Purplebricks – You have to love them!

I have been listening to estate agents on social media and forums for a couple of years … and the new spectator sport is berating and poking fun at the likes of Purplebricks and other online/hybrid estate agents.

Yet I have been thinking  – I am of the opinion and strongly believe 80% of UK estate agents only plan to deal with them (The PB’s and the Yo-Yopas) is  …. hope.

Hope they will go out of business and crawl back under the stone they came from?

Sorry guys – look at the numbers – they have enough cash in the back to keep going for three years – even at the rate they are spending now – they aren’t going anywhere soon.

PB  and Yopa aren’t going to run out of money – they have pockets deeper than the Mariana Trench

Hoping isn’t a plan and it certainly isn’t a strategy

What’s your plan to beat them?

This is what I would do …  (3min video)

https://youtu.be/qyXqHGtjZaw

Look after yourselves!

kindest

Christopher

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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