Sadiq Khan’s rental freeze proposal is ‘laughable’ and ‘isn’t far short of idiotic’

Co-founder of ideal flatmate, Tom Gatzen, commented:

“A quite frankly laughable proposal from Sadiq Khan and one that reeks of desperation.

During his time in power, his severe failure to deliver on the number of new homes promised has contributed massively towards an over-reliance on the London rental sector. This demand has pushed rental prices up further and the capital’s tenants are the ones that have paid the price.

We’ve already seen the detrimental impact an ill-thought-out ‘tenant first’ policy can have on the market in the wake of the tenant fee ban, with many letting agents and landlords increasing rents to recoup lost income.

Director of Benham and Reeves, Marc von Grundherr, commented:

“There is no doubt that we need to address the issues surrounding the London rental market, but to attempt to remedy said problems through a freeze on rents isn’t far short of idiotic and demonstrates a real lack of understanding when it comes to the rental sector and wider property market.

To further deter landlords from the rental space by restricting the income available, having already hit them where it hurts via a ban on tenant fees, stamp duty hikes, and tax changes, will only see a reduction in stock and further inflame the issues that we are currently seeing.

Landlords are the lifeblood of the rental market, they need to be encouraged to remain in the sector, not to exit it. Had the number of homes promised actually been delivered we would have seen a natural adjustment to rental prices in the capital through a reduction in demand.”

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

London rents outperform property values

The latest research by London lettings and estate agent, Benham and Reeves, has revealed that rental growth has outperformed house price growth across 26 of London’s 32 boroughs since the start of the year, with rents continuing to climb despite weaker property price performance across much of the capital. Benham and Reeves analysed the average…
Read More →
Breaking News

Rental property availability falls

The number of rental properties available across England fell by 12.1% during the third quarter of 2026, according to new analysis by Dwelly, highlighting an increasingly competitive rental market in many parts of the country. Dwelly is one of the UK’s largest rental property management groups, with more than 15,000 properties under management. The firm’s…
Read More →
Breaking News

Average advertised rents surpass £1,400 for the first time

The average advertised rent of homes outside London has risen to a new record of £1,418 per calendar month, up 1.5% this quarter: Despite a new record rent, annual rental growth has returned to a more stable level of +2.4% Number of available rental homes nationally is 2% lower than a year ago, while renter…
Read More →
Breaking News

Barclays unlocks wider mortgage access for company directors

Limited company directors who meet the income threshold can now have their Profit After Tax (PAT) considered in their affordability assessment regardless of property value The change means that, for a wider group of limited company directors, Barclays will consider a fuller view of the applicant’s income The update is the latest in a series…
Read More →
Breaking News

Homebuyer demand fall in Q3

The latest sales demand data from eXp UK has revealed that homebuyer demand in England slipped by -1.6% in Q3 2026. The analysis shows that just five counties managed positive growth during the quarter, suggesting that buyers may be holding back, adopting a wait-and-see approach ahead of what promises to be a vital Autumn Budget –…
Read More →
Estate Agent Talk

Alterations can change a property’s rebuild cost

‘Don’t get caught short’ warning to homeowners from valuations experts – alterations can change a property’s rebuild cost Properties change over time. Homeowners may add an extension, upgrade a kitchen or bathroom, alter the layout, or even change how the building is used, but when do those changes mean it’s time for a new rebuild…
Read More →