Simple Rules for Social Media Success.

I still feel that many businesses place Social Media as one of the extra things they have to do alongside running their business, taking phone calls, replying to emails, updating their website, chasing invoices etc… But I also feel that a warning should be made that if you are not properly using the likes of LinkedIn, Twitter and Facebook then you do so at your own peril.

Time and time again now, businesses are gaining enquiries and new clients via social media, they are building their brand awareness online and importantly also building their following – Going forward, in internet marketing terms, they are building their own communities which they will have available 24/7 to market to.

 

Taking a look at things in simple terms, success on social media is really down to two things, the quality of your presence and the quality of how you interact.

Know your Business and Know your Social Media Channels

The are now quite a few social media channels to choose from, more and more are entering the scene and some are very target to the community that you could be after. Within the UK property industry, I would recommend you take at look at Twitter, LinkedIn with Facebook, Instagram, Periscope and Youtube also worth a look over.

Remember, that nearly all of the people you are looking to target will be using social media, it is important you know your target audience and the channels they are most likely to be using.

 

Your Social Media Profile

Once you have set yourself up on the social media channels you feel are most suited to your agency, you need to get that right look. You may very well struggle now to get the name you wanted on social media, ie CarterEstateAgents, so you need to chose the next best or closest name and importantly, brand your social media account as per the rest of your marketing, ie logos, colours, descriptions, contact details etc.

A professional looking profile will have the edge over a standard or non branded account (many estate agents still have very poor branding on social media). Take time to make sure that you have consistency across all your social media channels, not only design, but if you can in name also so your username is the same on each platform.

Start Posting and Continue Posting Content

You’ll now be at a stage where you need to start sharing content on your channels, you can not rely on simply ‘This is my first tweet’ or ‘Yeah, we have now joined Facebook!’.

What will draw eyes to you is the content you share and how you engage with others on social media. You must ‘be social’ on social media, think about the basics such as a ‘good morning to all our followers’ or ‘interest rates stay at 0.5%, what are everyone’s thoughts?’ or if others have shared similar then comment on them, ie ‘Good morning back to you guys’ or ‘we suspect they’ll be no increase for several more years!’.

Regular content is good, people will start to rely and get to know your habits quickly, if you share regular educational, engaging and entertaining content is always best. Type of content is important, people loves photos and videos so try and use these to compliment your posts.

Build Relationships

As mentioned above, comment on other people’s content and words. Let others know you appreciate their social media presence too, retweeting, liking, sharing and more tells someone you have taken time to appreciate what they have shared and this kind of activity will help to build your own following.

Take things further by growing communities by using the likes of groups on Facebook, if you have time then the likes of a ‘Property in Sheffield’ or ‘First Time Buyers Chiswick’ will enable you to draw a highly target audience which could be invaluable to your business going forward.

Make sure you are active on social media and know when people have engaged with you. Reply to comments, thank people for their interactions even reply to those outside of your network (you can search social media channels, ie ‘problem with estate agent London’ and you can get in on conversations).

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More