The biggest rent price shifts since last Christmas

Leading lettings management platform, Howsy, has looked at where across the nation makes the rental naughty and nice lists since last Christmas, based on the growth in rental costs over the last 12 months.

Using data from the ONS, Howsy has highlighted the top 15 locations to have seen the biggest increases and decreases in the average rental price since last Christmas.

Nationally

Depending on whether you’re a tenant or a landlord, the naughty and nice lists will differ between rental growth and decline but across the nation as a whole, the cost of renting as edged up 0.9% in the last 12 months.

The largest increase has been in Yorkshire and the Humber with a 5.1% jump, while the North East is the only region to have seen a decline at -1.1%.

Where else has dropped?

Looking locally, tenants in Corby will be full of Christmas cheer with the average cost of renting down -10.5% in the last 12 months, the biggest drop across England. Elmbridge in Surrey has also seen the cost of renting drop by double-digits, down -10%.

Windsor and Maidenhead, Wycombe and Bath and North East Somerset also make the top ten biggest rental declines. At -7.2%, Richmond has seen the largest drop in rental values in London, with Tandridge, Stroud, Rushcliffe and Poole also amongst some of the largest drops.

Where has increased?

It’s not all festive cheer for tenants this Christmas though, particularly those in Exeter, with the average rental cost up 28.7% in the last 12 months. Norwich and Newcastle under Lyme have also seen rental prices jump by more than 20% at 21.1% and 20.5% respectively.

Camden has seen the largest increase in the capital, up 18.8%, along with South Oxfordshire at 16%. The City of London, Westminster, York, Hounslow and Mendip have all seen the average cost of renting increase by more than 10% this year.

Founder and CEO of Howsy, Calum Brannan, commented:

“The change in the cost of renting on a regional basis in the last 12 months alone highlights how diverse the rental market is and how fluctuations in stock levels and tenant demand can make a big difference between one area and the next.

Nationally, rents have increased, for the most part, but it’s not all bad news and while some tenants will be feeling the pinch more so this Christmas, others will be enjoying a reduction in the cost of renting.

With a number of legislative changes introduced this year, the rental sector should become a better, more transparent place for tenants and landlords alike as we head into a new decade and this is something we can all look forward to regardless of the change in rental costs.”

Lowest Rental Growth Nationally and by Region
Location
Rental change growth % (2018-2019)
England
0.9%
North East
-1.1%
London
1.1%
East of England
1.2%
South East
1.4%
East Midlands
1.9%
South West
2.5%
North West
2.6%
West Midlands
3.0%
Yorkshire and the Humber
5.1%
Lowest Rental Growth by Area
Location
Rental change growth % (2018-2019)
Corby
-10.5%
Elmbridge
-10.0%
Windsor and Maidenhead
-9.4%
Wycombe
-8.7%
Bath and North East Somerset
-7.3%
Richmond upon Thames
-7.2%
Tandridge
-7.0%
Stroud
-6.7%
Rushcliffe
-6.2%
Poole
-5.9%
Wealden
-5.7%
Newcastle upon Tyne
-5.5%
Brighton and Hove
-4.9%
Ealing
-4.5%
Middlesbrough
-4.3%
Highest Rental Growth by Area
Location
Rental change growth % (2018-2019)
Exeter
28.7%
Norwich
21.1%
Newcastle-under-Lyme
20.5%
Camden
19.8%
South Oxfordshire
16.0%
City of London
11.7%
Westminster
11.4%
York
11.3%
Hounslow
10.5%
Mendip
10.1%
Broadland
8.6%
Wirral
8.5%
Chiltern
8.2%
Canterbury
8.1%
Sedgemoor
8.1%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Property sitting on the market? Experts reveal top tips to unlocking property sales

Many homeowners understand the frustration of properties sitting on the market for extended periods of time with no sale on the horizon. Leading estate agency group, Beresfords, has released advice to help sellers take control of their sales journey. With the average time from initial marketing through to a successfully agreed offer now standing at…
Read More
LIVING BY THE SEASIDE 2022
Breaking News

Demand for Coastal Living Remains Remarkably Resilient

Coastal house prices fall by as much as 38%, but seaside hotspots still command premiums of up to 76%   The latest research by Yopa has revealed that house prices across some of the nation’s most popular seaside hotspots have fallen by as much as -38% over the last year. However, many continue to command…
Read More
Rightmove logo
Breaking News

Buyer demand bounces back after May heatwave

New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand has bounced back after a temporary dip due to the May heatwave during the school holidays Starting on May 22nd, buyer demand dropped by 8% over the course of the heatwave week, as potential buyers held off from booking viewings to…
Read More
Breaking News

Breaking Property News 11/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Leasing decisioning platform set to scale with new injection of investment Findigs, the AI-native leasing decisioning platform that helps residential operators across the U.S. improve revenue and grow their bottom line, announced that it closed a $32 million Series C funding round led by…
Read More
Breaking News

Cost of void periods climbs by as much as 53% for landlords

Landlords face growing pressure on profits as the cost of void periods climbs by as much as 53%.   The latest research by property management specialist, Rushbrook & Rathbone, has found that the average cost to landlords as a result of void periods between tenancies has climbed by as much as 52.9% across some areas…
Read More
Breaking News

Lack of Supply Keeps Upward Pressure on Rents

More ‘affordable’ areas see rents rise two times faster than the national average    Rents are rising 5% on average in more affordable areas where rents are below £750pcm – over twice the national average of 2.1% Regionally, Carlisle (+9.1%), Kilmarnock (+9%) and Halifax (+6.5%) are among the fastest-rising markets where rents are rising quickly…
Read More