Number of rental enquiries still double pre-pandemic, as rents predicted to rise 3%
- The average number of enquiries sent to agents about each available property they have to rent is still nearly double the level it was in 2019, despite improvements in the balance between supply and demand:
- Each available property receives an average of 11 enquiries, nearly double the 6 at this time in 2019
- This is despite the number of available properties improving by 7%, and the number of prospective tenants looking to move dropping by 19% compared to this time last year
- The latest market snapshot shows that average rents outside of London are £1,339 per calendar month, 4.5% above this time last year, the slowest rate of annual rent growth since 2021
- Rightmove predicts that average newly advertised rents will rise by 3% outside of London, and 3% in London by the end of 2025 – with tenant affordability limits vying with a lack of available homes:
- 26% of rental properties are currently seeing a reduction in the advertised rental price
- Average UK rents have risen by 40% over the last five years, whilst earnings have risen by 28%
A new rental market study from the UK’s biggest property website Rightmove shows that the average number of enquiries sent to agents about each available property they have to rent, is still nearly double the level it was in pre-pandemic 2019.
Each available rental property receives an average of 11 enquiries, nearly double the 6 at this time in 2019. The winter is typically one of the quieter periods for the market. For context, earlier this year in the summer, agents were receiving 19 enquiries per property.
The high volume of enquiries agents are still receiving compared with pre-pandemic norms highlights why many agents report that both they and prospective tenants are still experiencing a very busy rental market, despite improvements in the balance of supply and demand this year.
The number of available properties has improved by 7% compared with this time last year, while the number of prospective tenants looking to move has dropped by 19% compared to last year.
This improvement in the balance of supply and demand has contributed to a slowing in the pace of rent growth compared with last year.
The latest snapshot of the market shows that average rents outside of London are now £1,339 per calendar month, 4.5% above this time last year, the slowest rate of annual rent growth since 2021, while rents are 2% above last year in London.
Rightmove predicts that average newly advertised rents will rise by 3% outside of London, and 3% in London by the end of 2025. Whilst the ongoing lack of available rental homes compared with the number of people looking to rent indicates further rent growth next year, there are signs that tenants are hitting an affordability ceiling and would not be able to meet significant rent rises.
Letting agents are having to reduce the price of more rental properties, with 26% of rental properties currently seeing a reduction in the advertised rental price before finding a tenant, compared with 23% last year.
In addition, wages have already failed to keep up with rent rises, stretching affordability. Average UK rents have risen by 40% over the last five years, whilst earnings have risen by 28%.
Tim Bannister, Rightmove’s property expert, said: “There are two competing factors influencing rental price changes right now. The ongoing imbalance between supply and demand is putting upwards pressure on prices. On the other hand, rent rises outpacing wage growth over the past 5 years has stretched affordability to extreme levels, and is showing in the increasing number of price reductions. Whilst at a top-level, we’ve seen overall improvements in the balance between supply and demand, agents tell us they are still extremely busy and having to manage high volumes of tenant enquiries. We’re therefore likely to see a more normal figure of around 3% growth in newly advertised rents next year.”
About Rightmove
- Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove
- Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen
- People can search Rightmove for residential resale, new homes, rentals, commercial property and overseas properties and use tools and information including getting a Mortgage in Principle, checking local sold prices, property valuations, market trends, maps and schools
- Customers include the following key groups: estate agents, lettings agents, new homes developers, rental operators, commercial property operators and overseas property agents
- Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), our quarterly Rental Trends Tracker (established 2015), and a weekly Mortgage Rates Tracker (established 2023). Historical data is available on request
- Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index
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