With mobile phones, social media and the t’inter-net; anyone can film, create and then distribute video.
Roll the clock back to the Millennium, if you wanted to create a video commercial to promote your estate/letting agency, you would need to spend £’000s of Pound Notes on filming and then even more to get in front of people with TV advertising or a Pearl and Dean cinema advert with your 30 sec advert …. 30 secs to get your message across. It had to be quick and to the point
Nowadays, you can whip out your mobile, press record, upload to Farcebook and it costs you a couple of Quid on a boosted advert
… but all of that has come at a cost.. everyone else can do it and everyone is bombarding with sales messages .. trying to sell us stuff.
In fact we are being bombarded with adverts every second …..banner ads, Facebook ads, ads .. ads .. ads
1,000’s of adverts a day
…and so we have learned to ignore adverts.
So here is an idea to cut tall through that
Instead of trying to sell something, you now have the indulgence of generating entertaining or useful content as the doorway to agency ….
The content itself is designed to grab the attention and more importantly … engage
…and from engagement .. you can build a long-term relationship and trust
… and people do business with people they trust – don’t they?
The content you make doesn’t even need to be related to your estate/letting agency.
In fact, I recommend to my clients they talk about what makes their town so wonderful, where the best places to go dog walking are, the best restaurants, why it’s a great place to live and work.
As long as you are focused on bringing value to the end user (which is landlords and potential house sellers), the simple fact is you are going to build reputation and relationship.
This is the secret weapon
You don’t need to sell anything .. just grab their attention and be interesting … and the rest will follow .. I promise you
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572