Rental affordability hits decade high in the north while London is still the most unaffordable

The latest research by Zoopla shows that rental affordability in the North is at its highest in a decade, while London predictably remains the most unaffordable region.

  • Rents are set to rise with earnings
  • Demand is strongest in the South East
  • Occupancy numbers are often overlooked when considering rental affordability

 

Co-founder of flatshare platform, Tom Gatzen, commented:

Despite the slowdown in the London sales market, the high cost of buying in the capital continues to put pressure on the rental sector despite weaker rates of rental growth and as a result, the capital’s tenants aren’t really feeling the joy in the current market climate.

While the available earnings may be higher than elsewhere, the high cost of living also continues to put pressure on those stuck in the rental sector and London continues to lead the way in terms of the most unaffordable city for UK tenants.

Of course, as this report suggests, one area that is rarely considered is occupancy levels and I think the consistent issues surrounding affordability are the driving factor behind the increasing trend of co-living in the capital.

For many, opting to share a house or flat with others is one way of beating the London rental market at its own game and by sharing the cost, not only can you address affordability issues, but you can improve your quality of life and level of disposable income.

 

Callum Brannan, CEO and founder of Howsy, commented:

This latest data highlights the diversity of the UK rental market and how the ratio of earnings to rents varies from region to region, with the most affordable mix not necessarily home to the highest earnings.

We’ve seen recent uplifts in wage growth and and an acceptance by landlords that tenants can only pay so much in rent in order to service, both of which have helped boost rental affordability, particularly in the northern regions.

Of course, the more inflated markets see rental affordability remain fairly restricted and a lack of suitable stock will only exacerbate that in the long run.

In addition to this, with changes to the buy-to-let on the horizon, there is a wide expectation across the industry that tenants will bear the brunt of any financial loss and this could see a further reduction in rental affordability across the board.

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Homeowners shift mortgage strategy amid economic uncertainty

Middle East conflict prompts Brits to rethink housing plans 27 per cent of homeowners report overpaying on their mortgage to get ahead of potential future interest rate rises 20 per cent of those remortgaging are looking to lock in a new rate as soon as possible in case of future volatility Barclays Mortgage data shows…
Read More
Breaking News

Today is the day your rights change: New Renters’ Rights rules now in force for tenants across England

Today marks a major change for tenants across England as the first phase of the Renters’ Rights Act 2025 comes into force, significantly strengthening rights and changing how renting works in practice. From today, the long-standing system of Section 21 ‘no-fault’ evictions ends, meaning tenants can no longer be removed without a specific legal reason.…
Read More
Home and Living

Mould Tops List of Bathroom Red Flags For Homebuyers

Mould, Space & Water Pressure: 3 Bathroom Deal-breakers Affecting House Sales This Spring   Almost 9 in 10 (88%) Brits say at least one bathroom issue would put them off making an offer on a house.   Mould (60%), lack of space (44%), and water pressure (37%) are the top three deal-breakers, with concern intensifying…
Read More
Home and Living

10 Common Carpet Stains and How to Remove Them

Carpets rarely get dirty in one obvious moment. It’s usually something you don’t notice right away. A bit of coffee in the morning when you’re half awake. Someone walks in with slightly wet shoes. Something small gets dropped during dinner and wiped quickly, but not completely. None of it feels important at the time. Then,…
Read More
bank of england interest rate
Breaking News

Industry Response to Bank of England Rate Hold

The Bank of England has just announced its decision to hold the base rate at 3.75%. This decision comes as a result of wider economic uncertainty and inflation (CPI) increasing to 3.3% in March and remaining above the Bank’s 2.0% target.   Matt Smith, Rightmove’s mortgage expert “A Bank Rate hold is actually positive news…
Read More
Letting Agent Talk

England’s non-decent homes could fall by 20%, but it will cost £1.43bn

The latest insight from Inventory Base indicates that the number of non-decent homes in England could be reduced by 20% over the next ten years. However, the sector must recognise that even this modest and achievable reduction would come at a substantial cost of £1.43 billion.   Inventory Base’s analysis of government data shows that,…
Read More