Rental demand continues to grow

The buy-to-let lenders Paragon Mortgages says that 43% of landlords surveyed  believe demand is either growing or booming, in their most recent findings the trend for strong tenant demand is well established, with ongoing steady growth for the past three consecutive quarters.

This  level of growth is expected to continue over the coming 12 months, the research also identified the types of tenant groups that landlords are most frequently letting to with almost half of landlords (47%) renting to young couples, young singles (43%) and families with children (42%).

John Heron, Managing Director of Paragon Mortgages, said: “It is no surprise that rental demand is steadily increasing. With continued stress on the housing stock driving prices up, tough affordability hurdles for would-be buyers and a social rented sector under pressure as a result of renewed interest in right-to-buy, a steady increase in rental demand was practically inevitable.

“It is important that landlords continue to expand the supply of rented property in order to maintain balance and so avoid unsustainable increases in rents. A healthy, competitive and innovative buy-to-let market is critical to this.”

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Housing Insight Report October 2025

The latest figures reveal a steadier, more confident property market, with committed buyers driving sales and rental arrears falling to their lowest level since 2022. In spite of slight dips in demand, rising stock levels and stabilising rents signal a sector gradually finding its balance. Residential sales Prospective buyer registrations dropped in October 2025 The…
Read More
Breaking News

9 luxury property features to impress Christmas guests

9 of the fanciest home features to impress your Christmas guests – And how much they’ll set you back As the festive season approaches and we prepare to welcome guests into our homes, Enness Global has identified nine of the most extravagant and fancy home features that define true luxury at Christmas. But impressing the…
Read More
Rightmove logo
Breaking News

No acceleration in rental EPC improvements despite policy push

Rightmove’s 2025 Greener Homes Report reveals: Energy efficiency of homes continues to steadily improve, but slowly: Rental sector stock still more energy efficient than resale stock Both markets have seen a 3% year-on-year jump in proportion of homes with at least an EPC rating of C (58% of homes for rent, 46% of homes for…
Read More
Breaking News

London renters making it onto the ladder without a deposit

Developers helping London renters onto the property ladder without a deposit, when the Government won’t The latest insight from London’s largest lettings and sales estate agent brand, Foxtons, has revealed that despite the Government providing no new support in the recent Budget for first time buyers, a growing collaboration between developers and lenders is helping…
Read More
Breaking News

Prime London Sees Post-Budget Surge in £2m+ Listings

The latest research from prime London property experts, Jefferies London, reveals that, just two weeks on from the Autumn Budget and its newly announced prime property surcharges, an estimated 444 homes priced at £2m or more have been listed for sale across the capital. These new listings account for around one in 10 (9%) of…
Read More
Breaking News

2026 Will Test BTR’s Potential and Government’s Resolve

By Justine Edmonds, Head of Build to Rent / Leasing Strategies, LRG Throughout 2025 I have spent hours in meetings with and on discussion panels with institutional investors, developers and local authorities. And everything I’ve picked up on in the last year suggests that 2026 will be a crossroads for Build to Rent (BTR). The…
Read More