Posts Tagged ‘Instructions’
Is your diary running your business?
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year.…
Read MoreWhat they think of you
When people ask you, “What do you do?”, what do you say? Do you say, “I’m an estate agent”? and if so, how do you say it? With an embarrassed laugh, or with confidence and pride? Do you make a joke? Or do you then go on to tell that person with passion and pride about what…
Read MoreOpen All Hours? Or are you closed at Christmas?
We’re all looking forward to a well-earned break over Christmas and New Year, but while we relish the downtime with family and friends, for many of us running our own businesses there is a nagging voice in the back of our heads. “What will I miss? What happens if my competitors are open while I’m closed…
Read MoreHow to Turn Your Ideas Into Profit
We don’t have an information problem: we have an implementation problem. Here’s how to implement for success. Are you the kind of person who loves coming up with brilliant new ideas, but loses interest when it comes to implementation? If so, join the club. Estate agents – and especially owners, aka entrepreneurs, are typically creative,…
Read MoreDealing with the Social Savvy Seller – my Top Seven Tips
Here are my top seven tips for dealing with social savvy vendors and making sure they choose you to market their property. I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining…
Read MoreHow blogging can bring you new clients for free
How blogging can help you to generate new enquiries from motivated sellers and landlords, for free. Once upon a time, a young man from Virginia had a dream. Marcus Sheridan, a tall and very energetic college football player had big ambitions; he wanted to be an entrepreneur; specifically, a rich entrepreneur. After spending a couple…
Read MoreWhat Do You Do With Your 168 Hours?
We each of us have a brand new 168 hours every week to spend as we see fit. How do you spend yours? Getting the most out of your 168 hours takes discipline in a distracted world. To be a really exceptional estate agent, you have to put in the hours on marketing. To thrive…
Read MoreHow’s your diary?
How to prioritise the tasks that will bring you the results you want. Has anyone seen my weekend? I’m sure it was right here, and now it’s gone….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year. And all those brave…
Read MoreLook at why I wouldn’t necessarily keep an unhappy customer to their contract.
Would you hold an unhappy customer to their sole agency contract? I often look through the internet at Google searches such as- The main problems facing estate agents Estate agent problems Biggest issues facing estate agents Estate agency issues And there are as many responses detailing customers problems with estate agents as there are search…
Read MoreThings to think about when renovating a property.
If you are thinking about renovating a property, there are many things to consider. If it is a property which you are looking to live in, you might focus more on the interior design and creating your dream home. If you are thinking about renting it out, you might want to make it look good…
Read MoreRead how Permission Marketing can change the profile of who you market to.
I’ve just finished reading a book called Permission Marketing by Seth Godin and it’s been very interesting. Like The Cluetrain Manifesto I found it more useful in conveying a feeling than actually giving me direct thoughts on practical changes to make to my marketing ideas, but there are still some idea that have come out of it.The…
Read MoreNot your father’s marketing
Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child. Transactions, however, have not trebled in the same timespan. Which means one thing: HUGE competition for instructions. Where your predecessors could rely on word of mouth and goodwill to…
Read MoreEstate Agent Marketing needs a new approach
My unique take on estate agent marketing in the 21st century. Before you dig into this post, you might like to know I’m running a free training session on this topic on Tuesday 1st September at 11am. Book your place here >> Book your diary solid When I look at agent marketing – both property marketing, and…
Read MoreAre your clients a good fit?
Good fit clients can give you a healthier bottom line and happier workforce. Find out how…. Whilst my ‘day job’ is coaching estate agents and property professionals, I also run www.home-truths.co.uk – a consultancy service for vendors who can’t sell their homes. Let me tell you about our typical client: Pat and Vince live in a rural…
Read MoreSelling without Selling
How you can win the instruction without being pushy. Estate agents are supposed to be natural-born salespeople. After all, we have the gift of the gab, and an answer to everything, right? But not every agent is comfortable with selling. Some find it challenging and unnatural. When it comes to the ‘pitch’, they trip over…
Read More