Purplebricks 2.91% Market share in Manchester

Well, the Hull article about Purplebricks caused a bit of interest a few days ago.

The number of agents that contacted me with phrases like, “my business partner is absolutely paranoid about purple bricks”. “I am thinking of dropping my fees to match Purple bricks“, “I am pulling my hair out with those purple *****

Well, have a look at this … 17,377 new listings in Manchester (within the M60 Ring Road) in the last 12 months

Purplebricks have listed 505 of them  ….  2.91% market share

Why are you worried about Purplebricks? Why invest so much energy, headspace and focus in worrying and concerning yourself about the PB’s and Yopa’s of this world. Why?

Isn’t  it funny how people become experts at focusing on what they don’t want!

In fact, my friend and mentor John Cottrell wrote this about Brexit ..but the same could be said about what you are thinking about Purplebricks

“ARE YOU AN EXPERT…

…on focusing on what you don’t want? You probably are, even though you don’t realise it.

It seems to be an epidemic out there. All the scared journos writing about the disaster that Brexit will be, while misquoting the treasury report by forgetting to include the little word “if” that changes the whole meaning.

Our instinct to focus on danger kept us safe from wild animals and attacks from other tribes, but today? The only thing we are in danger of, is dying from an exhausted adrenal gland because of all the negative hype.

Of course there are people that go through their entire lives in complete denial that there could be a different outcome. Some always seem to have very good reasons for their current state, unaware that these reasons are just excuses with clothes on. Others find it easier just to blame something or someone else, regardless of the facts – racism is an extreme example of this.

Here’s the thing. I don’t know a single person who would pick up a piece of dogsh*t and eat it. Do you know someone who would do that? I bet you don’t. So if none of us would ever eat sh*t, why do you read sh*t, listen to sh*t, watch sh*t and think sh*t?

And then you wonder why life is harder than you expected?

The answer is that until now you didn’t know any better. And if  you did know, you still do it, right? To know and not to do is not to know, right?

Please, STOP IT!”

To say that the estate agency world is competitive is a bit of an understatement. Some agents succeed fast, most fail faster. In such an insanely competitive market, it’s all too easy to get sucked into tracking the competition . However, this obsessive tracking isn’t doing your agency any good.

Every minute you spend analysing the competition is a minute you’re not focused on your own estate agency’s growth. If you want to build a successful estate agency company, don’t waste another minute thinking about the competition and start thinking about the customers, your service, your marketing, your local property market. (If you want some ideas – at the bottom of this post is many ideas/videos on attract new clients to your estate and lettings agency)

The full list is here for every new listing within the M60 that came on the market on Rightmove between wk1 Oct 2015 and wk 1 Oct 2016 https://drive.google.com/open?id=0B0d59TaH3c33c1QxTnJzRGNHQWM

Screen Shot 2016-10-11 at 18.38.18

kind regards

Christopher Watkin

Some chap that helps new and existing Estate and Letting Agents get more instructions, more listings and bigger market share - but you wouldn't be interested in that - would you? Oh you are? Well - have a look see below - you might find things of interest?

email christopher@christopherwatkin.co.uk

400+ blog posts on getting more people (house sellers or landlords) for your estate agency or lettings agency  http://how-to-grow-your-lettings-agency.blogspot.co.uk

my thoughts on how to succeed in UK estate/letting agency on videos  (15+ videos) https://goo.gl/Zzw4LN

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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