Sadiq Khan’s rental freeze proposal is ‘laughable’ and ‘isn’t far short of idiotic’

Co-founder of ideal flatmate, Tom Gatzen, commented:

“A quite frankly laughable proposal from Sadiq Khan and one that reeks of desperation.

During his time in power, his severe failure to deliver on the number of new homes promised has contributed massively towards an over-reliance on the London rental sector. This demand has pushed rental prices up further and the capital’s tenants are the ones that have paid the price.

We’ve already seen the detrimental impact an ill-thought-out ‘tenant first’ policy can have on the market in the wake of the tenant fee ban, with many letting agents and landlords increasing rents to recoup lost income.

Director of Benham and Reeves, Marc von Grundherr, commented:

“There is no doubt that we need to address the issues surrounding the London rental market, but to attempt to remedy said problems through a freeze on rents isn’t far short of idiotic and demonstrates a real lack of understanding when it comes to the rental sector and wider property market.

To further deter landlords from the rental space by restricting the income available, having already hit them where it hurts via a ban on tenant fees, stamp duty hikes, and tax changes, will only see a reduction in stock and further inflame the issues that we are currently seeing.

Landlords are the lifeblood of the rental market, they need to be encouraged to remain in the sector, not to exit it. Had the number of homes promised actually been delivered we would have seen a natural adjustment to rental prices in the capital through a reduction in demand.”

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Economic uncertainty tops agents’ worries in 2026

“Make-or-break” 2026 looms for estate agents as costs, red tape and reform pile pressure on sector Agents warn of ‘survival year’ ahead as new Alto Agency Trends Report reveals deep fears over rising costs and regulation UK estate and letting agents are heading into 2026 fearing a make-or-break year, as soaring costs, economic uncertainty and…
Read More
Estate Agent Talk

Strategies to Boost Estate Agent Networking

In the competitive world of UK property sales, mastering estate agent networking can transform your business trajectory. For instance, agents who prioritize targeted connections often see a surge in referrals and listings. This article explores 7 proven strategies drawn from industry insights, helping you build lasting professional relationships without relying on outdated tactics.​ Introduction to Estate Agent Networking Estate…
Read More
Letting Agent Talk

Why now is actually a great time to be a landlord

By Allison Thompson, National Lettings Managing Director, Leaders.  For the past few years, there has been a succession of reports in the media about landlords selling up and quitting the industry. And it’s true that as legislation has been tightened and renters’ rights have been prioritised, it now takes more time, effort and knowledge to…
Read More
Breaking News

Modest house price growth may offset easing mortgage costs for home buyers this year

Analysis of new data* from Moneyfactscompare.co.uk illustrates how easing mortgage rates may allow for a modest growth in house prices in 2026 without improving or worsening current affordability pressures on first-time buyers and homemovers. *Consumers comparing mortgage deals on moneyfactscompare.co.uk in 2025 and Moneyfacts Average Mortgage Rates. First-time buyers Typical first-time buyers borrowed around £236,000 in…
Read More
Breaking News

More than 428 homes repossessed every month

New analysis from Springbok Properties reveals that based on historic trends an estimated 428 homes could be repossessed each month in 2026, a fact which threatens to create stress and concern for any families starting the new year off under financial pressure. Springbok Properties’ has analysed property repossession data from the UK House Price Index*…
Read More
Rightmove logo
Breaking News

Busiest ever Boxing Day on Rightmove as home-hunters prepare for 2026 move

Rightmove has recorded the busiest ever Boxing Day for visits to its platform: Visits to Rightmove on Boxing Day 2025 surpassed the previous record set in 2024 Visits to Rightmove nearly doubled (+93%) from the quietest day of the year, Christmas Day into Boxing Day, a bigger bounce in visits than last year Bounce in…
Read More