Are you an Estate Agent or a Marketer?

An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…

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Top Do’s and Don’ts of Property Marketing for Estate Agents

Marketing is everything these days. You can have the best team and properties available but if customers don’t know you exist, or they don’t know how you agency can help them, your going to lose out to competitors. Too often we see businesses in the property and construction industry focus on the basics or marketing too…

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