Simple Rules for Social Media Success.

I still feel that many businesses place Social Media as one of the extra things they have to do alongside running their business, taking phone calls, replying to emails, updating their website, chasing invoices etc… But I also feel that a warning should be made that if you are not properly using the likes of LinkedIn, Twitter and Facebook then you do so at your own peril.

Time and time again now, businesses are gaining enquiries and new clients via social media, they are building their brand awareness online and importantly also building their following – Going forward, in internet marketing terms, they are building their own communities which they will have available 24/7 to market to.

 

Taking a look at things in simple terms, success on social media is really down to two things, the quality of your presence and the quality of how you interact.

Know your Business and Know your Social Media Channels

The are now quite a few social media channels to choose from, more and more are entering the scene and some are very target to the community that you could be after. Within the UK property industry, I would recommend you take at look at Twitter, LinkedIn with Facebook, Instagram, Periscope and Youtube also worth a look over.

Remember, that nearly all of the people you are looking to target will be using social media, it is important you know your target audience and the channels they are most likely to be using.

 

Your Social Media Profile

Once you have set yourself up on the social media channels you feel are most suited to your agency, you need to get that right look. You may very well struggle now to get the name you wanted on social media, ie CarterEstateAgents, so you need to chose the next best or closest name and importantly, brand your social media account as per the rest of your marketing, ie logos, colours, descriptions, contact details etc.

A professional looking profile will have the edge over a standard or non branded account (many estate agents still have very poor branding on social media). Take time to make sure that you have consistency across all your social media channels, not only design, but if you can in name also so your username is the same on each platform.

Start Posting and Continue Posting Content

You’ll now be at a stage where you need to start sharing content on your channels, you can not rely on simply ‘This is my first tweet’ or ‘Yeah, we have now joined Facebook!’.

What will draw eyes to you is the content you share and how you engage with others on social media. You must ‘be social’ on social media, think about the basics such as a ‘good morning to all our followers’ or ‘interest rates stay at 0.5%, what are everyone’s thoughts?’ or if others have shared similar then comment on them, ie ‘Good morning back to you guys’ or ‘we suspect they’ll be no increase for several more years!’.

Regular content is good, people will start to rely and get to know your habits quickly, if you share regular educational, engaging and entertaining content is always best. Type of content is important, people loves photos and videos so try and use these to compliment your posts.

Build Relationships

As mentioned above, comment on other people’s content and words. Let others know you appreciate their social media presence too, retweeting, liking, sharing and more tells someone you have taken time to appreciate what they have shared and this kind of activity will help to build your own following.

Take things further by growing communities by using the likes of groups on Facebook, if you have time then the likes of a ‘Property in Sheffield’ or ‘First Time Buyers Chiswick’ will enable you to draw a highly target audience which could be invaluable to your business going forward.

Make sure you are active on social media and know when people have engaged with you. Reply to comments, thank people for their interactions even reply to those outside of your network (you can search social media channels, ie ‘problem with estate agent London’ and you can get in on conversations).

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More