prices and estimated sold within your town which is then broken down in to streets averages.

Rightmove offer sold prices on your search via house price data of land registry, a postcode search is required of which data displayed enables you to see results of previous years so to compare then and now.

Rightmove have no set way to search for reduced priced property other than keyword search which for me fails as listings with ‘Reduced’ in their title and within the listing do not appear within the search results.

The only remedy for there not being a reduced price section for me is to search by newly listed which will bring up not only the ‘added today’ listings, but also the ‘reduced today’ stock.

* The problem with my search for Reduced‘ priced property on Rightmove is that their search system does not seem to react to all keywords within the listings, ie properties will be clearly marked ‘Reduced on a said date‘ though the Rightmove search will not showcase these and sometimes the keyword of ‘Reduced’ does not appear in the some of the results for the keyword the search produces. A little bit unreliable and the best way, so I find, to search for price reduction on Rightmove is manually of which there is most certainly more that the 78 the Rightmove search thinks there is.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Breaking Property News 7/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The Hidden Economics of AI Agents: Why Businesses May Spend More Than They Ever Did on SaaS AI agents are rapidly being positioned as the next evolution of enterprise software. The problem is that many companies are still evaluating them through a SaaS lens…
Read More
Estate Agent Talk

£15m property market accounts for 0.04% of all homes

The latest analysis from AgentWise has found that while more than 30,000 homes are currently for sale across Great Britain with an asking price between £1m and £5m, properties priced above £1m account for just 6% of all available housing stock, with the market becoming dramatically smaller and increasingly relationship-led as values rise. With so…
Read More
Home and Living

Beware of the underinsurance risk created by property alterations

Property owners are being warned that while alterations may well improve a building, they can also change its rebuild cost. Where works materially affect a building’s size, layout, specification or services, the amount it is insured for may need to be reviewed, as a matter of urgency, according to experts at RebuildCostASSESSMENT.com “It’s a common…
Read More
Breaking News

One in four prospective sellers pull plans to move

The latest research by GetAgent has revealed that a proportion of home sellers are rethinking their plans in 2026, with almost a quarter (24%) no longer intending to sell in the near future, while a further 27% say they still plan to move but are far less certain than they were at the start of…
Read More
Rightmove logo
Breaking News

Rightmove launches new marketing campaign to help movers see what’s possible

Rightmove, the UK’s largest property platform, is launching a new brand campaign designed to support agents by driving confident, better-informed home-movers to their properties.   Launching on 8th May, the multi-channel campaign targets all home-movers. It aims to inspire confidence to make their move, helping them to better understand what they can afford, using Rightmove’s…
Read More
Breaking News

Rural housing markets in full bloom

Rural housing markets in full bloom with price growth of up to 9.6% Countryside locations outperforming urban areas and the overall national average   As the country basks in spring sunshine, it comes as no surprise that new research from Yopa has revealed rural housing markets are enjoying hotter market conditions than their urban counterparts, with…
Read More