Rental affordability hits decade high in the north while London is still the most unaffordable

The latest research by Zoopla shows that rental affordability in the North is at its highest in a decade, while London predictably remains the most unaffordable region.

  • Rents are set to rise with earnings
  • Demand is strongest in the South East
  • Occupancy numbers are often overlooked when considering rental affordability

 

Co-founder of flatshare platform, Tom Gatzen, commented:

Despite the slowdown in the London sales market, the high cost of buying in the capital continues to put pressure on the rental sector despite weaker rates of rental growth and as a result, the capital’s tenants aren’t really feeling the joy in the current market climate.

While the available earnings may be higher than elsewhere, the high cost of living also continues to put pressure on those stuck in the rental sector and London continues to lead the way in terms of the most unaffordable city for UK tenants.

Of course, as this report suggests, one area that is rarely considered is occupancy levels and I think the consistent issues surrounding affordability are the driving factor behind the increasing trend of co-living in the capital.

For many, opting to share a house or flat with others is one way of beating the London rental market at its own game and by sharing the cost, not only can you address affordability issues, but you can improve your quality of life and level of disposable income.

 

Callum Brannan, CEO and founder of Howsy, commented:

This latest data highlights the diversity of the UK rental market and how the ratio of earnings to rents varies from region to region, with the most affordable mix not necessarily home to the highest earnings.

We’ve seen recent uplifts in wage growth and and an acceptance by landlords that tenants can only pay so much in rent in order to service, both of which have helped boost rental affordability, particularly in the northern regions.

Of course, the more inflated markets see rental affordability remain fairly restricted and a lack of suitable stock will only exacerbate that in the long run.

In addition to this, with changes to the buy-to-let on the horizon, there is a wide expectation across the industry that tenants will bear the brunt of any financial loss and this could see a further reduction in rental affordability across the board.

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Rightmove logo
Breaking News

February is the best time to get your home sold

February is the best month to sell a home, based on the likelihood that a seller will be able to successfully find a buyer, new research from Rightmove reveals In a tightly contested piece of analysis based on millions of homes sold over ten years, February came out on top as the best month to…
Read More
Breaking News

Over 1.2m homes sold across the UK

The latest analysis of Government transaction data by GetAgent.co.uk has revealed that, despite widespread perceptions that 2025 was a difficult year for the property market, more than 1.2m homes sold across the UK, marking a 9.3% increase on the previous year. GetAgent analysed Government data on UK property transactions to estimate how many homes sold…
Read More
Breaking News

Planning reform alone will not fix the UK’s housing crisis

Propertymark has published a new position paper, Meeting UK house demand, moving beyond the planning system, warning that focusing solely on reforming the planning system will not deliver the number of homes the UK urgently needs. While planning reform is frequently cited as the primary solution to the housing shortage, Propertymark’s analysis shows that changes…
Read More
Breaking News

One in three mortgage hunting FTBs has at least 25% deposit

While higher loan-to-value (LTV) mortgages dominate first-time buyer demand a significant minority are seeking higher deposit deals, fresh data from Moneyfactscompare.co.uk can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost one in three (30%) first-time buyers are opting for 90% LTV mortgages, and a further 12% are looking at 95% LTV options. This…
Read More
Breaking News

Breaking Property News 3/2/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Premium estate agency unveils ambitious plans to accelerate international expansion Fine & Country, the premium estate agency brand renowned for its distinctive marketing and high-end property expertise, has announced plans to significantly expand its international footprint as part of its long-term growth strategy. Over the past…
Read More
how to present your property for sale
Breaking News

Nationwide House Price Index for January 2026 – Industry Reaction

Nationwide House Price Index for January 2026. The latest index shows that: House prices increased by 0.3% between December 2025 and January 2026. This reversed the -0.4% monthly decline seen between November and December of last year. Annual growth sat at 1% in January 2026, with this annual rate of growth increasing from 0.6% in…
Read More