Rightmove launches new ‘one day could be today’ campaign
Rightmove, the UK’s biggest property website, will launch its newest campaign on Tuesday 19th April, inviting people to make ‘one day today’ by taking action to move.
The ‘one day could be today’ campaign encourages people to consider the different life they could have if they made the move they’ve always dreamt about.
The campaign will launch with a new advert on Channel 4 on Tuesday 19th April, which will appear in key programming throughout the month.
In the ad, viewers see a scarecrow, who longs for a different life – one in the friendly town below. She dreams she is a real person, free to walk through the nearby town and be a part of a community. Rightmove research has shown that a sense of community is a key driver of happiness and contentment.
At the end of the ad, two kids pass her by on bikes, stealing her hat as they go. As they do, one accidentally drops a phone. A crow pecks the screen, launching the Rightmove app. The scarecrow transforms into the woman in her dream, and runs towards the town, realising that she can make one day, today.
The campaign will also be supported by a dedicated landing page on the Rightmove website, providing consumers with practical help in making their one day move. It will include inspiring moving stories, links to contact an estate agent and book a valuation, and tips for getting ready to sell a home.
You can preview the new campaign advert here: https://www.youtube.com/watch?v=5sqE-oqYk_g
Sarah Brown, Rightmove’s Head of Brand, said: “Our ‘one day could be today’ message is powerful because it’s universal; we all have a dream of a one day move. It’s a reminder of how we hold off on these moves, we let life pass us by, and a call to think about what if, instead of waiting, you made that move now. This ad is about celebrating and understanding the importance of taking action and making ‘one day’ you’ve dreamed about for so long, today.
“Estate Agents continue to be faced with record low levels of available stock this year, so we wanted to help them by encouraging people across Great Britain to think about what their ‘one day’ might look like, and to get started now.”
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