Social Media figures… Avoid at your peril!

It’s only just over ten years ago that we’d have been living a life devoid of Facebook, Twitter, Instagram, Snapchat, LinkedIn, Youtube – Names that for many are now household names and even to some, a big part of our everyday lives.

Some people would admit that they can not live without their fix of social media, children and adults have their accounts and updating their every moments from what’s for dinner to enjoying deep see diving. People are renaming themselves after their social media account usernames, businesses are spending millions on marketing using them and we have even had blockbusting movies made on their creation, breaking news hits their news channels first over dedicated news channels, celebrities/politicians/royalty all use it… It’s a busy world of social media out there, just where we are going with it who knows!

Be amazed at some figures below to help you to decide if Social Media really is important for your business:

Importantly, not only have these platforms an amazing amount of dedicated users spending lots of their time discovering content on them, the social media platforms allow you to market to their members. You are able to target to your specific required criteria exactly who you are looking to attract and, very similar to how Google Ads work, you can look to share your content to the people who matter to your business within a relaxed social environment. Target age, gender, location, interests and more to help build the audience to your business – Key tips on becoming successful on social media can be read here.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

As RRA Changes Loom, Thoughts from the Industry

Overview of changes due via RRA as of Friday 1st May Abolish section 21 evictions and move to a simpler tenancy structure where all assured tenancies are periodic – providing more security for tenants. Ensure possession grounds are fair to both tenants and landlords – giving tenants more security, while ensuring landlords can reasonably recover…
Read More
Letting Agent Talk

Three steps landlords should take to pet-proof properties under new laws

With new pet rental rules set to come into force on the 1st of May, landlords are being urged to act quickly to prepare their properties and policies. The changes come at a time when demand for pet-friendly homes is far outpacing supply, with up to 13 million dogs across the UK but fewer than…
Read More
Breaking News

Market continues to build momentum

Foxtons Lettings Market Index – March 2026 Market continues to build momentum, recovering from winter slowdown as supply strengthens   Lettings market continues to build momentum as we move further into the spring period. While renter demand remains below last year’s levels, March performance shows continued recovery from the winter slowdown. Market entering critical period…
Read More
to let sign 2025
Letting Agent Talk

41% of letting agents unaware of rent rule changes

The latest research by The Letting Partnership has found that a significant proportion of letting agents remain unaware of key changes to rent in advance rules under the Renters’ Rights Act, despite the reforms coming into force from 1st of May 2026 and almost 40% of agents still taking more than one month’s rent up front.…
Read More
Home and Living

How homeowners can fight back against rising energy bills

New research from Yopa warns that millions of homeowners are set to be hit with a 14% jump in energy bills this summer, wiping out recent savings and piling fresh pressure on household finances. In response, Yopa has analysed which home improvements are most effective at reducing energy use, looking at both the typical savings delivered…
Read More
Breaking News

Homes selling as fast as last year

First time buyers in outer London hit hardest as higher borrowing costs and  high stamp duty costs weigh on sales times   The average time to sell a home is just 1 day longer than last year at 33 days, despite higher mortgage rates and 2 months of conflict in the Middle East However, areas…
Read More