Property Price Reductions on Rightmove and Zoopla

Many will rejoice in the fact that more and more listings are appearing on major property portals at a reduced price. We may be long off the days where property will start to flood the market and auction houses, but for many who sit in rented property waiting for property prices to hit sensible valuation levels they will be encouraged to take a peek at what’s on the market.

On the official land registry website the following statement is shared:

As of August 2018 the average house price in the UK is £232,797, and the index stands at 122.1. Property prices have risen by 0.2% compared to the previous month, and risen by 3.2% compared to the previous year.

An article on Zoopla released October 2018 states:

More than a third of British properties have been slashed in price – by an average of £26,131, or 8.5%

So I decided to have a wonder over to our biggest two property portals, Rightmove and Zoopla, to see what the state of property prices is looking like for my local town of Colchester in Essex. How good were each platform and showing me those listings which have had the biggest price reductions so I can get a feel of the mood locally. I carried out a search for ‘Colchester‘ and ‘this area only‘:

Zoopla – 831 listings of which 355 have price reductions

Rightmove 1265 listings of which the keyword ‘Reduced’ is stated shows 78*

Zoopla to me have a better search system whereas a dedicated field for Reduced property is provided for consumers so you can indeed search on property that have reductions and then in biggest to lowest falls results. For my search in Colchester that was a whooping 23.5% to 0.8% off original prices.

When it comes to house prices, Zoopla seems to have a greater depth of information for the here and now of us searching for price reductions, you can also check local average asking prices and estimated sold within your town which is then broken down in to streets averages.

Rightmove offer sold prices on your search via house price data of land registry, a postcode search is required of which data displayed enables you to see results of previous years so to compare then and now.

Rightmove have no set way to search for reduced priced property other than keyword search which for me fails as listings with ‘Reduced’ in their title and within the listing do not appear within the search results.

The only remedy for there not being a reduced price section for me is to search by newly listed which will bring up not only the ‘added today’ listings, but also the ‘reduced today’ stock.

* The problem with my search for Reduced‘ priced property on Rightmove is that their search system does not seem to react to all keywords within the listings, ie properties will be clearly marked ‘Reduced on a said date‘ though the Rightmove search will not showcase these and sometimes the keyword of ‘Reduced’ does not appear in the some of the results for the keyword the search produces. A little bit unreliable and the best way, so I find, to search for price reduction on Rightmove is manually of which there is most certainly more that the 78 the Rightmove search thinks there is.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Is it worth buying a fixer-upper property?

The latest research from eXp UK reveals that fixer-upper homes can be picked up for an average saving of more than £44,000, but when the cost of renovating the property is accounted for do homebuyers actually stand to make a saving? And what chance do buyers have of finding one on today’s market? Fixer-uppers are…
Read More
Breaking News

Nottingham letting agents are the busiest in Britain

The latest research from Propoly reveals that across Britain’s major cities, there are an average of 13.5 rental listings for each single letting agency branch, with the nation’s busiest agents found in Nottingham where this figure climbs to 35 properties per professional. Propoly has analysed the estimated number of current rental listings in 21 of…
Read More
Breaking News

The six protections every new-build buyer must check before signing

With 53% of homebuyers saying they would prefer a new build, demand remains high, but so do the risks if buyers fail to ask the right questions. Buying a new build often means committing to a property that is not yet finished, which makes the small print just as important. Without these protections, buyers risk…
Read More
Breaking News

Rental price and average salary tracker – February 2026

Regional divergence replaces winter slowdown as rental market shows mixed February movement Month-on-month rental prices showed a mixed picture in February. Notable increases were recorded in the East Midlands (+3.4%), North West (+2.8%), Scotland (+2.7%) and South East (+2.0%), suggesting demand has firmed in several areas. However, Northern Ireland (−6.6%), West Midlands (−1.3%), East of…
Read More
Breaking News

UK property sector gender pay gap keeps getting wider

UK property sector gender pay gap keeps getting wider and It now has the fourth largest gap across all UK industries The latest research from Yopa reveals that real estate remains one of the UK’s worst-performing industries when it comes to the gender pay gap, ranking as the fourth largest across all sectors after widening…
Read More
Rightmove logo
Breaking News

Britain’s most expensive streets revealed

The latest edition of Rightmove’s Most Expensive Streets report reveals that Winnington Road in Barnet, London, retains its position as Great Britain’s most expensive street, with an average asking price of £12,538,095 Chester Square in Westminster is second, with an average asking price of £11,546,428 and The Bishops Avenue in Barnet is third, with a price tag of £8,930,650 East Road…
Read More