Do Rightmove Market Share Pie Chart Graphs Work?

Why do so many people repeatedly get the balance between promoting one’s self and modesty so wrong?

If you want people to have a high opinion of you, it is my intuition the key is not to tell them how brilliant you are.  .. but then who is going to sell ‘you’ to the world? It’s kind of a damned if you do, damned if you don’t scenario.

I believe the world of estate agency belongs to those who do the work and work hard, but even if you are a successful estate agent, the next question becomes how can you be an awesome estate agent and talk about your successes at the same time?

Publishing a Rightmove Intel Pie chart isn’t one  ..its bragging and does do you any long term good

Over the coming weeks I will sharing a few tips .. but here is one to keep you going

So instead of loping out a Rightmove Intel Pie graph, instead, write a little short-ette, almost like a baby ‘sound-bite’ about yourself, without coming off as ‘in-your-face’ or insincere .. something like

“I am so lucky and privileged to manage a team of six unbelievably awesome talented estate agents in [insert name of town], and I really couldn’t do it without such a great team effort.”

..and here is one that will tug at the heart strings

“We have helped move over [insert number] people this month into their new homes in the [insert name of town], including a couple who wanted to move to the village they were brought up so their children could attend the same school as they met in all those years ago.”

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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