Trust vs Traffic – What do you believe in?

Who do you trust? How do you measure the ROI of social media in your company, by the number of followers and likes? If you do, you are not alone, but at Citrus Content we think differently. One of the initial questions from a prospective social media client is: ‘How many followers and likes are…

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Social Media is nothing new in Marketing.

Everybody says that social media is the newest form of marketing and must be adopted by businesses in order to be successful, especially as everyone is spending more and more time online these days. But is social media in fact such a new form / style of marketing? For years, the idea of successful marketing…

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