Online Estate Agents – Investments are flowing their way…

Online estate agents seem to sometime get very negative and anti feedback online, especially via social media where our LinkedIn group sometimes sees non positive thoughts as to whether an estate agency can be called one if their presence is only online.
I myself, though not an estate agent, have received calls from estate agents disolutioned that I have featured online agents next to high street agents, ie on our leaderboards.
Without an opinion on the above facts, though Estate Agent Networking being a platform that gives all an equal voice, I thought the recent activity of investments in to online estate agents was worth a quick blog.
eMoov recently saw £1.5 million investment into their business which will do doubt help to take both their company and the ‘online estate agent’ concept forward. We also recently heard that the founder of Carphone Warehouse, Sir Charles Dunstone, has joined in with an investment said to be around £5 million into another online estate agency concept, HouseSimple.  Obviously, investors put money into businesses to receive a return on investment so should the industry take note that online estate agents will be increasing their marketing share going forward?
Commission rate average of 1.8% will be challenged and a set upfront fees / lower commissions will most certainly see an increased take up – whether or not the increase take up of online will worry traditional agencies, but the more money pumped in to online agencies will no doubt see increased consumer awareness and positive results / sells figures as they expand their brand and their agents across the UK.
Would be good to get your thoughts below.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

This Summer’s Extreme Heat: What It Means for UK Gardens

The UK has been enjoying plenty of warm sunshine during the early weeks of the 2025 summer season. In predictions made by the Met Office for the three-month outlook there is plenty more hot weather to come. According to the government agency, the UK’s meteorological summer is twice as likely to be hotter than normal…
Read More
Breaking News

No-fault evictions by bailiffs up 8%

New figures show that in the 12 months since Labour came into Government, no-fault evictions by bailiffs in England have risen by 8%. Labour has pledged to end no-fault evictions under its Renters’ Rights Bill, which is going through Parliament. According to the latest figures from the Ministry of Justice there were 11,402 repossessions by…
Read More
Breaking News

Leasehold Lettings Under Pressure: Landlords Blocked from Improving Flats

New research from LRG (Leaders Romans Group) reveals that leasehold structures are creating a growing barrier to progress in the rental sector, limiting upgrades, pushing landlords away from flats, and lowering tenant confidence in how buildings are managed. According to LRG’s most recent Lettings Report, 58% of flats let by landlords are leasehold. Among these,…
Read More
Breaking News

234% surge in demand for air-conditioned homes as UK buyers brace for hotter summers

Following the many heatwaves the UK has experienced this summer, searches for homes that are for sale with air conditioning have more than tripled in a year (+234%).1 According to recent research, just 1.2% of homes for sale in England feature air conditioning, which adds around 2.5% to a property’s overall value.2 As air conditioning…
Read More
Home and Living

Bathroom Supply, Fitting & Repairs: A Complete Guide for Homeowners

Your bathroom is one of the most used rooms in your home — it should be functional, comfortable, and built to last. Whether you’re planning a full renovation, upgrading tired fixtures, or dealing with a plumbing issue, understanding the ins and outs of bathroom supply, fitting, and repairs is key to getting the results you…
Read More
Breaking News

Mortgage arrears and possessions Q2 2025

UK Finance today releases its latest mortgage arrears and possessions data for Q2 2025, while highlighting continuing lender support for any customers facing financial difficulty. Key Information The number of homeowner mortgages in arrears fell by 3 per cent in Q2 2025 compared to the previous quarter. The number of buy-to-let (BTL) mortgages in arrears…
Read More