ZPG welcomes back Chestertons and other partners to their platform.

In a recent press release, ZPG, owner of Zoopla and PrimeLocation, has reported that it has signed a listings agreement with Chestertons, one of London’s largest estate agencies. Chestertons, which operates 32 offices across London, will begin to advertise all of its property listings across the ZPG platform with immediate effect. ZPG stated that it…

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Average house now selling for just under 4% below asking price according to Zoopla

The latest research from Zoopla reveals property sales values are sliding further from asking prices, with the average home in England and Wales now being sold for 3.86% under the price it was originally marketed for. In the news article published last week by Zoopla they also revealed that the asking-to-selling price gap is 0.32% bigger than last year. Homes in…

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Sellers need to adjust their expectations of value says Savills

A recent UK news release from Savills published 24th April on their website headlined ‘Prime housing markets continue to adjust to uncertain times’. In the leading paragraph the report states:  The UK’s prime regional housing markets have performed more strongly than London’s top postcodes for over two years. Lucian Cook, Savills head of residential research,…

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December a record month for appraisal leads says ZPG

Zoopla Property Group (ZPG) announced earlier this week that they delivered a record number of unique appraisal leads to their agent members in December 2016, at the same time they announced that total appraisal leads generated for their members during 2016 were also up by an impressive 31% on 2015. Mark Goddard, Managing Director of…

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Be PROUD of your Independence

Don’t hide your independent status: it’s what vendors want. Small, local, independent estate agents are often slightly embarrassed to be seen as such. Creating a website that looks like you’re a corporate is a mistake. You’re independent: be proud of all that entails: personal service, attention to detail, high level accountability. Vendors tend to look…

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11 Ways to get more Landlords

How letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords are elusive creatures. Hard to find, difficult to market to, and almost impossible to poach. Most traditional methods of marketing just don’t work on landlords. With a vendor, at least you know where they live. Trying to reach…

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ZPG report continued growth in their Audience

News release from Zoopla Property Group yesterday headlined “ZPG reports over 53 million visits and 2 million leads in September” Over 53 million visits to its websites in September is up 13% year on year, the ZPG property apps also saw strong growth with total downloads now at in excess of 8.3 million. Mark Goddard,…

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Don’t Forget your Buyers

In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me.  Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem.…

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Estate Agents don’t need Apps

Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…

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First, locate your rabbit

In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me.  Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem.…

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Why you Don’t need an App

Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…

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How To Get a Response From Your Canvassing (Use This One Tip).

Canvassing for todays vendor Over the last few months and years much has been said about the response rates or lack thereof of traditional canvassing methods. I’m talking about the “Dear Homeowner” letters and glossy A5 leaflets many of us have been using for centuries. On my travels, I’ve heard things like leaflets don’t work…

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Are You The Estate Agent Of Choice?

Estate agent of choice

So  you’ve put the effort in and your valuation levels are starting to increase, brilliant! Now you need to make sure that you are the estate agent of choice once you get there. Positioning yourself as the “Estate Agent of Choice” will dramatically increase your chances of getting them to sign on the dotted line. After…

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