Rental affordability hits decade high in the north while London is still the most unaffordable

The latest research by Zoopla shows that rental affordability in the North is at its highest in a decade, while London predictably remains the most unaffordable region.

  • Rents are set to rise with earnings
  • Demand is strongest in the South East
  • Occupancy numbers are often overlooked when considering rental affordability

 

Co-founder of flatshare platform, Tom Gatzen, commented:

Despite the slowdown in the London sales market, the high cost of buying in the capital continues to put pressure on the rental sector despite weaker rates of rental growth and as a result, the capital’s tenants aren’t really feeling the joy in the current market climate.

While the available earnings may be higher than elsewhere, the high cost of living also continues to put pressure on those stuck in the rental sector and London continues to lead the way in terms of the most unaffordable city for UK tenants.

Of course, as this report suggests, one area that is rarely considered is occupancy levels and I think the consistent issues surrounding affordability are the driving factor behind the increasing trend of co-living in the capital.

For many, opting to share a house or flat with others is one way of beating the London rental market at its own game and by sharing the cost, not only can you address affordability issues, but you can improve your quality of life and level of disposable income.

 

Callum Brannan, CEO and founder of Howsy, commented:

This latest data highlights the diversity of the UK rental market and how the ratio of earnings to rents varies from region to region, with the most affordable mix not necessarily home to the highest earnings.

We’ve seen recent uplifts in wage growth and and an acceptance by landlords that tenants can only pay so much in rent in order to service, both of which have helped boost rental affordability, particularly in the northern regions.

Of course, the more inflated markets see rental affordability remain fairly restricted and a lack of suitable stock will only exacerbate that in the long run.

In addition to this, with changes to the buy-to-let on the horizon, there is a wide expectation across the industry that tenants will bear the brunt of any financial loss and this could see a further reduction in rental affordability across the board.

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Enhancing Project Presentation with 3D Rendering Services

Imagine pitching a luxury hotel to investors using only blueprints and mood boards. They nod politely, squint at technical drawings, and promise to “think about it.” Now picture showing them a photorealistic walkthrough where sunlight streams through the lobby’s glass atrium, shadows dance across Italian marble floors, and they can virtually stand on the rooftop…
Read More
Breaking News

House prices fall for the first time in 18 months across southern England

House prices fall for the first time in 18 months across southern England, but threat of new property tax removed from 210,000 homes   House prices in London and the South recorded their first fall in 18 months, driven by budget uncertainty and more homes for sale, boosting choice for home buyers. UK-wide buyer demand…
Read More
Love or Hate Rightmove
Breaking News

Rightmove trialling new Renovation Cost Estimator

Rightmove, the UK’s largest property platform, is trialling a new renovation tool with home-movers, designed to help buyers understand the potential renovation costs of a property. The new ‘Renovation Cost Estimator’ tool encourages home-movers to spend more time considering the renovation potential of homes listed on Rightmove. It aims to provide agents with more high-intent…
Read More
Breaking News

Strong rental supply continues amid seasonal slowdown in demand

Rental supply remained resilient in October, continuing the strong trend seen throughout 2025. Overall, year-to-date figures show new listings up 10% compared with last year, highlighting a sustained improvement in market supply. Average rents edged down by 3% in October 2025 compared with September 2025, settling at £575 per week. This slight dip aligns with…
Read More
Home and Living

Why Choose Wooden Blinds for Your Home?

When it comes to selecting the right window treatments for your home, wooden blinds have long been a popular choice for many homeowners. They not only offer a classic and timeless aesthetic but also provide practical benefits such as durability, versatility, and eco-friendliness. If you’re looking for window coverings that combine style with functionality, wooden…
Read More
Breaking News

Falling rates and rising wages ease first-time buyer challenge

Typical first-time buyer home now costs 5.9 times average earnings – the lowest ratio since 2015 Average monthly mortgage payment is now £1,087 – around £259 less than renting Inverclyde in Scotland is the most affordable location in Britain, Kensington and Chelsea in London the least affordable Amanda Bryden, Head of Mortgages, Lloyds: “Lower mortgage…
Read More