Property Price Reductions on Rightmove and Zoopla

Many will rejoice in the fact that more and more listings are appearing on major property portals at a reduced price. We may be long off the days where property will start to flood the market and auction houses, but for many who sit in rented property waiting for property prices to hit sensible valuation levels they will be encouraged to take a peek at what’s on the market.

On the official land registry website the following statement is shared:

As of August 2018 the average house price in the UK is £232,797, and the index stands at 122.1. Property prices have risen by 0.2% compared to the previous month, and risen by 3.2% compared to the previous year.

An article on Zoopla released October 2018 states:

More than a third of British properties have been slashed in price – by an average of £26,131, or 8.5%

So I decided to have a wonder over to our biggest two property portals, Rightmove and Zoopla, to see what the state of property prices is looking like for my local town of Colchester in Essex. How good were each platform and showing me those listings which have had the biggest price reductions so I can get a feel of the mood locally. I carried out a search for ‘Colchester‘ and ‘this area only‘:

Zoopla – 831 listings of which 355 have price reductions

Rightmove 1265 listings of which the keyword ‘Reduced’ is stated shows 78*

Zoopla to me have a better search system whereas a dedicated field for Reduced property is provided for consumers so you can indeed search on property that have reductions and then in biggest to lowest falls results. For my search in Colchester that was a whooping 23.5% to 0.8% off original prices.

When it comes to house prices, Zoopla seems to have a greater depth of information for the here and now of us searching for price reductions, you can also check local average asking prices and estimated sold within your town which is then broken down in to streets averages.

Rightmove offer sold prices on your search via house price data of land registry, a postcode search is required of which data displayed enables you to see results of previous years so to compare then and now.

Rightmove have no set way to search for reduced priced property other than keyword search which for me fails as listings with ‘Reduced’ in their title and within the listing do not appear within the search results.

The only remedy for there not being a reduced price section for me is to search by newly listed which will bring up not only the ‘added today’ listings, but also the ‘reduced today’ stock.

* The problem with my search for Reduced‘ priced property on Rightmove is that their search system does not seem to react to all keywords within the listings, ie properties will be clearly marked ‘Reduced on a said date‘ though the Rightmove search will not showcase these and sometimes the keyword of ‘Reduced’ does not appear in the some of the results for the keyword the search produces. A little bit unreliable and the best way, so I find, to search for price reduction on Rightmove is manually of which there is most certainly more that the 78 the Rightmove search thinks there is.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Latest Halifax house price data shows a 1.3% increase

Here are some thoughts from the Industry   Mary-Lou Press, President of NAEA Propertymark (National Association of Estate Agents), comments: “The latest Halifax House Price Index confirms that average property values have remained above the £300,000 mark for the second consecutive month, reinforcing the resilience of the UK housing market. Sustained pricing at this level…
Read More
Breaking News

Halifax House Price Index February 2026

House prices rose in February as market maintains early-year momentum • House prices increased by +0.3% in February, following a +0.8% rise in January • Average property price is now £301,151, edging up to another new high • Annual growth of +1.3% is strongest in four months, up from +1.1% in January • Northern Ireland…
Read More
Breaking News

These are London’s most imbalanced housing markets

The latest research from Benham and Reeves reveals the least balanced housing markets in London where for-sale stock most heavily outweighs rental stock, thus putting renters in a difficult position when trying to find a home in the capital. Benham and Reeves has analysed current residential property listings in London* to discover which boroughs offer…
Read More
Breaking News

First-time buyer reform could reshape conveyancing risk landscape

The Government’s consultation on replacing the Lifetime ISA with a new first-time buyer savings product by April 2028, and review of the £450,000 property price cap, could have significant legal and transactional implications for buyers and property professionals alike. According to Beswicks Legal, the reform is a live conveyancing risk issue already affecting transactions on…
Read More
Breaking News

Property Redress reports Complaint enquiries rise 47%

Complaint enquiries rise 47% as Property Redress annual report shows faster resolutions and higher early settlements 47% increase in complaint enquiries in 2025 (4,220 vs 2,863 in 2024) 41% more cases accepted by December compared to the previous year Average resolution time reduced to 34 days (down from 39 days in 2024) 53% of cases resolved at early…
Read More
Breaking News

Breaking Property News 2/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Rightmove’s CEO Johan Svanstrom … ‘is a man under pressure’ Rightmove’s ‘Unthinkable Event’ Thought Leadership by Mal McCallion CEO at ModelProp, guiding AI-driven growth in property. The #Rightmove CEO came out swinging on Friday when his company’s latest set of annual results, for 2025, showed that they…
Read More