The Secret Weapon to Social Media for Estate/Letting Agents
With mobile phones, social media and the t’inter-net; anyone can film, create and then distribute video.
Roll the clock back to the Millennium, if you wanted to create a video commercial to promote your estate/letting agency, you would need to spend £’000s of Pound Notes on filming and then even more to get in front of people with TV advertising or a Pearl and Dean cinema advert with your 30 sec advert …. 30 secs to get your message across. It had to be quick and to the point
Nowadays, you can whip out your mobile, press record, upload to Farcebook and it costs you a couple of Quid on a boosted advert
… but all of that has come at a cost.. everyone else can do it and everyone is bombarding with sales messages .. trying to sell us stuff.
In fact we are being bombarded with adverts every second …..banner ads, Facebook ads, ads .. ads .. ads
1,000’s of adverts a day
…and so we have learned to ignore adverts.
So here is an idea to cut tall through that
Instead of trying to sell something, you now have the indulgence of generating entertaining or useful content as the doorway to agency ….
The content itself is designed to grab the attention and more importantly … engage
…and from engagement .. you can build a long-term relationship and trust
… and people do business with people they trust – don’t they?
The content you make doesn’t even need to be related to your estate/letting agency.
In fact, I recommend to my clients they talk about what makes their town so wonderful, where the best places to go dog walking are, the best restaurants, why it’s a great place to live and work.
As long as you are focused on bringing value to the end user (which is landlords and potential house sellers), the simple fact is you are going to build reputation and relationship.
This is the secret weapon
You don’t need to sell anything .. just grab their attention and be interesting … and the rest will follow .. I promise you