The biggest rent price shifts since last Christmas

Leading lettings management platform, Howsy, has looked at where across the nation makes the rental naughty and nice lists since last Christmas, based on the growth in rental costs over the last 12 months.

Using data from the ONS, Howsy has highlighted the top 15 locations to have seen the biggest increases and decreases in the average rental price since last Christmas.

Nationally

Depending on whether you’re a tenant or a landlord, the naughty and nice lists will differ between rental growth and decline but across the nation as a whole, the cost of renting as edged up 0.9% in the last 12 months.

The largest increase has been in Yorkshire and the Humber with a 5.1% jump, while the North East is the only region to have seen a decline at -1.1%.

Where else has dropped?

Looking locally, tenants in Corby will be full of Christmas cheer with the average cost of renting down -10.5% in the last 12 months, the biggest drop across England. Elmbridge in Surrey has also seen the cost of renting drop by double-digits, down -10%.

Windsor and Maidenhead, Wycombe and Bath and North East Somerset also make the top ten biggest rental declines. At -7.2%, Richmond has seen the largest drop in rental values in London, with Tandridge, Stroud, Rushcliffe and Poole also amongst some of the largest drops.

Where has increased?

It’s not all festive cheer for tenants this Christmas though, particularly those in Exeter, with the average rental cost up 28.7% in the last 12 months. Norwich and Newcastle under Lyme have also seen rental prices jump by more than 20% at 21.1% and 20.5% respectively.

Camden has seen the largest increase in the capital, up 18.8%, along with South Oxfordshire at 16%. The City of London, Westminster, York, Hounslow and Mendip have all seen the average cost of renting increase by more than 10% this year.

Founder and CEO of Howsy, Calum Brannan, commented:

“The change in the cost of renting on a regional basis in the last 12 months alone highlights how diverse the rental market is and how fluctuations in stock levels and tenant demand can make a big difference between one area and the next.

Nationally, rents have increased, for the most part, but it’s not all bad news and while some tenants will be feeling the pinch more so this Christmas, others will be enjoying a reduction in the cost of renting.

With a number of legislative changes introduced this year, the rental sector should become a better, more transparent place for tenants and landlords alike as we head into a new decade and this is something we can all look forward to regardless of the change in rental costs.”

Lowest Rental Growth Nationally and by Region
Location
Rental change growth % (2018-2019)
England
0.9%
North East
-1.1%
London
1.1%
East of England
1.2%
South East
1.4%
East Midlands
1.9%
South West
2.5%
North West
2.6%
West Midlands
3.0%
Yorkshire and the Humber
5.1%
Lowest Rental Growth by Area
Location
Rental change growth % (2018-2019)
Corby
-10.5%
Elmbridge
-10.0%
Windsor and Maidenhead
-9.4%
Wycombe
-8.7%
Bath and North East Somerset
-7.3%
Richmond upon Thames
-7.2%
Tandridge
-7.0%
Stroud
-6.7%
Rushcliffe
-6.2%
Poole
-5.9%
Wealden
-5.7%
Newcastle upon Tyne
-5.5%
Brighton and Hove
-4.9%
Ealing
-4.5%
Middlesbrough
-4.3%
Highest Rental Growth by Area
Location
Rental change growth % (2018-2019)
Exeter
28.7%
Norwich
21.1%
Newcastle-under-Lyme
20.5%
Camden
19.8%
South Oxfordshire
16.0%
City of London
11.7%
Westminster
11.4%
York
11.3%
Hounslow
10.5%
Mendip
10.1%
Broadland
8.6%
Wirral
8.5%
Chiltern
8.2%
Canterbury
8.1%
Sedgemoor
8.1%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Why Estate Agencies Need a Scalable Finance Function to Support Growth

Estate agency growth rarely comes from simply opening up additional branches. It comes from the work you do behind the scenes once those branches start generating real volume. With so much going on, your finance department is usually the last to scale, and that’s exactly why it becomes the bottleneck. Growth exposes the cracks in…
Read More
can you drink tap water
Breaking News

Five heatwave home horrors that could stop your property from selling

The latest research from House Buyer Bureau has revealed the heatwave-related issues most likely to deter potential homebuyers during a viewing, with strong smells from drains and sewage ranking as the biggest turn-off, followed by excessive noise when windows are open and bad smells from bins or rubbish. House Buyer Bureau commissioned an independent survey of…
Read More
Surge in country and seaside property values
Breaking News

Air-conditioning searches double as 61% consider installing it

Searches for homes for sale on Rightmove with air conditioning have more than doubled this summer, up 104% compared with the same period last year New consumer research from Rightmove, the UK’s largest property platform, reveals that recent heatwaves are influencing how Brits think about their homes, with staying cool becoming a key priority: 61%…
Read More
Estate Agent Talk

Why Cases Stall in Summer and What Agents Can Do About It

By Cara Stanbridge, Head of Relationship Management at Nova Conveyancing Every year, we hear talk of the summer slowdown. But from what I see working closely with agents, conveyancers and clients, the issue isn’t usually a lack of activity. More often, it’s keeping transactions moving when everyone involved is juggling higher workloads, holidays and competing…
Read More
small house bird box
Breaking News

Britain’s property hotspots revealed

The Scottish city where houses sell fastest – and the town where it takes SIX TIMES as long to sell your home Homes in Glasgow sell three times faster than the UK average – making the Scottish city the fastest selling in Britain Wakefield is the slowest-selling city in Britain, with homes spending twice as…
Read More
Breaking News

Breaking Property News 13/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The average age of tenants living in shared houses in the UK is now 35   Thought leadership by Adam Pigott CEO of tlyfe (Openbrix)   “The headline figure that tenants are now in their mid 30’s and still have to share facilities, not even have the…
Read More