Fly on the Wall.

Being a fly on the wall these days in the boardrooms of either Rightmove or Zoopla would be very interesting indeed, I am sure the only subject that is being discussed by the directors at present is the effect that onthemarket.com will have on their business from Jan 26th 2015 onwards. Their major concern of course will be the reduction in revenue that may take place due to a lower number of advertisers signing up due to the conditions imposed on the clients with onthemarket.com , the sign up numbers as second agent to onthemarket.com will also be of great interest, which one will lose the most clients because of it? Rightmove or Zoopla, if and when those figures are disclosed it may have a further effect by causing clients to reflect on whether they have chosen the right portal, also shareholders may have a few words to say.

Clients signed up or signing up with onthemarket.com would have or will be making the decision who to choose as second agent very carefully, hopefully they would have kept good records of the source of their leads and the service each portal offered them, with that information they should to be able to make the right choice for them. Information such as this should be shared agent to agent on Twitter or as feedback on blogs, the more the discussion on this the better for all, this will assist others in making their decisions.
Some have already shown their cards, Strutt and Parker have announced they will be dropping Zoopla, however Chestertons have given Zoopla the thumbs up, Robert Bartlett, CEO of Chestertons and a founding director of Agents’ Mutual, said: “We’ve looked carefully at data collated over the past 12 months, the numbers clearly show that our properties get more views and our clients get more leads from the Zoopla and Primelocation websites compared to other property portals. Based on our analysis of the data, this has been as easy choice for us.”

Even more recently Jackson-Stops & Staff and Douglas & Gordon have informed us that they are choosing ‘green’ over ‘purple’ in their ‘other choice’… I am sure we’ll be seeing many more votes declared as we near the launch of onthemarketme.co.uk

Let’s hope the figures re portal choice for agents across the UK becomes available in 2015, they should make very interesting reading, and I expect will make agents reflect on their own choice of second portal to onthe market.com

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More